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Global Whiskey Market

  • Published Date: 23 Jun 2018
  • Number of Pages: 174
  • Category: Food and Beverages
  • Country: Global
The Global Whiskey Market is poised to grow at a CGAR of X% over the forecast years 2017-2022. Whiskey derives its meaning from a Gaelic word, which roughly translates to water of life. It is considered to be affordable luxury, which leads to great investment and creation of products suitable to the palette of the consumers. The companies are further branching out to manufacture the premium, super premium and more recently, organic whiskey. Touted to be an evergreen market, the world loves its whiskey.

Market Dynamics

Factors which drive the global whiskey market are the ever-changing lifestyles, high disposable income, consumption habits of whiskey, demand for premium whiskey and so on.
As whiskey is becoming increasingly popular amongst all age groups, new flavors and varieties are ushered into the already competitive Alcohol Industry, which throws a challenge at the already-established premium brands. New players enter the market every single day.
Some restraints which slow down the rate of growth of the industry are many legal regulations imposed by the governments of many countries, heavy taxation on liquor products and some health issues which are associated with whiskey consumption. The whiskey industry must work on these challenges and try to penetrate difficult markets by introducing more variety in order to show more growth.

Market Segmentation

There are three major subcategories of segmentation of whiskey, based on product, type and quality.

> Product: Wheat, Malt, Corn, Rye, Blended
> Quality: Premium, High-End Premium & Super Premium whiskey. Blended whiskey and premium whiskey hold the largest shares in the market.
> Geographically: Scotch Whiskey, US Whiskey, Canadian Whiskey, Irish Whiskey and Others (Indian, Spanish and Japanese).

Geographical Analysis

Europe leads the race with it being the largest market for production and consumption of whiskey. The major countries which contribute to this are Spain, Italy, UK, Germany and France. Asia-Pacific is the second largest market for production and consumption of whiskey, with India being the largest whiskey consumer in the entire Asia-Pacific region. North America also has a fine hold on the market, with the US having the largest consumption per capita. The African market is however growing at a slow rate and South Africa is the leading country here.

Key Players

Some key players in the market are Accolade Wines, Bacardi Ltd., Smirnoff, Unites Spirits, Beam Suntory, Diageo, Pernod Richard and so on.

Report Contents:

> Global Whiskey Market segments
> Global Whiskey Market Drivers, Restraints and Opportunities
> Global Whiskey Market Size & Forecast 2016 to 2022
> Supply & Demand Value Chain
> Global Whiskey Market - Current Trends
> Competition & Major Companies
> Technology and R&D Status
> Porters Five Force Analysis
> Strategic and Critical Success Factor Analysis of Key Players

Regional Analysis:

> North America

>>US and Canada


> Latin America

>> Mexico, Brazil, Argentina and Rest of Latin America


> Western Europe

>> EU5 (Germany, France, Italy, Spain, U.K.)
>> Nordic Countries (Denmark, Finland, Norway, and Sweden)
>> Benelux (Belgium, The Netherlands, and Luxembourg)
>> Rest of Westren Europe


> Eastern Europe

>> Russia
>> Poland
>> Rest of Eastren Europe


> Asia Pacific

>> China
>> India
>> Japan
>> Australia and New Zealand
>> Rest of Asia Pacific


> Middle East and Africa

>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
>> South Africa
>> North Africa
>> Rest of Middle East and Africa



This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.

Report Highlights:

> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
> Consumer and Pricing Analysis
> Market dynamics of the industry
> Market Segmentation
> Estimated Market Sizing in terms of volume and value
> Recent trends in Global Whiskey Market and impact
> Research Status and Technology Overview
> Extensive Industry Structure Coverage



Publisher Name : Market Litmus

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