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Christmas in the UK - 2018

  • Published Date: 15 Jan 2019
  • Number of Pages: 138
  • Category: Retail
  • Country: United Kingdom
Christmas in the UK - 2018

Summary

"Christmas in the UK - 2018", report forms part of GlobalDatas Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for Christmas. The report analyses the market, the major players, the main trends, and consumer attitudes.

Despite the festive period proving a challenge for retailers, consumers shift in focus towards more high quality products meant shoppers were more interested in value for money rather than just low prices.

While 35.1% of consumers said they spent more on items for Christmas this year compared to Christmas 2017, this rise in spending was both more carefully planned for some and more heavily credit-financed for others.

Scope

- Despite more consumers investing in Christmas - penetration rose 6.4ppts to 91.6%, a higher proportion of gift recipients intend to return or have already returned Christmas gifts.
- Over one fifth of consumers bought a stocking in 2018, with average spend increasing to 28.72, up from 21.78 last year. As stockings are made up of a selection of smaller items, retailers should ensure they have a selection of low-cost stocking fillers to capture consumer spend on this high-penetration item.
- Free from alternatives are increasing in popularity year-on-year as the quality and availability of products improve - retailers are expanding and enhancing their ranges to cater for a wider variety of diets including vegan , gluten free and dairy free.

Reasons to buy

- Use our in-depth consumer insight to learn which areas within Christmas shopping are most important to ensure that product offerings are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Use our in-depth analysis of the leading retailers for Christmas in order to understand how to appeal shoppers and increase market share.
Publisher Name : GlobalData


THE KEY FINDINGS
The Key Findings
Quality items are becoming more important for Christmas shoppers
Fewer consumers funded Christmas purchases using their salary, instead using savings and credit options
Returns continue to plague the Christmas gifting category
Trend insight - stores
Trend insight - online
CONSUMER ATTITUDES
Key findings
Buying dynamics
Financial wellbeing
Financial spending
Christmas spending
Christmas statements
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailers
Christmas stockings
Secret Santa
Christmas returns
Social media
Seasonal food and drink
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Retailer selection
Spending
Buying dynamics
Gifts
Key findings
Store selection
Channel usage
Device usage
Fulfilment
Average spend
Recipient
Retailer used
Buying dynamics
Festive items
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Average spend
Retailer used
Buying dynamics
Christmas gift bags
Christmas advent calendar
Buying dynamics
Items for the home
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Spending
Retailer used
Buying dynamics
Methodology
Technical details: consumer survey work

List Of Tables


Retailer ratings across key measures - grocers, 2018
Retailer ratings across key measures - non-food retailers, 2018
Number of Christmas returns by product category, 2018
Products purchased - Christmas sweet products, 2017 & 2018
Products purchased - Christmas savoury products, 2017 & 2018
Products purchased - meat, fish and free from alternatives, 2017 and 2018
Products purchased - fruit & vegetables, 2017 & 2018
Products purchased - alcoholic beverages, 2017 & 2018
Products purchased - non-alcoholic beverages, 2018
Products purchased - books, 2017 & 2018
Products purchased - clothing & accessories, 2017 & 2018
Retailers used - clothing & accessories, 2017 & 2018
Products purchased - health & beauty, 2017 & 2018
Retailers used - health & beauty, 2017 & 2018
Products purchased -food gifts, 2017 & 2018
Retailers used - food gifts, 2017 & 2018
Products purchased - alcohol gifts, 2017 & 2018
Retailers used - alcohol gifts, 2017 & 2018
Products purchased - books, 2017 & 2018
Retailers used - books, 2017 & 2018
Products purchased - toys & games, 2017 & 2018
Retailers used - toys & games, 2017 & 2018
Products purchased - footwear, 2017 & 2018
Retailers used - footwear, 2017 & 2018
Products purchased - music & video, 2017 & 2018
Retailers used - music & video, 2017 & 2018
Products purchased - homewares, 2017 & 2018
Retailers used - homewares, 2017 & 2018
Products purchased - money, 2017 & 2018
Products purchased - electricals, 2017 & 2018
Retailers used - electricals, 2017 & 2018
Products purchased - stationery, 2017 & 2018
Retailers used - stationery, 2017 & 2018
Products purchased - vouchers & gift cards, 2017 & 2018
Products purchased - leather goods, 2017 & 2018
Retailers used - leather goods, 2017 & 2018
Products purchased - fine jewellery and watches, 2017 & 2018
Retailers used - fine jewellery and watches, 2017 & 2018
Products purchased - computers, 2017 & 2018
Retailers used - computers, 2017 & 2018
Products purchased - garden items, 2017 & 2018
Retailers used - garden items, 2017 & 2018
Products purchased - experience, 2017 & 2018
Products purchased - sports, 2017 & 2018
Retailers used - sports, 2017 & 2018
Products purchased - DIY, 2017 & 2018
Retailers used - DIY, 2017 & 2018
Products purchased - Christmas trees & decorations, 2017 & 2018
Retailers used - Christmas trees & decorations, 2017 & 2018
Products purchased - Christmas wrapping & cards, 2017 & 2018
Retailers used - Christmas wrapping & cards, 2017 & 2018
Products purchased - festive home products, 2017 & 2018
Retailers used - festive home products, 2017 & 2018
Retailers used - Christmas crackers, 2017 & 2018
Retailers used - Christmas advent calendar, 2017 & 2018
Products purchased - party clothing & accessories, 2017 & 2018
Retailers used - party clothing & accessories, 2017 & 2018
Products purchased - electricals, 2017 & 2018
Retailers used - electricals, 2017 & 2018
Products purchased - furniture, 2017 & 2018
Retailers used - furniture, 2017 & 2018
Products purchased - homewares, 2017 & 2018
Retailers used - homewares, 2017 & 2018

List Of Figures


Christmas 2018 shopper penetration (by demographic and by region) & 2017 penetration
Christmas shopper profile (by demographic & by region), 2018
Financial wellbeing compared to last year, 2017 & 2018
How consumers financed Christmas spending, 2017 & 2018
Christmas spending compared to last year, 2017 & 2018
Agreement statements about Christmas, 2018
Success of retailers at promoting or communicating Christmas deals, 2018
Christmas stockings received penetration 2018 (by demographic and by region) & 2017 penetration
Christmas stockings given penetration 2018 (by demographic and by region) & 2017 penetration
Christmas stockings average spend, 2017 & 2018
Christmas stockings bought, 2017 & 2018
Secret Santa penetration 2018 (by demographic and by region) & 2017 penetration
Secret Santa budget, 2017 & 2018
Secret Santa bought for, 2017 & 2018
Secret Santa budget spending patterns, 2018
Christmas returns penetration 2018 (by demographic and by region) & 2017 penetration
Number of Christmas returns 2018 (by demographic) & 2017 overall
Reasons for returning Christmas presents, 2018
Social media use and influence on purchases of Christmas presents, 2018
Drivers of food & drink retailer selection, 2018 and ppt change on 2017
Consumers using each channel for purchasing seasonal food and drink, 2018 (browsed and purchased)
Consumers using each device for seasonal food and drink purchases, 2018 (browsed and purchased)
Fulfilment options for seasonal food and drink purchases made online, 2017 & 2018
Retailers shopped at for seasonal food and drink, 2017 & 2018 and ppt change on 2017
Top 10 retailers most shopped at for seasonal food and drink, 2017 & 2018 and ppt change on 2017
Consumers switching from their usual main retailer, 2018 by demographic & 2017 overall
Top 10 retailers consumers switched to, 2017 & 2018 and ppt change on 2017
Reasons for switching main retailer, 2018 and ppt change on 2017
Seasonal food and non-alcoholic beverage spend by retailer, 2018 and change on 2017
Seasonal alcoholic beverages spend by retailer, 2018 and change on 2017
Overall food and drink penetration 2018 (by demographic) & 2017 penetration
Christmas sweet products 2018 (by demographic) & 2017 penetration
Christmas savoury products 2018 (by demographic) & 2017 penetration
Meat, fish and free from alternatives 2018 (by demographic) & 2017 penetration
Fruit & vegetables 2018 (by demographic) & 2017 penetration
Alcoholic beverages 2018 (by demographic) & 2017 penetration
Non-alcoholic beverages 2018 (by demographic)
Overall seasonal food & drink planned/impulse purchases, and by category, 2017 & 2018
Drivers of gifts retailer selection, 2018 & ppt change on 2017
Consumers using each channel for purchasing Christmas gifts, 2018 (browsed and purchased)
Consumers using each device for Christmas gift shopping purchases, 2018 (browsed and purchased)
Fulfilment options for Christmas gift purchases made online, 2017 & 2018
Average spend on Christmas gifts by product category, 2018 and change on 2017
Who consumers bought Christmas gifts for, 2018 and ppt change on 2017
Retailers shopped at for gifts, 2017 & 2018 and ppt change on 2017
Overall gift penetration 2018 (by demographic) & 2017 penetration
Clothing & accessories penetration 2018 (by demographic) & 2017 penetration
Health & beauty penetration 2018 (by demographic) & 2017 penetration
Food gifts penetration 2018 (by demographic) & 2017 penetration
Alcohol gifts penetration 2018 (by demographic) & 2017 penetration
Books penetration 2018 (by demographic) & 2017 penetration
Toys & games penetration 2018 (by demographic) & 2017 penetration
Footwear penetration 2018 (by demographic) & 2017 penetration
Music & video 2018 (by demographic) & 2017 penetration
Homewares penetration 2018 (by demographic) & 2017 penetration
Money penetration 2018 (by demographic) & 2017 penetration
Electricals penetration 2018 (by demographic) & 2017 penetration
Stationery penetration 2018 (by demographic) & 2017 penetration
Voucher & gift cards penetration 2018 (by demographic) & 2017 penetration
Leather goods penetration 2018 (by demographic) & 2017 penetration
Fine jewellery & watches penetration 2018 (by demographic) & 2017 penetration
Computers penetration 2018 (by demographic) & 2017 penetration
Garden items penetration 2018 (by demographic) & 2017 penetration
Experience penetration 2018 (by demographic) & 2017 penetration
Sports penetration 2018 (by demographic) & 2017 penetration
DIY penetration 2018 (by demographic) & 2017 penetration
Overall gift planned/impulse purchases, and by sector 2017 & 2018
Overall gift personalisation, and by sector, 2017 & 2018
Drivers of retailer selection for festive items, 2018 and ppt change on 2017
Consumers using each channel for festive item purchases, 2018 (browsed and purchased)
Consumers using each device for festive item purchases, 2018 (browsed and purchased)
Fulfilment options for festive item purchases made online, 2017 & 2018
Average spend on festive items, 2018 and change on 2017
Retailers shopped at for festive items, 2017 & 2018 and ppt change on 2017
Overall festive items penetration 2018 (by demographic) & 2017 penetration
Christmas trees and decorations penetration 2018 (by demographic) & 2017 penetration
Christmas tree purchasing dynamics, by real & artificial trees, 2018
Christmas lights purchasing dynamics, by internal & external lights, 2018
Christmas wrapping & cards penetration 2018 (by demographic) & 2017 penetration
Types of gift bags purchased, 2018
Festive home products penetration 2018 (by demographic) & 2017 penetration
Christmas crackers penetration 2018 (by demographic) & 2017 penetration
Christmas advent calendar penetration 2018 (by demographic) & 2017 penetration
Christmas advent calendar bought for, 2017 & 2018
Types of products included in Christmas advent calendars, 2017 & 2018
Party clothing & accessories penetration 2018 (by demographic) & 2017 penetration
Overall festive items planned/impulse purchases, and by product category, 2017 & 2018
Overall gift personalisation, and by product category, 2017 & 2018
Drivers of items for the home retailer selection, 2018 and ppt change from 2017
Consumers using each channel for items for the home, 2018 (browsed and purchased)
Consumers using each device for items for the home, 2018 (browsed and purchased)
Consumers using each fulfilment option for items for the home, 2017 & 2018
Average spend on items for the home by category, 2018 and change from 2017
Retailers shopped at for items for the home, 2017 & 2018 and ppt change from 2017
Overall items for the home penetration 2018 (by demographic) & 2017 penetration
Electricals penetration 2018 (by demographic) & 2017 penetration
Furniture penetration 2018 (by demographic) & 2017 penetration
Homewares penetration 2018 (by demographic) & 2017 penetration
Overall items for the home planned/impulse purchases, and by sector, 2017 & 2018

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