The consumer has always been the king, and currently that king is powered by a set of smart solutions that make sure of a smarter, faster, and safer shopping experience. The proliferation of smartphone-based shopping, the revolutionary impact of the Internet of Things, and the growing trend of in-store mobile app marketing have collaborated to foster consumer goods research and the culture of smart retail.
The consumer goods industry analysis emphasizes on significantly driving businessrevenue and customer loyalty, by involving consumers during thepre-shopping, shopping, and post-shopping phases. Numerous new stores are being created around displaying the experience of near reality, providing the concept of “experiencing retail” new meaning. The wonders of augmented reality are also taking over the retail landscape, offering customers the best mobile, internet, and brick-and-mortar shopping.
With its suite of real-time information gathering, quantitative and qualitative research, and smart retail analytics, JSB Market Research permits businesses to connect with clients and improve their omnichannel experience. JSB’s services provideconsumer goods reports that permit organizations to acquire deeper insight into buyer’s behavior and include these concepts in the company’s product collectionand marketing mix.Read More..