Difference between augmented and virtual reality

‘Reality’ check: The difference between AR & VR

Technology has come long ahead forming opportunities in the artificially created reality. Furthermore, there are two types of reality, one being virtual and the other being augmented. The major difference here is the overall perception of the human world. The experience astounding to the feel is the difference in both cases.

Virtual Reality

Major names in the virtual domain are increasing, with biggies such as Oculus Rift, Samsung Gear, Cardboard by Google and so on.

Virtual Reality in the current domain includes most reality headsets and environments being multi-dimensional. This also comes with the projection and combination with the physical environment, which can generate realistic images. Along with images, sounds and sensations are a stimulation in the user’s presence across the virtual environment.

Further, a person who is using the equipment to look and wander around can also interact with various features of virtual reality. This kind of effect is often created with VR headsets which are majorly consisting of a display of a screen in front of eyes. New technologies have also made these headsets through the designing of multiple large screens.

AUGMENTED REALITY

The term augmented is meant to describe the enhanced version of reality which is created by the use of technology. This adds digital information on the image.

In recent times AR has been profoundly utilized in the applications of smartphones and tablets. The idea is to create and show a real world in the vicinity, using the phone and tablet. Additionally, one layer of information is put on which includes the text and images of the top view.

The Shadow over Virtual and Augmented reality

When the screens being played over market place attract us, we seem to co-relate them being an essential aspect of our lives. Thus, it has completely changed our vision to communicate, travel and even buy things to a large extent. It is totally impossible for the current generation to escape from virtual reality.

Use of Augmented Reality in recent time.

The very first consumer validation has come from the real use of Pokemon GO. The Augmented reality was amazing and was played in the arena of smartphones. This game till date has been pretty much successful in validating and keeping customers to adopt augmented reality.

With Pokemon being launched during the year of 2016, there was a heavy implementation of smartphone applications. Snapchat, Facebook and various other domains have used the Augmented Reality versions on various social media platforms. Companies like Wayfair had adopted consumers the ability for giving live pieces of furniture. This feature is another replica of the Augmented Reality being used in the domain of house and self-use. Consumers who use the app were now more fearless when they had to shop the same items at the store. Now the store isn’t a place where you can choose the right product. In fact, you know what those products are how they look at your place.

How are smartphones coming to the picture?

Currently, smartphones which are equipped with good audio have been the best to authenticate the Virtual reality experiences. The use of VR has been a better access point in the market these days.

Fact is the Virtual reality is a matured step than compared to the augmented reality. Tools required for the creation of VR experiences are vastly available than Augmented devices.

Recently devices like the Oculus Rift, with a camera quantity of 360 has been giving quite good experiences of new pathways for VR system into the lives of people.

On the tourist domain, VR has been showing cases of useful implementation. The most recent version of tourist VR comes from the Jerusalem Visitor’s Bureau, where the VR has been used to showcase the city 5000 years ago.

On the contrary, the version of Augmented reality hasn’t been much applied and lacks the standardization protocols. This on the other side puts a higher price tag on the implementation of the process. Furthermore, there has been the utilization of AR in industries and manufacturing, logistics including the healthcare sector.

It has been utilized mostly by companies such are Mera, HoloLens, Vuzix who deliver headsets. Amid all these, there is further work that needs to be done before these technologies come to adopt the mainstream market.

Where are the technologies going for?

Each of the devices that perform on VR and AR has been shown to provide a different level of user experience. The spectrum world has limited experience when it comes to VR.

The virtual reality headsets have been relying solely on smartphones to display most of their content. The problem with them is that they largely lack the quality of visualization and fail to deliver a drastic experience. Further, the use of headsets for longer duration make the usage less likely to happen.

The profound debate of AR and VR will further come in consolidation in the future. The systems which are fast developing will have a future market which is likely to get more complex. The early signs of these trends are seen among standalone products and units. In the current domain of Virtual reality, the devices are becoming more complex and difficult to implement.

This entry was posted in Technology Market Research and tagged AR in healthcare, augmented reality, difference between augmented and virtual reality, Technology, virtual reality, virtual reality headsets, what is augmented reality, what is virtual reality on by .
Can You Bear Non Alcoholic Beers This Year

Can you bear non alcoholic beers this year?

As markets keep expanding and performing different creativities, the beginning of year 2019 has not failed to bring in surprises. Beer hits itself in some news in the starting four days of the year itself, news involving big beer markets like Peroni and Heineken. People are already talking about this coming adventurous year as it may become alcohol free.  

Peroni, the Italian brand and Heineken are two such big beer brands that have blatantly launched their first non alcoholic beers this year in UK and US respectively, thus adding onto the list of names like Guinness and Budweiser that are investing for their non alcoholic iteration plans. Isn’t it indigestible to see the beer market going non alcoholic gradually? Why is this being planned anyways? Well, the answer to your question is what every business is running behind.

Money! The steep decline in the beer sales have been accentuated a lot recently but the one thing that has kept increasing it’s reach to people is a non alcoholic beer. It’s observed that there has been a constant rise in the sales of such beers over the past years, specially in Europe. Also, during 2010 to 2015, while the beer market kept diminishing, beers with no alcohol had shown to have a constant consumption by people throughout.

All these observations clearly suggest that people have been looking for healthier ways of consumption now and thus, beer markets are now wondering that maybe they can even replace sodas with such beers. Plus the biggest advantage for these brands would be that would have to pay lesser tax and can easily expect a higher scale for profits.

According to the Brewbound site, 30% Americans don’t drink alcohols and only 0.3% of the rest consume non alcoholic beers. These numbers tell that people are becoming health conscious and it’s time that they should not be overlooked if the sales for beers keep declining. It’s clearly quoted by Katharine Preville, the lead brand manager for Heineken non alcoholic, “It’s not just about 2019, but the future of the beer category.”      

The compendium of everything mentioned comes to this that you are not going to be at fault, if you expect more brands and expansion in the non alcoholic beer market, now that the increase is showing positives of being enormous and hugely profitable for companies.

This entry was posted in Market Research and tagged Beer Market, Can you bear non alcoholic beers, global beer market, non alcoholic beer market, non alcoholic beers, non alcoholic beers consumption on by .
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