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Sonic Corp.: Franchise Profile

  • Published Date: 16 May 2019
  • Number of Pages: 13
  • Category: Company Profile
  • Country: Global
Summary

Sonic Corp. was started as a drive-in by Troy Smith, a World War II veteran, and Charlie Pappe, a local entrepreneur with an outgoing personality, in the state of Oklahoma. In 1953, the first drive-in place they had was a hamburger, hot dog and root beer stand called the Top Hat in Shawnee, Oklahoma. The first Sonic franchise started in 1959, when it opened multiple stores in Kansas, Texas and Arkansas. By 1978, Sonic Corp. had successfully established its business in 1,000 locations, and with the same rapid rate of advancement, the company became public in 1991. Today, Sonic Corp. serves 3 million customers per day and has 3,614 restaurants across the U.S. In December 2018, Inspire Brand Inc.
acquired Sonic Corp., and now Sonic privately operates in the market as a subsidiary of Inspire Brand.
Publisher Name : BCC Research

Chapter 1 Sonic Corp.
Overview
Food Menu
Recent Changes in the Menu
Recent Developments
Recent Challenges
Business Strategy
Core Strategies
Drive-in Model
BLADE (Breakfast, Lunch, Afternoon, Dinner and Evening)
Technology Adoption
Advertising Campaign
Franchise Presence Across States
Financial Analysis
Annual Revenue, 2014-2018
Growth Forecast: Revenue and Number of Restaurants
Sales by Company-Owned vs. Franchise-Owned
Analysis of Average Gross Sales by Store
Analysis of Investment Required for a Sonic Franchise
Key People
Key Takeaways
Analysts Credentials

List Of Tables


Table 1 : Detailed List of Sonic Corp.Food Items
Table 2 : Sonic Corp. Franchise Models
Table 3 : State-wise Number of Sonic Corp. in U.S., 2018
Table 4 : Growth in the Number of Restaurants for Sonic Corp. 2018-2024
Table 5 : Approximate Franchise Expenditure for Traditional Drive-In
Table 6 : Approximate Franchise Expenditure for Non-Traditional Drive-In

List Of Figures


Figure 1 : Share of Expenditure by Sonic Corp., by Advertisement Channel
Figure 2 : Number of Drive-Ins Across Regions in U.S., 2018
Figure 3 : Share of Drive-Ins Across Regions in U.S., 2018 (%)
Figure 4 : Sonic Corp. Annual Revenue, 2014-2018
Figure 5 : Revenue Forecast for Sonic Corp., 2018-2024
Figure 6 : Sales by Company-Owned vs. Franchise-Owned, 2014-2018
Figure 7 : Average Gross Sales by Store, by Region For the 12-Month Period Ending August 31, 2018
Figure 8 : Average Gross Sales, by Store Type, 2014-2018
Figure 9 : Number of Sonic Corp. that Attained or Surpassed the Average Gross Sales

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