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Global Protein Bar

  • Published Date: 17 Aug 2018
  • Number of Pages: 177
  • Category: Food and Beverages
  • Country: Global

Changing lifestyles amongst rapid urbanisation trends have boosted global protein bar consumption. The global protein bar market advocates such products as healthier alternatives to fried and oily snacks, aiming to take a dig at the rising health conscious population. In response to such product releases, the population has been quick to catch up in adopting suggestive food habits that entail protein bars as the future of healthy snacking.
Estimated at US$ XX in 2017, the global protein bar market is expected to reach a valuation of US$ XX by 2022 at a CAGR of XX% in the period 2017-2022.

End Users

Advocating protein bars as a convenience product have established it as favourable to working class professionals as well as those driven by provocative health fads. To the working class, protein bars provide a means of healthy snacking that outdo alternatives like potato chips or other fries that can suggestively be of potential harm in the long run. To those otherwise fixated on following up on health fads, protein bars are seen as alternate sources to protein nourishment without the excess carbs.

Market Dynamics

The market has been catching up pretty well in most urban settlements, where cooking something from scratch or full-blown meals are seen as poor investments of ones personal time. Manufacturers have even started rolling out variants in attractive flavours, aiming to draw the younger generation towards adopting the protein bar snack regime. Gym and exercise enthusiasts are shown to prefer protein bars over conventional snacking in several ad campaigns, owing to reduced carb consumption and appetite.

Recent times have shed light on how most protein bars have exorbitant amounts of sugar in them. Exploiting the tactical advantage, manufacturers now have stared marketing their brands as low sugar or sugar free, as compared to other potential rivals. Another topic of interest being addressed by the masses is the high content of gluten and other allergens in the products. While such concerns have posed hurdles to the market, manufacturers are combating them with these very same points as their selling points.

Market Segmentation

The global protein bar market can be segmented based on protein content and flavours available. On the basis of protein content, the market can be broadly segmented into high protein variants, the likes of which are used by athletes and gym professionals, and the low-protein variants, used by those simply willing to adopt healthier lifestyles. Other segments in the same category include protein bars for women, sugar-free bars, gluten-free bars, lactose-free bars, etc.

Geographical Analysis

Regionally, the market is segmented into North America, Europe, Asia-Pacific, and Australia. The USA and UK take up the respective lions share in the North American and European segments, owing to increased consumption of nutrition products. In Asia-Pacific, East Asian economies, especially the Japanese market, is expected to grow the fastest.

Key players

Key player in the market include General Mills, Kelloggs, RX Bars, Kind Bars, Quest Nutrition Bars, and Whitewave Food Company.

Report Contents:

> Market segments
> Market Drivers, Restraints and Opportunities
> Market Size & Forecast 2016 to 2022
> Supply & Demand Value Chain
> Market - Current Trends
> Competition & Major Companies
> Technology and R&D Status
> Porters Five Force Analysis
> Strategic and Critical Success Factor Analysis of Key Players

Regional Analysis:

> North America

>> US and Canada

> Latin America

>> Mexico, Brazil, Argentina and Rest of Latin America

> Western Europe

>> EU5 (Germany, France, Italy, Spain, U.K.)
>> Nordic Countries (Denmark, Finland, Norway, and Sweden)
>> Benelux (Belgium, The Netherlands, and Luxembourg)
>> Rest of Western Europe

> Eastern Europe

>> Russia
>> Poland
>> Rest of Eastern Europe

> Asia Pacific

>> China
>> India
>> Japan
>> Australia and New Zealand
>> Rest of Asia Pacific

> Middle East and Africa

>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
>> South Africa
>> North Africa
>> Rest of Middle East and Africa

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.

Report Highlights:

> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
> Consumer and Pricing Analysis
> Market dynamics of the industry
> Market Segmentation
> Estimated Market Sizing in terms of volume and value
> Recent trends in Market and impact
> Research Status and Technology Overview
> Extensive Industry Structure Coverage

Publisher Name : Market Litmus

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