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The Baby Food Sector in Tunisia, 2018

  • Published Date: 17 Dec 2018
  • Number of Pages: 106
  • Category: Consumer Goods
  • Country: Tunisia
The Baby Food Sector in Tunisia, 2018

Summary

"The Baby Food Sector in Tunisia, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Tunisian market.

Compared with many other Middle Eastern markets, Tunisia has had a stable and diversified economy and relatively high average levels of household income, although the economy has struggled over the last two or three years. Cultural factors of Tunisia do not encourage the purchase of commercial baby food. Mothers who do not work outside the home have the time to prepare baby foods at home and the convenience of commercially prepared baby foods therefore has little attraction. A large number of households continue to buy food from small grocers and markets, rather than from supermarkets, which in most countries are a major driver of baby food sales. Over the years, several companies have withdrawn from the sector, a reflection of the international perception of the small size and limited immediate growth potential of the Tunisian market, although smaller companies have in some cases been able to make a large impact.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

Scope

- Despite the governments promotion of breastfeeding, only a relatively small number of mothers exclusively breastfeed their babies. The majority instead combine breast milk with infant formula or other types of milk or food.
- First-stage milks have been overtaken by second-/third-stage milks. Consumption of second-/third-stage milks has grown ahead of the average in the market in recent years.
- Commercial baby cereals also face strong competition from home-made alternatives, which are popular with a large proportion of mothers.
- The majority of cereals were sold in boxes, but since 2016 cans have been introduced by Cerelac.
- The three main brand ranges of baby meals are Materna, Danones Bldina and Hipp, all market savory, as well as sweet, products.
- Tunisian exports of milks and cereals are now negligible, following Nestls switch of production to its Moroccan subsidiary.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Publisher Name : GlobalData

Introduction
Executive Summary
Definitions
Background to the Market
Birth
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Regulations
Overview
Overview
Manufacturers Shares
Category Analysis
Baby Milks
Baby Cereals & Dry Meals
Meals
Other Baby Foods
Production and trade
Production
Imports
Exports
Company profiles
Stial Dlice Danone
Nestl Tunisia SA
Pharmalys Tunisie
Sodilac
Materna
Distribution
Baby Food Retailing
Economic Background
Key Macroeconomic Forecasts
Prospects and Forecasts
Birth & Population Projections
Forecast Overview
Consumer Attitude
Appendix
Additional Data Tables
Summary Methodology
About GlobalData

List Of Tables


Table 1: Birth & Population Trends, 2007-2017
Table 2: Live Births by Region, 2011 & 2015
Table 3: Trends in Poverty, 2000-2015
Table 4: Births by Age of Mother, 2006-2015
Table 5: Number of Women of Childbearing Age by Age Group, 2009 & 2017
Table 6: Trends in the Number of Working Women, 2011-2017
Table 7: Summary of Breastfeeding Survey Data, 1988-2011/12
Table 8: Breastfeeding by Age of Baby & Socio-Economic Factors, 2011/12
Table 9: Babies Being Bottle-Fed, by Socio-Demographic Factors, 2011/12
Table 10: Average Duration of Breastfeeding, 1988-2011/12
Table 11: Average Duration of Breastfeeding by Socio-Economic Factors, 2011/12
Table 12: Sector Size, 2017, & Growth Rates, 2011-2017
Table 13: Baby Food: Manufacturer Shares, Value & Volume, %, 2011-2017
Table 14: Baby Food: Manufacturer Shares by Category, %, 2017
Table 15: Baby Milks: Category Size, 2017
Table 16: Baby Milks: Category Growth, % 2011-2017
Table 17: Baby Milks: Brand Price Positioning Analysis, 2018
Table 18: Baby Milks: Manufacturer Shares, % Value & Volume , 2011-2017
Table 19: Baby Cereals: Category Size, 2017
Table 20: Baby Cereals: Category Growth, % 2011-2017
Table 21: Baby Cereals: Facings by Pack Type, 2018
Table 22: Baby Cereals: Facings by Pack Size, 2018
Table 23: Baby Cereals: Brand Price Positioning Analysis, 2017
Table 24: Baby Cereals & Dry Meals: Manufacturer Shares, 2011-2017
Table 25: Baby Meals: Category Size, 2017
Table 26: Baby Meals: Category Growth, % 2011-2017
Table 27: Baby Meals: Facings by Pack Size, 2018
Table 28: Baby Meals: Facings by Pack Type, 2017
Table 29: Baby Meals: Manufacturer Shares, Value & Volume, %, 2011-2017
Table 30: Baby Food: Sales by Outlet Type, % Volume, 2011-2017
Table 31: Baby Food: Sales by Type of Food & Outlet Type, % Volume, 2017
Table 32: Key Macro-Economic Indicators, 2011-2018
Table 33: Key Macroeconomic Forecasts, 2017-2023
Table 34: Birth & Population Projections, 2011-2023
Table 35: Baby Population, Number of Babies 000, 2007-2023
Table 36: Baby Food: Market Value, Current Prices, 2011-2017
Table 37: Baby Food: Market Value, Constant Prices, 2011-2017
Table 38: Baby Food: Market Value, US$ `000, 2011-2017
Table 39: Baby Food: Market Volume, Tons, 2011-2017
Table 40: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
Table 41: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017
Table 42: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017
Table 43: Baby Food: Per Capita Consumption, Grams, 2011-2017
Table 44: Baby Milks: Category Trends, 2011-2017
Table 45: Baby Milks: Category Segmentation, Value & Volume, 2011-2017
Table 46: Baby Milks - Powder: Brand Price Analysis, 2017
Table 47: Baby Cereals & Dry Meals: Category Trends, 2011-2017
Table 48: Baby Meals: Category Trends, 2011-2017
Table 49: Other Baby Food: Category Trends, 2011-2017
Table 50: Baby Milks & Cereals: Trends in Imports, 2011-2016
Table 51: Imports of Milks & Cereals by Country of Origin, 2014-2016
Table 52: Imports of Baby Milks & Cereals by Country of Origin, 2014-2016
Table 53: Other Baby Food : Trends in Imports, 2011-2016
Table 54: Baby Milks & Cereals: Trends in Exports, 2011-2016
Table 55: Exports of Baby Milks & Cereals by Country of Destination, 2014-2016
Table 56: Baby Food: Market Value Forecasts, Current Prices, 2017-2023
Table 57: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023
Table 58: Baby Food: Market Value Forecasts, US$ `000, 2017-2023
Table 59: Baby Food: Market Volume Forecasts, Tons, 2017-2023
Table 60: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023
Table 61: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023
Table 62: Baby Food: Per Capita Expenditure, US$, 2017-2023
Table 63: Baby Food: Per Capita Consumption, Grams, 2017-2023
Table 64: Facings Allocation by Product Type

List Of Figures


Figure 1: Baby Food: Sector Size, 2011-2017
Figure 2: Baby Food: Per Capita, 2011-2017
Figure 3: Baby Food: Sector Segmentation, 2017
Figure 4: Baby Food: Manufacturer Shares, Value, 2017
Figure 5: Food: Manufacturer Shares, Volume %, 2017
Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017
Figure 7: Baby Milks: Category Trends, 2011-2017
Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017
Figure 10: Baby Milks: Segmentation, Value and Volume, 2011-2017
Figure 11: Baby Cereals & Dry Meals: Category Trends, 2011-2017
Figure 12: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017
Figure 13: Baby Meals: Category Trends, 2011-2017
Figure 14: Baby Meals: Per Capita Expenditure & Consumption, 2011-2017
Figure 15: Baby Food: Sector Size, 2017-2023
Figure 16: Baby Food: Per Capita, 2017-2023
Figure 17: Baby Food: Sector Segmentation, 2023

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