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Global Bleaching Agent Market

  • Published Date: 14 Nov 2018
  • Number of Pages: 206
  • Category: Chemicals
  • Country: Global
Bleaching agents are the compounds which are used for whitening or making anything colorless, blanching, etc. through chemical reaction in textile industry. The bleaching agents undergo chemical reactions like oxidative or reductive processes which lead to the degradation of color and hence result is colorless substances.They also act as disinfectants and hence are used for various purposes like cleaning, wastewater treatment, washing, personal care products, health care, etc. There are two types of bleaching agents - oxygen-based and chlorine-based. The chlorine-based bleaching agents leave harmful residues and also have adverse effects on the environment. Hence the Total Chlorine Free (TCF) and Elemental Chlorine Free (ECF) bleaching processes are introduced as an alternative. Hydrogen peroxide is also a bleaching agent which is used very commonly in the health care industry. The bleaching agents are also used in teeth brightening products and in oxidative hair dying.


The end-users of beaching agents are various industries like pulp and paper, textiles, electrical and electronics, healthcare, homecare and construction.Bleaching agents are also widely used in household applications.
The bleaching reaction which takes place usually involves oxidative or reductive processes that degrade color system leading to whitening.

Market Dynamics

The market growth is driven majorly by the increased adoption of bleaching agents by textile industries. In addition to this, the other sectors like healthcare, homecare and water treatment are also expected to drive the growth of this market. The rise in chemical and pulp and paper industries in the APEJ region and its large population also have a significant impact on the growth.
The market growth might get impacted because of the government regulations concerning the side effects of bleaching agents on health and environment. Thus, the concept of chlorine free bleaching agents is gaining popularity across various industries. Hydrogen peroxides are oxidizing agents which are not harmful for environment and hence are widely used as bleaching agents across industries. The presence of various key players in the market and investments in innovation is also expected to contribute to the growth of this market in the forecasted period.

Market Segmentation

The Bleaching Agent market is segmented on the basis of product type, application and region.
On the basis of product type, the market is segmented into peroxide based and chlorine based.
On the basis of application, it is segmented into pulp and paper, textiles, electrical and electronics, healthcare, homecare, construction, and others.
Region-wise, the market is segmented across Japan, Asia-Pacific excluding Japan, North America, South America, Europe, Middle East andAfrica.

Regional/Geographic Analysis

Of the regions Japan, Asia-Pacific excluding Japan,North America, South America, Europe, Middle East andAfrica, the APEJ region is expected to dominate the global bleaching agent market. This is because of the increasing use of hydrogen peroxide as a bleaching agent in the APEJ region. Also, the increasing use of bleaching agents in textile and pulp industries in the APEJ countries has resulted in increased volume consumption of the bleaching agents. Europe andNorth America are expected to undergo steady growth as various regulations have been introduced in these regions on the use of bleaching agent in manufacturing of various products.


The global bleaching agent market has a lot of potential for future opportunities due to the presence of large number of key players.As the bleaching agents are widely used for household purposes, the manufacturers are turning to innovation to find ways in chemical bleaching to produce better eco-friendly product which causes less pollution. Also, new opportunities might arise owning to the use of alternative products like KydiaCalycinaFibre extracts instead of hydrogen peroxide as a whitening bleaching agent.

Key Players

Some of the major players in the Bleaching Agent Market include Hawkins, Inc., Aditya Birla Chemicals, Ashland, Christeyns, Arkema, Unilever, The Procter & Gamble Company, Novozymes,The Clorox Company, S.C.Johnson& Son, Spartan Chemical Company, Evonik, Colgate-Palmolive Company, DuPont, Shandong HuataiInterox Chemical, Merck, Dow Chemicals, Clariant, BASF, and AkzoNobel.

Report Contents:

> Market segments
> Market Drivers, Restraints and Opportunities
> Market Size & Forecast 2016 to 2022
> Supply & Demand Value Chain
> Market - Current Trends
> Competition & Major Companies
> Technology and R&D Status
> Porters Five Force Analysis
> Strategic and Critical Success Factor Analysis of Key Players

Regional Analysis:

> North America

>> US and Canada

> Latin America

>> Mexico, Brazil, Argentina and Rest of Latin America

> Western Europe

>> EU5 (Germany, France, Italy, Spain, U.K.)
>> Nordic Countries (Denmark, Finland, Norway, and Sweden)
>> Benelux (Belgium, The Netherlands, and Luxembourg)
>> Rest of Western Europe

> Eastern Europe

>> Russia
>> Poland
>> Rest of Eastern Europe

> Asia Pacific

>> China
>> India
>> Japan
>> Australia and New Zealand
>> Rest of Asia Pacific

> Middle East and Africa

>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
>> South Africa
>> North Africa
>> Rest of Middle East and Africa

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.

Report Highlights:

> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
> Consumer and Pricing Analysis
> Market dynamics of the industry
> Market Segmentation
> Estimated Market Sizing in terms of volume and value
> Recent trends in Market and impact
> Research Status and Technology Overview
> Extensive Industry Structure Coverage

Publisher Name : Market Litmus

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