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Global Cereal Bar Market

  • Published Date: 20 Jun 2018
  • Number of Pages: 181
  • Category: Food and Beverages
  • Country: Global
Cereal bars have always been looked upon as on-the-go breakfast snack items, which apart from being an instant snack, provide a healthier alternative for chocolates. Being high in fiber, proteins and low in carbs, cereal bars have always been popular amongst the health-conscious community all around the world. The market of Cereal Bars is currently accounted for US$XX Million and is expected to grow to US$XX Million by 2022, at a CAGR of XX% during the forecast period. Changing lifestyle, an enormous supply of cereals, along with increasing disposable income are further fueling the growth of the global cereal bars market.

Market Dynamics:

While the demand for instant foodstuff is increasing, there is also growing concern regarding the nutritional value of the food. Products like Cereal Bars have conveniently exploited the scenario and proven to be booming markets in terms of turnover as well as revenues. A huge fraction of Cereal Bars today is fortified with calcium and iron. Coming of new products in terms of different nutritional values and flavors have helped the market to expand even in the nearly saturated North America and Europe regions. Due to easy storage and nutritional richness, Cereal Bars can also be used to cope up with Anemia and Malnutrition amongst children in the third world countries.

Cereal bars are a popular snack-particularly in the working class. Rapid urbanization worldwide has also been a reason for expanding market of Cereal Bars. The relatively low price of cereal bars has made it popular amongst the middle class, especially in emerging Asian economies like India and China.

Market Segmentation:

On the basis of type, the global cereal bar market has been segmented into nutrition bars, snack bars, and others. The snack bars segment leads the market, with more than half the market share. Also, on the basis of distribution channels, the market has been divided into Supermarkets/hypermarkets, convenience stores, speciality food stores, online retailers, and others. Supermarkets have shown the highest number of Cereal bars sales, followed by convenience stores and speciality food stores.

Geographical Analysis:

The market is expected to grow rapidly in the Asia-Pacific region, with India and China holding the largest market share. The increasing middle-class population, coupled with a rise in health consciousness among the people, drives the growth of the cereal bars market in the region. The rapid development of distribution channels has also been one of the reasons for anticipated growth in the region. In North America, the U.S holds the largest market share, supported by the introduction of sugar-free cereal bars. The new launch has also opened tremendous opportunity targeting the diabetic population worldwide.

Some of the key players in the industry include American companies like Kelloggs, General Mills and Atkins Nutritionals. Asian companies like Kashi, Naturell India and Omori India Pvt. Ltd. also hold a huge market share.

Report Contents:

> Market segments
> Market Drivers, Restraints and Opportunities
> Market Size & Forecast 2016 to 2022
> Supply & Demand Value Chain
> Market - Current Trends
> Competition & Major Companies
> Technology and R&D Status
> Porters Five Force Analysis
> Strategic and Critical Success Factor Analysis of Key Players

Regional Analysis:

> North America

>> US and Canada


> Latin America

>> Mexico, Brazil, Argentina and Rest of Latin America


> Western Europe

>> EU5 (Germany, France, Italy, Spain, U.K.)
>> Nordic Countries (Denmark, Finland, Norway, and Sweden)
>> Benelux (Belgium, The Netherlands, and Luxembourg)
>> Rest of Western Europe


> Eastern Europe

>> Russia
>> Poland
>> Rest of Eastern Europe


> Asia Pacific

>> China
>> India
>> Japan
>> Australia and New Zealand
>> Rest of Asia Pacific


> Middle East and Africa

>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
>> South Africa
>> North Africa
>> Rest of Middle East and Africa



This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.

Report Highlights:

> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
> Consumer and Pricing Analysis
> Market dynamics of the industry
> Market Segmentation
> Estimated Market Sizing in terms of volume and value
> Recent trends in Market and impact
> Research Status and Technology Overview
> Extensive Industry Structure Coverage

Publisher Name : Market Litmus

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