Gluten is a protein found in wheat, barley, rye, etc and their derivatives. Sensitivity against gluten has been on a rise. One in hundred around the world are sensitive to it and show mild symptoms of vomiting or chronic diarrhoea. On the other hand, there are some who might suffer from acute celiac disease, where the small intestine fails to absorb liquid or nutrients due to gluten sensitivity. While gluten free products are mostly sold at premium rates, most popular beverages do claim to be gluten free.Market Dynamics
Gluten free products is demanded by health-conscious people and around 20% of the people in North America prefer buying Gluten free beverages.
There are two main categories of age groups who seek for gluten free beverages. One being the 50-64 category (baby boomers), the other being 25-34(the millennials). Around 3.1 million Americans follow a gluten free diet, a large portion of which are not even sensitive to gluten.
One major hindrance of gluten free beverages in the developing markets is their lack of awareness in those regions. Also, the problems of wrongly being diagnosed with celiac disease confuses the consumer about gluten free beverages.Market Segmentation
> Gluten Free Soda: Most sodas belonging to Popular brands like Coca Cola, Pepsi, Sprite, Dr. Pepper etc claim to contain gluten less than 20 parts per million. Consumers highly sensitive to even that less a quantity should avoid colas.
> Gluten Free Sports Drink: The popularity of sports drinks and protein shakes is rapidly increasing. Checking the nutrients details on the packages may give the consumer some idea on whether it is gluten free or not.
> Gluten Free Coffee: Not all coffee brands are gluten free. Some may come from processing units having other gluten ingredients thereby leading to some presence of gluten. Sticking to popular brands like Starbucks who claim to be gluten free would help.
> Gluten Free Beer: Most beer have some malt or grain concentration and therefore have very low chances of being gluten free. Therefore, unless and until very sure a gluten sensitive consumer should avoid these products.
> Gluten Free Fruit Juices: Fruit juices claiming to be 100% natural or 100% fruit juice concentration are completely gluten free.
Regional/ Geographic Analysis
Sodas and Soft drinks sold in North America particularly the USA and Canada are mostly gluten free up to 20 parts per million. The same cannot be said for other countries around the world, because basic ingredients vary from region to region. Although people in developing countries might be unaware of the gluten free beverages, their popularity is definitely on the rise among the health-conscious citizens (niche market).Key Players
The key players profiled in Global Gluten-free Foods & Beverages Market report include- Boulder Brands, Hain Celestial, General Mills, Kelloggs Company, and The Kraft Heinz Company.Report Contents
> Global Gluten-Free Beverages Market segments
> Global Gluten-Free Beverages Market Drivers, Restraints and Opportunities
> Global Gluten-Free Beverages Market Size & Forecast 2016 to 2022
> Supply & Demand Value Chain
> Global Gluten-Free Beverages Market - Current Trends
> Competition & Major Companies
and R&D Status
> Porters Five Force Analysis
> Strategic and Critical Success Factor Analysis of Key PlayersRegional Analysis:
> North America
>>US and Canada
> Latin America
>> Mexico, Brazil, Argentina and Rest of Latin America
> Western Europe
>> EU5 (Germany, France, Italy, Spain, U.K.)
>> Nordic Countries (Denmark, Finland, Norway, and Sweden)
>> Benelux (Belgium, The Netherlands, and Luxembourg)
>> Rest of Westren Europe
> Eastern Europe
>> Rest of Eastren Europe
> Asia Pacific
>> Australia and New Zealand
>> Rest of Asia Pacific
> Middle East and Africa
>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
>> South Africa
>> North Africa
>> Rest of Middle East and Africa
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.Report Highlights:
> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
> Consumer and Pricing Analysis
> Market dynamics of the industry
> Market Segmentation
> Estimated Market Sizing in terms of volume and value
> Recent trends in Global Gluten-Free Beverages Market and impact
> Research Status and Technology
> Extensive Industry Structure Coverage
Publisher Name : Market Litmus