Report Overview
Global Digital Advertising Technology Services Market Research Report 2024
Advertising technology (AdTech) is an umbrella term that refers to the tools and software advertisers use to reach audiences, run digital ad campaigns, and measure the effectiveness of digital ad campaigns. As the process of buying and selling digital ads has become more complex, ad tech has emerged to simplify the process. Common ad tech tools such as demand-side platforms are the integration of a set of technologies that allow advertisers to buy impressions and select audiences across numerous publisher sites. Now, ad technology enables advertisers and ad agencies to efficiently manage integrated ad campaigns. It also enables brands to get the most out of their budgets and helps maximize return on investment (ROI) on digital advertising. Ultimately, the ad tech environment enables advertisers to strategically plan and optimize their ad campaigns.
This report provides a deep insight into the global Digital Advertising Technology Services market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Digital Advertising Technology Services Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Digital Advertising Technology Services market in any manner.
Global Digital Advertising Technology Services Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
Adform
Adobe
AdRoll
Amazon (AWS)
AT&T (WarnerMedia)
CAKE
Choozle
Criteo
LiveIntent
Marin Software
MediaMath
Quantcast
Singapore Telecommunications (Amobee)
Sovrn
The Search Monitor
The Trade Desk
Verizon (Verizon Media)
Verve
Market Segmentation (by Type)
On-Premise
Cloud-Based
Market Segmentation (by Application)
Ads Setting
Data Analytics
Yield Management
Others
Geographic Segmentation
• North America (USA, Canada, Mexico)
• Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
• Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
• South America (Brazil, Argentina, Columbia, Rest of South America)
• The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Conventional Low Calorie Dip Market
• Overview of the regional outlook of the Conventional Low Calorie Dip Market:
Key Reasons to Buy this Report:
• Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
• This enables you to anticipate market changes to remain ahead of your competitors
• You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
• The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support
Customization of the Report
In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are met.
Chapter Outline
Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.
Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Conventional Low Calorie Dip Market and its likely evolution in the short to mid-term, and long term.
Chapter 3 makes a detailed analysis of the markets competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.
Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porters five forces analysis.
Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 9 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.
Chapter 10 provides a quantitative analysis of the market size and development potential of each region in the next five years.
Chapter 11 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.
Chapter 12 is the main points and conclusions of the report.
Table of Contents
- 1 Research Methodology and Statistical Scope
- 1.1 Market Definition and Statistical Scope of Digital Advertising Technology Services
- 1.2 Key Market Segments
- 1.2.1 Digital Advertising Technology Services Segment by Type
- 1.2.2 Digital Advertising Technology Services Segment by Application
- 1.3 Methodology & Sources of Information
- 1.3.1 Research Methodology
- 1.3.2 Research Process
- 1.3.3 Market Breakdown and Data Triangulation
- 1.3.4 Base Year
- 1.3.5 Report Assumptions & Caveats
- 2 Digital Advertising Technology Services Market Overview
- 2.1 Global Market Overview
- 2.2 Market Segment Executive Summary
- 2.3 Global Market Size by Region
- 3 Digital Advertising Technology Services Market Competitive Landscape
- 3.1 Global Digital Advertising Technology Services Revenue Market Share by Company (2019-2024)
- 3.2 Digital Advertising Technology Services Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
- 3.3 Company Digital Advertising Technology Services Market Size Sites, Area Served, Product Type
- 3.4 Digital Advertising Technology Services Market Competitive Situation and Trends
- 3.4.1 Digital Advertising Technology Services Market Concentration Rate
- 3.4.2 Global 5 and 10 Largest Digital Advertising Technology Services Players Market Share by Revenue
- 3.4.3 Mergers & Acquisitions, Expansion
- 4 Digital Advertising Technology Services Value Chain Analysis
- 4.1 Digital Advertising Technology Services Value Chain Analysis
- 4.2 Midstream Market Analysis
- 4.3 Downstream Customer Analysis
- 5 The Development and Dynamics of Digital Advertising Technology Services Market
- 5.1 Key Development Trends
- 5.2 Driving Factors
- 5.3 Market Challenges
- 5.4 Market Restraints
- 5.5 Industry News
- 5.5.1 Mergers & Acquisitions
- 5.5.2 Expansions
- 5.5.3 Collaboration/Supply Contracts
- 5.6 Industry Policies
- 6 Digital Advertising Technology Services Market Segmentation by Type
- 6.1 Evaluation Matrix of Segment Market Development Potential (Type)
- 6.2 Global Digital Advertising Technology Services Market Size Market Share by Type (2019-2024)
- 6.3 Global Digital Advertising Technology Services Market Size Growth Rate by Type (2019-2024)
- 7 Digital Advertising Technology Services Market Segmentation by Application
- 7.1 Evaluation Matrix of Segment Market Development Potential (Application)
- 7.2 Global Digital Advertising Technology Services Market Size (M USD) by Application (2019-2024)
- 7.3 Global Digital Advertising Technology Services Market Size Growth Rate by Application (2019-2024)
- 8 Digital Advertising Technology Services Market Segmentation by Region
- 8.1 Global Digital Advertising Technology Services Market Size by Region
- 8.1.1 Global Digital Advertising Technology Services Market Size by Region
- 8.1.2 Global Digital Advertising Technology Services Market Size Market Share by Region
- 8.2 North America
- 8.2.1 North America Digital Advertising Technology Services Market Size by Country
- 8.2.2 U.S.
- 8.2.3 Canada
- 8.2.4 Mexico
- 8.3 Europe
- 8.3.1 Europe Digital Advertising Technology Services Market Size by Country
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 U.K.
- 8.3.5 Italy
- 8.3.6 Russia
- 8.4 Asia Pacific
- 8.4.1 Asia Pacific Digital Advertising Technology Services Market Size by Region
- 8.4.2 China
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 India
- 8.4.6 Southeast Asia
- 8.5 South America
- 8.5.1 South America Digital Advertising Technology Services Market Size by Country
- 8.5.2 Brazil
- 8.5.3 Argentina
- 8.5.4 Columbia
- 8.6 Middle East and Africa
- 8.6.1 Middle East and Africa Digital Advertising Technology Services Market Size by Region
- 8.6.2 Saudi Arabia
- 8.6.3 UAE
- 8.6.4 Egypt
- 8.6.5 Nigeria
- 8.6.6 South Africa
- 8.1 Global Digital Advertising Technology Services Market Size by Region
- 9 Key Companies Profile
- 9.1 Adform
- 9.1.1 Adform Digital Advertising Technology Services Basic Information
- 9.1.2 Adform Digital Advertising Technology Services Product Overview
- 9.1.3 Adform Digital Advertising Technology Services Product Market Performance
- 9.1.4 Adform Digital Advertising Technology Services SWOT Analysis
- 9.1.5 Adform Business Overview
- 9.1.6 Adform Recent Developments
- 9.2 Adobe
- 9.2.1 Adobe Digital Advertising Technology Services Basic Information
- 9.2.2 Adobe Digital Advertising Technology Services Product Overview
- 9.2.3 Adobe Digital Advertising Technology Services Product Market Performance
- 9.2.4 Adform Digital Advertising Technology Services SWOT Analysis
- 9.2.5 Adobe Business Overview
- 9.2.6 Adobe Recent Developments
- 9.3 AdRoll
- 9.3.1 AdRoll Digital Advertising Technology Services Basic Information
- 9.3.2 AdRoll Digital Advertising Technology Services Product Overview
- 9.3.3 AdRoll Digital Advertising Technology Services Product Market Performance
- 9.3.4 Adform Digital Advertising Technology Services SWOT Analysis
- 9.3.5 AdRoll Business Overview
- 9.3.6 AdRoll Recent Developments
- 9.4 Amazon (AWS)
- 9.4.1 Amazon (AWS) Digital Advertising Technology Services Basic Information
- 9.4.2 Amazon (AWS) Digital Advertising Technology Services Product Overview
- 9.4.3 Amazon (AWS) Digital Advertising Technology Services Product Market Performance
- 9.4.4 Amazon (AWS) Business Overview
- 9.4.5 Amazon (AWS) Recent Developments
- 9.5 ATandT (WarnerMedia)
- 9.5.1 ATandT (WarnerMedia) Digital Advertising Technology Services Basic Information
- 9.5.2 ATandT (WarnerMedia) Digital Advertising Technology Services Product Overview
- 9.5.3 ATandT (WarnerMedia) Digital Advertising Technology Services Product Market Performance
- 9.5.4 ATandT (WarnerMedia) Business Overview
- 9.5.5 ATandT (WarnerMedia) Recent Developments
- 9.6 CAKE
- 9.6.1 CAKE Digital Advertising Technology Services Basic Information
- 9.6.2 CAKE Digital Advertising Technology Services Product Overview
- 9.6.3 CAKE Digital Advertising Technology Services Product Market Performance
- 9.6.4 CAKE Business Overview
- 9.6.5 CAKE Recent Developments
- 9.7 Choozle
- 9.7.1 Choozle Digital Advertising Technology Services Basic Information
- 9.7.2 Choozle Digital Advertising Technology Services Product Overview
- 9.7.3 Choozle Digital Advertising Technology Services Product Market Performance
- 9.7.4 Choozle Business Overview
- 9.7.5 Choozle Recent Developments
- 9.8 Criteo
- 9.8.1 Criteo Digital Advertising Technology Services Basic Information
- 9.8.2 Criteo Digital Advertising Technology Services Product Overview
- 9.8.3 Criteo Digital Advertising Technology Services Product Market Performance
- 9.8.4 Criteo Business Overview
- 9.8.5 Criteo Recent Developments
- 9.9 Google
- 9.9.1 Google Digital Advertising Technology Services Basic Information
- 9.9.2 Google Digital Advertising Technology Services Product Overview
- 9.9.3 Google Digital Advertising Technology Services Product Market Performance
- 9.9.4 Google Business Overview
- 9.9.5 Google Recent Developments
- 9.10 LiveIntent
- 9.10.1 LiveIntent Digital Advertising Technology Services Basic Information
- 9.10.2 LiveIntent Digital Advertising Technology Services Product Overview
- 9.10.3 LiveIntent Digital Advertising Technology Services Product Market Performance
- 9.10.4 LiveIntent Business Overview
- 9.10.5 LiveIntent Recent Developments
- 9.11 Marin Software
- 9.11.1 Marin Software Digital Advertising Technology Services Basic Information
- 9.11.2 Marin Software Digital Advertising Technology Services Product Overview
- 9.11.3 Marin Software Digital Advertising Technology Services Product Market Performance
- 9.11.4 Marin Software Business Overview
- 9.11.5 Marin Software Recent Developments
- 9.12 MediaMath
- 9.12.1 MediaMath Digital Advertising Technology Services Basic Information
- 9.12.2 MediaMath Digital Advertising Technology Services Product Overview
- 9.12.3 MediaMath Digital Advertising Technology Services Product Market Performance
- 9.12.4 MediaMath Business Overview
- 9.12.5 MediaMath Recent Developments
- 9.13 Quantcast
- 9.13.1 Quantcast Digital Advertising Technology Services Basic Information
- 9.13.2 Quantcast Digital Advertising Technology Services Product Overview
- 9.13.3 Quantcast Digital Advertising Technology Services Product Market Performance
- 9.13.4 Quantcast Business Overview
- 9.13.5 Quantcast Recent Developments
- 9.14 Singapore Telecommunications (Amobee)
- 9.14.1 Singapore Telecommunications (Amobee) Digital Advertising Technology Services Basic Information
- 9.14.2 Singapore Telecommunications (Amobee) Digital Advertising Technology Services Product Overview
- 9.14.3 Singapore Telecommunications (Amobee) Digital Advertising Technology Services Product Market Performance
- 9.14.4 Singapore Telecommunications (Amobee) Business Overview
- 9.14.5 Singapore Telecommunications (Amobee) Recent Developments
- 9.15 Sovrn
- 9.15.1 Sovrn Digital Advertising Technology Services Basic Information
- 9.15.2 Sovrn Digital Advertising Technology Services Product Overview
- 9.15.3 Sovrn Digital Advertising Technology Services Product Market Performance
- 9.15.4 Sovrn Business Overview
- 9.15.5 Sovrn Recent Developments
- 9.16 The Search Monitor
- 9.16.1 The Search Monitor Digital Advertising Technology Services Basic Information
- 9.16.2 The Search Monitor Digital Advertising Technology Services Product Overview
- 9.16.3 The Search Monitor Digital Advertising Technology Services Product Market Performance
- 9.16.4 The Search Monitor Business Overview
- 9.16.5 The Search Monitor Recent Developments
- 9.17 The Trade Desk
- 9.17.1 The Trade Desk Digital Advertising Technology Services Basic Information
- 9.17.2 The Trade Desk Digital Advertising Technology Services Product Overview
- 9.17.3 The Trade Desk Digital Advertising Technology Services Product Market Performance
- 9.17.4 The Trade Desk Business Overview
- 9.17.5 The Trade Desk Recent Developments
- 9.18 Verizon (Verizon Media)
- 9.18.1 Verizon (Verizon Media) Digital Advertising Technology Services Basic Information
- 9.18.2 Verizon (Verizon Media) Digital Advertising Technology Services Product Overview
- 9.18.3 Verizon (Verizon Media) Digital Advertising Technology Services Product Market Performance
- 9.18.4 Verizon (Verizon Media) Business Overview
- 9.18.5 Verizon (Verizon Media) Recent Developments
- 9.19 Verve
- 9.19.1 Verve Digital Advertising Technology Services Basic Information
- 9.19.2 Verve Digital Advertising Technology Services Product Overview
- 9.19.3 Verve Digital Advertising Technology Services Product Market Performance
- 9.19.4 Verve Business Overview
- 9.19.5 Verve Recent Developments
- 9.1 Adform
- 10 Digital Advertising Technology Services Regional Market Forecast
- 10.1 Global Digital Advertising Technology Services Market Size Forecast
- 10.2 Global Digital Advertising Technology Services Market Forecast by Region
- 10.2.1 North America Market Size Forecast by Country
- 10.2.2 Europe Digital Advertising Technology Services Market Size Forecast by Country
- 10.2.3 Asia Pacific Digital Advertising Technology Services Market Size Forecast by Region
- 10.2.4 South America Digital Advertising Technology Services Market Size Forecast by Country
- 10.2.5 Middle East and Africa Forecasted Consumption of Digital Advertising Technology Services by Country
- 11 Forecast Market by Type and by Application (2025-2030)
- 11.1 Global Digital Advertising Technology Services Market Forecast by Type (2025-2030)
- 11.2 Global Digital Advertising Technology Services Market Forecast by Application (2025-2030)
- 12 Conclusion and Key Findings