AI-powered government services

The AI-Track of Indian railways is moving the govt ahead.

Indian Railways welcomes Artificial intelligence through AI integration in the rail-track schedule. Government sector envisions AI-powered government services sooner than later.

A recent update on the railway suggested how Indian railways plan to finally bring technology to play the needful time-game. Now, Artificial intelligence (AI) shall be able to become an instrument in determining the condition of rail tracks.

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Ai in Cannabis Industry.

Is the big leap here yet? Genetic libraries and AI speaks for the cannabis industry.

The basics of cannabis are fairly simple. A couple of genetic libraries in Canada are conducting advanced research while there are also a few startups coming up with AI integration in the industry. The next big thing for the cannabis industry is here.  

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What’s the Crude Oil Picture.

India to save up for crisis: What’s the Crude Oil Picture ?

The US urges all nations to stop Iranian oil imports by November 4. Failure warns economic sanctions. India gears up to face the storms with saved reservoirs.

The US hits Iran with sanctions, India may become a good Samaritan with a rupee-rial mechanism. The move is valiant but it will possibly turn out to be a savior at the time.

Refiners buy Iranian oil in euros on a 2-month credit basis. The rest funds come from SBI and Germany-based Europäisch-Iranische Handelsbank. Though the Indian government has not urged to cut Iranian oil, RIL and Nayara are some of the private players have begun the lessening the Iranian imports.

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Microfluidics. The unheard term projects better exposure

Microfluidics is still a term unknown to many! It doesn’t belong to one particular area but the term comes into view when chemistry and technology intersect. George M Whitesides, one of the major contributors in the Microfluidics area rightly explains how it is referred to the flow with a channel dimension less than 1,000 µm as microfluidics and how the term is a lot more than that.

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3D printing advancement

Audi updates its designing process: 3D printing making it faster

Your favorite Audi just got faster…… this time, in its production process

The development process of vehicle design development has got significantly speedy at Audi, Pre-Series Center in Ingolstadt with the latest advancement in the 3D printing technology and its skillful application in the process of automotive production. The technology has enabled to 3D print various transparent and exact colored tail light covers and other vehicle production parts.
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The difference between machine learning and Artificial intelligence

Machine learning and Artificial Intelligence are some fancy words in the industry of technology, speaking of which, are playing a key role in the growth of tech-driven industries (almost all). Because of this, every industry entrant today strives to incorporate AI and machine learning in their business in some way expecting immediate and higher tangible returns. Many of them might not even understand the difference between the two or how it works.
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Neuromarketing : Think about it, it’s genius.

Neuromarketing is emerging as the key tool in the marketing industry. The idea is to let your brain reveal hidden and profitable truths for a marketer. See how market-giants are demonstrating it in their marketing strategies!

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This entry was posted in Market Research and tagged consumer decision making, CONSUMER NEUROSCIENCE, Neuromarketing, Neuromarketing Campaign., Neuromarketing companies, NeuroScience, What’s neuromarketing on by .
Solar projects in india

Uplifting Solar Sector: What’s the Practical Picture?

India can be called the solar hub with major parts of India being suitable for peak solar radiation. PM Modi’s solar power target and installed solar energy project investments boost the potential capacity of renewable energy power plants capturing highest returns. India already has an enormous consumer stand which is the third largest in the world.

Investment: generate 100 GW of solar power by 2022

PM Narendra Modi sets a target of 100 Gigawatts (GW) renewable power from solar energy projects by 2022. This is going to be a major part of his renewable energy project.

India will be contributing $27 million to the International Solar Alliance which is going to be a project of 5 years of recurring investment until 2021.

Solar Corporation of India (SECI) and Indian Renewable Energy Development Agency ( IREADA) have individually contributed $ 1 million to create the ISA corpus fund.

While Softbank also has collaborated with Chinese company GCL System integration technology venturing $930 million worth solar power project in India last month, the Japanese company also jumps in a solar investment worth $20 million in Bharti Enterprises for solar power plants in India.

Current Projects:

Speaking of the projects until now, a report reveals India installed solar power capacity project of 16.68 gigawatts. Three years down the line, the center expects 113 GW renewable energy obtained from the installed solar power plants.

Green incentivization policy of Indian government has generated a standardized module for the demand and supply of solar energy. Some of the researchers have advocated the positive approach of government for the renewable energy sector of the country. However, research groups have admittedly raised concerns about high expectations and a bigger target in a short span of time.

Solar energy in India has geared up for a bigger transformation and there isn’t a doubt in the fact. That being stated, despite all the finance invested in the projects, the execution, direction and the achieving the expected results can be a tough row to hoe.

Having learned the changing energy landscape of India, researchers in the field have raised concerns pertaining to the price offered in the solar auctions, stating the lack of sustainability.

In order to meet the exceptional goals of the solar energy sector, the government would require strong and excellent framing of policies with active participation.

Recent studies have suggested that the solar investment in India needs to be raised to $125 billion funds if the country expects its determined solar plan to get executed properly. As per 2015 statements by government officials, the country shall meet its targets if the country manages to push up funds to $100 billion by 2022.

Talking of widespread usage of solar grid energy, around a quarter of India’s population still lacks access to electricity. Resolving all such conundrums would require $250 billion to achieve the goal. This can only be achieved if a major part of the funds comes from private sector.

Future aspects:

Although total potential energy output cannot be precisely projected in quantitative terms, the average capacity utilization factor for solar PV is approximately 20% mark. Notwithstanding, the sector surely growth in leaps and bounds signaling greater opportunities.

If the solar power plants and projects in India happen to interest the commercial and multinational investment institutes, the significant funds received from these sections would assuredly help drive growth and achieve predetermined targets.

This entry was posted in Market Research and tagged budget India, Solar energy in India, solar energy project investments, solar power plants and projects in India, solar project market research, Solar projects in india on by .
GDPR in marketing

What do you need to know about GDPR. How will it affect your digital presence?

GDPR to be implemented from 25th May which is nearer than it appears for companies. The impact is going to be enormous! Are companies ready for it?

The term GDPR has become even more familiar to customers with Google sending emails about its updated privacy policy. However, there remains a number of people who are still unaware of the ins and outs of the newly updated legislation.

What is GDPR?

General Data Privacy Regulation allows people residing in Europe Economic to have a control over the data shared and used in the area of digital marketing of all business verticals. Though the list of added rules and regulation in the GDPR is pretty long, here’s a brief version of crucial rule-frame which a marketer shouldn’t miss at any point in time.

Breaking it down:

GDPR will ensure more transparency in the operations of companies and how they collect and use the customers’ data. Also, the new regulations also allow customers to control and monitor the data used. At any given point in time, EU residents are given liberty to access stop sharing the data with companies.

Encourage ( or rather oblige ) companies to keep transparency in the marketing operations with respect to_

  • Data collected from the consumer
  • Data used from the data collected
  • Access to the data shared to its customers.
  • Consent from the customers for collecting and using the data

The date of regulation implementation is already nearer than it seems for marketers. In recent surveys conducted, companies were asked their opinions on GDPR and it was found that the majority of the companies are not ready for the change. Companies were given 2 years to get compliant with the change but there are a lot of undertakings who are relied on marketing based on data extracted from digital presence. The new rules are making it even more difficult for such tech giants.

The impact of GDPR

Many companies which run their businesses with data collection being their core competence. Facebook and Google are some of such firms which use customers’ data on a large scale to improve the user experience. These companies undoubtedly will have to take the regulation seriously but what about others? More than 40% of businesses in England have not even heard the term GDPR.

What about businesses which are not operating from the UK?

The rules of GDPR are not only applicable in the EEA region but also to the companies who have direct or indirect operational relation with EEA region. Meaning, even if the company has headquarters outside the EEA region but conducts business in Europe, collects data from the said region, promotes themselves in Europe or has personnel working in there, they are bound to follow the rules and regulations listed in GDPR.


Entities who will violate the rules and regulations of GDPR’ provisions, the penalties imposed differ depending on the type of violation. It also depends on the person or undertaking which mishandled personal data or violated any other norms of the regulation. The penalty amount is going to cost a fortune especially for the companies who gain higher revenue but less profit. Violation of major rules could fine up to 20 million Euro or 4% of the global annual revenue (either of two depending on the greater amount)


There are a couple of countries in the UK which are already having regulatory bodies to look after the digital operations companies or have pre-set rules which overlap the regulation mentioned in GDPR. It will be interesting to see how the companies compliant with the new regulations and what will be the overall impact.

Speaking from a customer’s point of view, there will more power in the hands of consumers and convincing them to give consent for the data collection might just get difficult. Of course, there will be many of them who will blindly give consent but other may not. The introduction of GDPR has become the new challenge for businesses while marketing their product and services and expanding their operations on a larger level.

latest electronic market trends

Do New Google Assistant Features Make it Better than Alexa?

Virtual assistants have long been in the trend and the recent news of Google assistant update has led to several.

Google assistant adds new features to ‘your actions’ section. While you ‘Explore’ in Google Assistant, this new ‘your actions’ tab gets displayed below the explore tab and ‘all categories’. Google Assistant helps set your routine based on the frequent actions you do on a regular basis.

This and many more updates have come along to bring entertainment and better user experience to the recently transformed virtual assistant of the tech giant. If you have missed the news, here’s what you need to know:



  • The conversation with google assistant will now be a lot more subtle and humanlike.  

Multiple Actions is one more feature being added to the Google Assistant tasks. You can now assign more than one tasks to Assistant. It will now perform multiple tasks assigned in one sentence. For example, start playing my songs playlist and turn on the TV.

What’s making Google Assistant better than Alexa?


Amazon Echo is a smart speaker which has AI technology being employed to its virtual assistant  Alexa. Google assistant, on the other hand, is also a virtual assistant but incorporated in android phones and iOS.

Device compatibility:

According to reports, Google supports 30+ languages while it claims to be available in more than 80 countries worldwide. Over 500 million devices are installed on more than 5000 home devices used across the globe.

Amazon reports claim over 12000 devices are compatible with Alexa and also available in several luxury vehicles and Mini Vehicles. Although, Google gets a plus side here since it has Android Auto program of Google has shown a great success. Alexa comprehends only English, German and Japanese as of now.

Conversational Qualities:

The new features such as continued conversation have made Google Assistant compete with Alexa which also features the same functionalities. However, Google Assistant again grabs more points since it answers multiple commands given at once which Alexa cannot do at least till now.

Family function:

Along with voice updates and other features, Google assistant also launched “pretty please’’ feature this year. It will help kids to become politer by allowing them to say words like ‘please’ and ‘thank you’.  

The newly launched Echo Dot kids allow users to show child-friendly content. Both Alexa and Google Assistant allow parents to set time limits for their child to use these devices.

The assistant voice:

As said before, Google has launched new 6 voices given to Google Assistant, John Legend’s voice soon to be one of them. Alexa may not have any famous personality voice for its virtual assistant but surely has voice options in different accents.


The interface of Google Assistant will soon to be transformed making it look similar to the one like Google Now. Google Assistant will allow playing content from YouTube which Amazon’s devices are unable to do.

Though we know Amazon Alexa used in used specifically in Amazon smart speaker, it now will also be available on Android smartphones through play store apps. When you download the app and allow your contacts, data, and media to be synced with it, it will start working similar to Google Assistant and Siri giving you weather updates, taking your commands etc.

Both the updates, Google Assistant and Alexa have added more competition to the virtual assistant market. If compared the smooth functioning and relevancy of the actions taken by both the assistants, Google seems to be better. The last year was of Amazon Alexa which impressed but this year’s first half has changed the states and now Alexa has taken a backseat with Google Assistant’s more personalized and humanlike assistance added to its features.

This entry was posted in Market Research and tagged amazon alexa, electronic market research, electronic trends, google assistant, Google Assistant better than Alexa, google assistant vs alexa, Latest speaker trends on by .