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Global Ketchup Market

  • Published Date: 05 Jan 2018
  • Number of Pages: 222
  • Category: Food and Beverages
  • Country: Global
The Global Ketchup Market is estimated to grow from US$XX in 2017 to US$XX in 2022, at a CAGR of XX% during the forecast period. Ketchup is the general term for a sweet and tangy sauce typically made from tomatoes, sweetener, vinegar accompanied with seasonings and spices (commonly onions, allspice, coriander, cloves, cumin, garlic, mustard, celery, cinnamon, ginger etc.). These are commonly served with all kinds of fast foods like sandwiches, fries, burgers, grilled and fried meat etc. Most common of the ketchup is the tomato ketchup. It is commonly used as a base for the other sauces. The major end users are the food stores, restaurants, fast food centres and residential families.

Market Dynamics

The following factors are crucial in deciding the fate of the market:

Market Drivers: The concept and culture of fast food originally developed in the Western countries. But, with the increasing adoption of the western culture, it has spread throughout the globe. Ketchup is stapled with almost all the kinds of fast foods. Thus the ketchup market has secured a worldwide consumer market.
The affordable rates, convenience and the psychological gratification offered by the fast foods complimented by ketchups have become widely popular within the middle classes. The burgeoning middle class especially in the developing nations provide a major boost to the industry.
Tomato ketchup (the most popular of all the ketchups) with its agreeable flavour, unique regional variants and its versatility to be compatible with both homemade and outside food has managed to build its own consumer base. It is also known to provide several health benefits.

Market Restraints: The fast-rising use of other condiments like the mustard and barbecue sauce is a key restraint on the ketchup market.

Market Opportunities: The main market opportunity lies in introducing more packaging innovations, flavours, regional variants along with more advertisements to popularise the product and expand the consumer base.

Market Segmentation

The ketchup market can be broadly segmented into the following four segments:

By Product Ingredient Type
> Tomato Ketchup
> Mushroom Ketchup
> Mustard Ketchup
> Fruit & Nut Ketchup
> Others

By Application
> Food Services Market
> Direct family consumption and home cooking

By Distribution Channel
> Super Markets
> HyperMarkets
> Convenience Stores
> Departmental Stores
> Speciality Stores
> Online Purchase

Geographic Analysis

The North America tops the global leaders chart commanding over more than one-third of the total market value. It is followed by Europe, Asia-Pacific, Latin America and the middle-east nations and Africa. The USA has the largest consumer market globally. Within Europe, UK, France, Germany, and Italy are significant markets. While in the Asia-Pacific region India, China and Japan are the major share holders. This region is also predicted to register the fastest growth rate in the next decade. Overall the consumption of the ketchup market is increasing at a promising rate in the developing countries of the Asia-Pacific, Africa and Latin America.

Key Players

Some of the major companies in the market are as follows: Nestle India Ltd., HJ Heinz Company, Campbell Soup Company, Tate & Lyle plc., ConAgra Foods Inc., Lee KumKee, General Mills Inc., Premier Foods Plc.

Report Contents:

> Global Ketchup Market segments
> Global Ketchup Market Drivers, Restraints and Opportunities
> Global Ketchup Market Size & Forecast 2016 to 2022
> Supply & Demand Value Chain
> Global Ketchup Market - Current Trends
> Competition & Major Companies
> Technology and R&D Status
> Porters Five Force Analysis
> Strategic and Critical Success Factor Analysis of Key Players

Regional Analysis:

> North America

>>US and Canada

> Latin America

>> Mexico, Brazil, Argentina and Rest of Latin America

> Western Europe

>> EU5 (Germany, France, Italy, Spain, U.K.)
>> Nordic Countries (Denmark, Finland, Norway, and Sweden)
>> Benelux (Belgium, The Netherlands, and Luxembourg)
>> Rest of Westren Europe

> Eastern Europe

>> Russia
>> Poland
>> Rest of Eastren Europe

> Asia Pacific

>> China
>> India
>> Japan
>> Australia and New Zealand
>> Rest of Asia Pacific

> Middle East and Africa

>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
>> South Africa
>> North Africa
>> Rest of Middle East and Africa

It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.

Report Highlights:

> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
> Consumer and Pricing Analysis
> Market dynamics of the industry
> Market Segmentation
> Estimated Market Sizing in terms of volume and value
> Recent trends in Global Ketchup Market and impact
> Research Status and Technology Overview
> Extensive Industry Structure Coverage
Publisher Name : Market Litmus

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