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Country Profile: Meat in Germany

  • Published Date: 06 Feb 2019
  • Number of Pages: 129
  • Category: Consumer Goods
  • Country: Germany
Country Profile: Meat in Germany

Summary

The German meat sector is led by the chilled raw packaged meat - whole cuts category, while cooked meats - packaged is forecast to register the fastest growth in value terms during 2018-2023. Hypermarkets & supermarkets is the leading channel for distribution of meat products in the country. Rigid plastics is the most commonly used pack material, followed by flexible packaging and rigid metal. Phw-gruppe lohmann & co. Ag, Coop and Iglo foods group ltd are the leading players in the German meat sector.

The report Country Profile: Meat in Germany provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

Key Highlights


- The per capita consumption of meat was lower in Germany compared to the regional level in 2018
- Per capita consumption of fresh meat (counter) is the highest compared to other meat categories in Germany
- Hypermarkets & supermarkets is the leading distribution channel in the German meat sector
- Wiesenhof is the leading brand in both value and volume terms in the German meat sector
- Rigid plastics is the most commonly used pack material in the German meat sector

Scope

The Country Profile report on the meat sector in Germany provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

- Sector data: Overall industry value and volume data with growth analysis for 2013-2023.
- Category coverage: Value and growth analysis for ambient meat, chilled raw packaged meat - processed, chilled raw packaged meat - whole cuts, cooked meats - counter, cooked meats - packaged, fresh meat (counter), and frozen meat with inputs on individual segment share within each category and the change in their market share forecast for 2018-2023.
- Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries and warehouse clubs, convenience stores, food & drinks specialists, e-retailers, hypermarkets & supermarkets, and other general retailers.
- Leading players: Market share of brands and private labels in both value and volume terms in 2018.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, rigid metal, paper & board and others; pack type data for: can, film, bottle, tray, tub, bag/sachet, stand up pouch and carton - folding.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Publisher Name : GlobalData

Report scope
Executive summary
Germany in the global and regional context
Germany in the global and Western European meat sector
Germany compared to other leading countries in the Western Europe
Per capita consumption and expenditure - Germany compared to the Western Europe and global levels
Sector analysis - meat
Country snapshot - meat sector in Germany
Value and volume analysis - meat sector in Germany
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: ambient meat
Category analysis: chilled raw packaged meat - processed
Segment analysis (in value terms): chilled raw packaged meat - processed
Segment analysis (in volume terms): chilled raw packaged meat - processed
Category analysis: chilled raw packaged meat - whole cuts
Segment analysis (in value terms): chilled raw packaged meat - whole cuts
Segment analysis (in volume terms): chilled raw packaged meat - whole cuts
Category analysis: cooked meats - counter
Category analysis: cooked meats - packaged
Segment analysis (in value terms): cooked meats - packaged
Segment analysis (in volume terms): cooked meats - packaged
Category analysis: fresh meat (counter)
Segment analysis (in value terms): fresh meat (counter)
Segment analysis (in volume terms): fresh meat (counter)
Category analysis: frozen meat
Segment analysis (in value terms): frozen meat
Segment analysis (in volume terms): frozen meat
Distribution analysis
Distribution channel share analysis: meat
Distribution channel share analysis by category
Competitive landscape
Brand share analysis by sector
Brand share analysis by category
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Health & wellness
Health & wellness trend analysis
Health & wellness market analysis by product attribute
Health & wellness market analysis by consumer benefit
Category comparison - with health & wellness claims and without health & wellness claims
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
GlobalData country risk index (GCRI)
Methodology
Definitions
Appendix

List Of Tables


Country snapshot - leading value categories and fastest growing segments
Cross category comparison - by value (2013-2023)
Cross category comparison - by volume (2013-2023)
Per capita consumption (by category), Germany compared to Western Europe and global levels (in kg), 2018
Chilled raw packaged meat - processed - value analysis by segment, 2013-2023
Chilled raw packaged meat - processed - volume analysis by segment, 2013-2023
Chilled raw packaged meat - whole cuts - value analysis by segment, 2013-2023
Chilled raw packaged meat - whole cuts - volume analysis by segment, 2013-2023
Cooked meats - packaged - value analysis by segment, 2013-2023
Cooked meats - packaged - volume analysis by segment, 2013-2023
Fresh meat (counter) - value analysis by segment, 2013-2023
Fresh meat (counter) - volume analysis by segment, 2013-2023
Frozen meat - value analysis by segment, 2013-2023
Frozen meat - volume analysis by segment, 2013-2023
Change in distribution share, 2013-2018
Category comparison - with health & wellness and without health & wellness claims, 2013-2023
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in kg), 2013-2023
Per capita expenditure, 2013-2023
Meat sales distribution in Germany - by category, 2018
Brand share (in value and volume terms) in the meat sector, 2018
Brand share (in value and volume terms) in the meat sector by category, 2018
Key health & wellness product attributes driving sales in Germany, 2013-2023
Key health & wellness consumer benefits driving sales in Germany, 2013-2023
Pack material (in million pack units), 2013-2023
Pack materials by category (in million pack units), 2018
Pack type (in million pack units), 2013-2023
Pack types by category (in million pack units), 2018
Closure type (in million pack units), 2013-2023
Closure types by category (in million pack units), 2018
Primary outer type (in million pack units), 2013-2023
Primary outer types by category (in million pack units), 2018
Real GDP and annual growth (%), 2015-2023
Nominal GDP and annual growth (%), 2015-2023
Consumer price inflation (%), 2015-2023
Employed people and unemployment rate (%), 2015-2023
Nominal household final consumption expenditure and annual growth (%), 2015-2023
Population and annual growth (%), 2015-2023
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2013-2023
Value/volume change at segment level

List Of Figures


Value and volume share of Germany in the global and Western European meat sector, 2018-2023
Germany compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Germany, Western Europe, and global, 2013-2023
PCE comparison - Germany, Western Europe, and global, 2013-2023
Market size and growth analysis by value and volume, meat sector, 2013-2023
Cross category comparison - by value growth rate (2013-2023)
Change in category share (in value terms), 2018-2023
Cross category comparison - by volume growth rate (2013-2023)
Change in category share (in volume terms), 2018-2023
Market size and growth analysis by value and volume, ambient meat category, 2013-2023
Market size and growth analysis by value and volume, chilled raw packaged meat - processed category, 2013-2023
Market size and growth analysis by value and volume, chilled raw packaged meat - whole cuts category, 2013-2023
Market size and growth analysis by value and volume, cooked meats - counter category, 2013-2023
Market size and growth analysis by value and volume, cooked meats - packaged category, 2013-2023
Market size and growth analysis by value and volume, fresh meat (counter) category, 2013-2023
Market size and growth analysis by value and volume, frozen meat category, 2013-2023
Share of key distribution channels (in value terms) - meat, 2018
Key distribution channel share by category (in value terms), 2018
Leading brands (in value and volume terms) in the meat sector, 2018
Leading brands (in value and volume terms) by category in the meat sector, 2018
Private label penetration by category (in value terms), 2018
Growth analysis, private label and brands, 2013-2018
Category-wise consolidation/fragmentation (in value terms) - meat, 2018
Value of health & wellness claims by category, 2018-2023
Contribution of health & wellness by product attributes, 2018-2023
Contribution of health & wellness by consumer benefits, 2018-2023
Key pack materials in the German meat sector, percentage share of pack units, 2018
Annual growth rate by key pack material, 2013-2023
Use of pack material by category (in pack units), 2018
Key pack types in the German meat sector, percentage share of pack units, 2018
Annual growth rate by key pack type, 2013-2023
Use of pack type by category (in pack units), 2018
Key closure types in the German meat sector, percentage share of pack units, 2018
Annual growth rate by key closure type, 2013-2023
Use of closure type by category (in pack units), 2018
Key primary outer types in the German meat sector, percentage share of pack units, 2018
Annual growth rate by key primary outer type, 2013-2023
Use of primary outer type by category (in pack units), 2018
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%)
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Five lowest risk nations in GCRI Q4 2018
Five highest risk nations in GCRI Q4 2018
Country risk analysis - Germany compared to Western Europe and the world

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