global-gluten-free-prepared-foods-market Global Gluten-Free Prepared Foods Market

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Global Gluten-Free Prepared Foods Market

  • Published Date: 20 Apr 2018
  • Number of Pages: 202
  • Category: Food and Beverages
  • Country: Global
Gluten is an ingredient in cereals which is responsible for the elastic texture of dough-the food item. It is a mixture of two proteins which can cause celiac disease to people which affects small intestine leading to impaired absorption and difficulty in digesting food. The symptoms of celiac are diarrhea, weight loss, and anemia.

Gluten contamination can happen even during transportation or processing and therefore there is a demand among the millions of individuals for gluten-free prepared foods.
Estimate puts the global market for global gluten- free foods and beverages market at US$ XX Bn in 2016 which would be at US$ XXBn at a CAGR of XX % by 2022.
Ready to eat food forms 35.21% of it and it is increasing at the CAGR of XX%. The bakery segment dominates the market with 54.7% revenue share. Hypermarkets and Supermarkets dominate the market share of 54% of volume. Gluten-free prepared foods in restaurants are going to dominate the markets at a CAGR of XX% and volumes at the CAGR of XX%.
We aim to define, segment, and project the size of the global gluten- free prepared foods market with respect to type, form, function, and region. The information about the key factors influencing the growth of the market, the key players and their core competencies is also furnished here. We have analyzed the macro and micro factors affecting the global gluten-free prepared foods and extensively researched competitive landscape section for our presentation.

Market Dynamics

Global gluten-free prepared foods need to be adopted due to the rapidly growing demand because of general perception of maintaining good health which causes shortage and results in price hike. The current global campaign is go vegetarian, cholesterol free proteins. The concept of global gluten-free prepared foods is relatively new and the lack of established players imposes constraints on the market. One more constraint is that the lack of consumer awareness in the developing regions, where logistics problems with the material storage is severe.

Key Industry Macro - Trends:

> The share of restaurants has been reducing; beverages and prepared foods are gaining ground
> Luxury restaurants prefer price stability than increasing value by risking rise in menu prices
> People go for prepared fresh ingredients to create restaurant- quality meals at home
> Gourmet (High Quality) food is healthy and flavorful and bought from walking distance

There is a scope for opportunities for developing a fully integrated nutritional an integrated system handling various input conditions and local problems for gluten-free prepared foods. The key drivers of the market are:

> Health conscious consumer
> Steady breakthrough in R&D
> Increased scope for commercial expansion
> Improved nutrition
> Focus on food safety
> Increase in diseases due to contagious food

The restraints for the growth of this market are:

> Prolonged economic recession
> High Price
> Regulatory norms specifying that gluten content should not exceed 5 PPM (Parts per million)

Market Segmentation

Segmentation is done based on the following categories:
By Product Type

> Bakery and Confectionary
> Dairy Products
> Condiment (such as salt) & Preservatives
> Seasoning and Spreads
> Desserts and Ice Creams
> Ready Meals and others
> Pastas and Noodles
> Baby Food
> Frozen Foods
> Beverages

By Source

> Rice and Corns
> Pulses and oil seeds
> Meat
> Fish and Sea foods
> Milk related products

By Distribution

> Grocery Stores
> Supermarkets
> Hypermarkets
> Discounters
> Mass merchandiser
> Club Stores
> Home delivery Stores- They have a potential of robust growth

Target Segment - Millennials:

> Striving Singles- (17%) Disciplined, health conscious, dont know cooking but know what to have
> No Worries- (25%) No worries or responsibility, eat without caring for nutrition or exercises
> Stressed Strugglers- (19%) Live a hectic life, poor choice of food
> Disciplined Foodies- (22%) Organized and influential having healthy relationship with food, enjoy eating heavily with family and friends
> Home Comfort Seekers- (17%) Struggle with weight, focus on kids, feeling guilty about own weight, nutritionally savvy

Geographical/ Regional Analysis:

North America is the largest market with an estimated share of over 45% and its demand for gluten free foods and beverages is expected to grow at a CAGR of 10%. It is a highly competitive market and innovation in products is a major strategic approach adopted by the leading players.Asia Pacific countries, such as India, have shown growing interest at a CAGR of 9.8% due to large population, rising urbanization and increasing income.

Key Players

Some of the major players are- Unilever, Nestle, Mikeys LLC, Enter- G Foods, General Mills, Enjoy Life Foods, MrsCrimbles and Dr. Sachr. The rest are fragmented and small and regional players. New product launches, innovative flavors, textures, organic and Non- GMA products, mergers & acquisitions are frequent.

Report Contents:

> Global Gluten-Free Prepared Market segments
> Global Gluten-Free Prepared Market Drivers, Restraints and Opportunities
> Global Gluten-Free Prepared Market Size & Forecast 2016 to 2022
> Supply & Demand Value Chain
> Global Gluten-Free Prepared Market - Current Trends
> Competition & Major Companies
> Technology and R&D Status
> Porters Five Force Analysis
> Strategic and Critical Success Factor Analysis of Key Players

Regional Analysis:

> North America

>>US and Canada

> Latin America

>> Mexico, Brazil, Argentina and Rest of Latin America

> Western Europe

>> EU5 (Germany, France, Italy, Spain, U.K.)
>> Nordic Countries (Denmark, Finland, Norway, and Sweden)
>> Benelux (Belgium, The Netherlands, and Luxembourg)
>> Rest of Westren Europe

> Eastern Europe

>> Russia
>> Poland
>> Rest of Eastren Europe

> Asia Pacific

>> China
>> India
>> Japan
>> Australia and New Zealand
>> Rest of Asia Pacific

> Middle East and Africa

>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
>> South Africa
>> North Africa
>> Rest of Middle East and Africa

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.

Report Highlights:

> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
> Consumer and Pricing Analysis
> Market dynamics of the industry
> Market Segmentation
> Estimated Market Sizing in terms of volume and value
> Recent trends in Global Gluten-Free Prepared Market and impact
> Research Status and Technology Overview
> Extensive Industry Structure Coverage

Publisher Name : Market Litmus

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