customer service software
0

UK Pet Insurance: Distribution & Marketing 2018

  • Published Date: 19 Feb 2019
  • Number of Pages: 40
  • Category: Finance and Banking
  • Country: United Kingdom
UK Pet Insurance: Distribution & Marketing 2018

Summary

"UK Pet Insurance: Distribution & Marketing 2018", report explores pet insurance purchasing behavior, and how consumer preferences are changing over time. It discovers what is most influential to customers when purchasing a policy and also reveals the most popular providers in the market. New trends and innovations are highlighted, as well as the key factors that will influence the market over the next few years.

Purchasing preferences moved back towards price comparison sites and brokers in 2018, after a strong shift towards the direct channel in 2017. The direct channel still leads the way by over 20 percentage points (pp) for both cats and dogs, but it has seen reductions of over 5pp in both products. Unsurprisingly, consumers continue to move towards online purchases, with smartphones and tablets becoming a serious option for buying insurance. Every non-digital method saw declines in their share for cats and dogs as a result. Petplan remains dominant despite suffering a slight decline in its share of respondent selection.

Scope

- Direct to insurer remains the most popular channel of distribution for pet insurance, despite a decline in share.
- Online via desktop PCs remains the preferred method of arranging pet cover, with all offline methods declining.
- Switching levels remain low among pet insurance customers, but a considerable number of new entrants continue to enter the market.

Reasons to buy

- Understand consumer purchasing decisions and how these will influence the market over the next few years.
- Improve customer engagement by recognizing what is most important to them and how to adapt products and services to satisfy their needs.
- Discover which providers lead the way in the pet space and how providers are changing the market through new innovations.
- Adapt your distribution strategy to ensure it still meets customer purchasing behaviors.
- Understand advertising strategies and discover which insurers are investing the most into them.
Publisher Name : GlobalData

Executive Summary
The Purchasing Journey
Provider Engagement
Channel View
Marketing
Future Market
Appendix

List Of Tables



List Of Figures



UK Travel Insurance: Distribution & Marketing 2018 UK Travel Insurance: Distribution & Marketing 2018 , report examines consumer purchasing behavior and how consumer preferences are changing over time. It explores what is

View Report

UK Mortgage Market 2018: Forecasts and Future Opportunities The mortgage market has recovered well since the financial crisis, often producing double-digit growth each year. However, rising economic uncertainties will dampen the

View Report

Payments Landscape in Ukraine: Opportunities and Risks to 2022 GlobalDatas Payments Landscape in Ukraine: Opportunities and Risks to 2022 , report provides detailed analysis of market trends in the Ukrainian cards and

View Report
There is no reviews available for this report

Select License Type

Delivery Details

Delivery Details : Electronic files (PDF) of market research reports will dispatched within 12 to 24 hours. (Mon-Fri IST)

Customized Report

If a particular report is not as per your requirement you can ‎choose "Customized Report". To visit click on -

Custom Research Reports