Global Custom Market Research Reports Provider Company


Success Case Study: Westons Wyld Wood Organic Cider - Targeting Millennial and Generation X values and needs

  • Published Date: 27 Mar 2018
  • Number of Pages: 19
  • Category: Consumer Goods
  • Country: United Kingdom
Success Case Study: Westons Wyld Wood Organic Cider - Targeting Millennial and Generation X values and needs


Westons Wyld Wood Organic Cider is the leading organic cider in the UK, produced by a company with strong, credible roots in organic farming. A rebranding of the product in 2017 has highlighted the benefits to be had from demographic targeting, specifically the organic preferences of younger adults.

Organic products offer an attractive proposition for consumers increasingly concerned with ensuring a greater intake of certified natural products and embracing associated ethical and sustainable practices. This is a growing trend in alcohol too, with organic claims expanding beyond wine into other categories.


- "Organic" is part of a web of interconnected associations and qualities that consumers see as positive product attributes. Highlighting organic qualities prominently has become a common means of inferring superiority.
- Organic cultivation and natural ingredients, combined with local/artisanal production and a rise in connoisseurship around craft products, help a product to break out and access more potential premiumization opportunities.
- Millennials and Generation X consumers have been important in fueling the rise of craft alcohol as well as organic products in general. Their values and lifestyles align well with the ideas that organic products represent.
- Organic premiums can be reinforced with recognized third-party validation. Wyld Wood benefits from its connection to the UKs Soil Association: organic accreditation offers added credibility and quality assurance to products, making its provenance claims more real.

Reasons to buy

- Use GlobalDatas selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success.
- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
Publisher Name : GlobalData

About Successes & Failures Case Studies
Summary: Westons Wyld Wood organic cider

List Of Tables

List Of Figures

Success Case Study: Happy Skin Cosmetics - How a local make-up brand succeeded with skin-friendly ingredients Many Filipino women avoid applying make-up, fearing the adverse effects of chemicals on their skin.

View Report

Success Case Study: Este Lauder - Reinventing Este Lauders brand image to appeal to young female consumers In China, Este Lauder successfully revamped its image from a luxury brand targeting older

View Report

Success Case Study: Saathi Pads - Disrupting the feminine hygiene sector with an eco-friendly, natural, and safe alternative Saathi, a social enterprise, designed a natural, sustainable, and safe alternative to sanitary

View Report
There is no reviews available for this report

Select License Type

Delivery Details

Delivery Details : Electronic files (PDF) of market research reports will dispatched within 12 to 24 hours. (Mon-Fri IST)

Customized Report

If a particular report is not as per your requirement you can ‎choose "Customized Report". To visit click on -

Custom Research Reports