cryptocurrency market

How will Libra hold its controversy weight?

Libra manages to get into another controversy within a few weeks of its plan of launch. While the US administration opposes the launch of Libra, how does Facebook plan to get out of it?

The US administration is pretty clear with its views on cryptocurrencies. The US Treasury Secretary Steven Munchin opposed the launch of Libra in the US stating it to be a ‘national security issue’ for the US government. 

He further added that Facebook’s Libra has to convince financial regulators and ensure high privacy standards. 

“Treasury has been very clear to Facebook, bitcoin users, and other providers of digital financial services that they must implement the same anti-money laundering and countering (the) financing of terrorism, known as AML CFT safeguards, as traditional financial institutions,” he stated. 

The statements were expected to come ahead of the US president’s tweet which clearly stated disagreements in the launch of bitcoin and cryptocurrencies. 


cryptocurrency Market

It came when bitcoin was in talks to have an impressive year for its growth. The largest cryptocurrency fell as much as 17% after the president’s tweet was enough to explain how. Facebook will be no exception to the snowball effect of the President’s statement. 

How was Libra planned?

Facebook released a huge document giving details of Libra and Calibra and how the cryptocurrency plan to be. It was a bold bid of Facebook to come up with Libra as the global digital currency promoting financial inclusion the unbanked. Unexpectedly, Libra is said to have built decentralization and addressed better privacy in its functioning.

Facebook plans to make it a long-play as it pulls payments into its online domain. Rather than dominating Libra’s future soon after its launch, Facebook takes it slow and steady for its new brainchild. 

During a recent interview, VP of blockchain at Facebook, David Marcus stated, “If more commerce happens, then more small businesses will sell more on and off-platform, and they’ll want to buy more ads on the platform so it will be good for our ads business.”

Unlike the case in credit cards, Facebook plans to change what’s typical in the transaction world today. It eliminates the idea of transaction fees while buying or selling through digital payments. 

There are around 1.7 billion unbanked people who Facebook sees as potential prospects to turn to Facebook’s digital currency. 

How have Facebook officials reacted to the Libra criticism? 

Marcus, one of the Coinbase Board of Directors Libra will not be launched unless it manages the necessary regulatory approvals and meets their concerns. However, he also said that If the US doesn’t take initiative in the new digital innovations, others may lead the market. 

Libra does not intend to compete with the sovereign currencies. He further added there’s fair transparency and democracy in the decisions of Libra. The customer information will not be shared with Facebook, neither will it be made available for ad advertising. The discussions following the administrative statements by the US officials should make the decision on the proceeding. 

Since Facebook’s never misses a chance to be in the news for its controversial currency, not just the launch of Libra, but the other cryptocurrency market may get a shake. The administrative continuous talks on the crypto world may bring about new regulations on digital currencies. Will Facebook manage to come out of the controversial circle? If yes, Libra should be all set to make the electronic and digital transaction “conventional”

  – Written by Gauri Ludbe 

Business Writer

Interim budget 2019 India

Throwback Thursday: Interim budget 2019 of India

Image Credit:TechGig.com 

India’s interim budget was announced last week and each sector peeks into the policies to see what’s ‘in’ for them. This is a #ThrowbackThursday to India’s Interim budget that fairly focused on the agricultural and rural sector, infrastructure, education, job creation, digital economy among others. 

Agriculture Sector: 

Despite criticism received for inadequate allocation to the agricultural sector, the new government managed to view 2.9 % annual growth rate during 2018-19. The 2019-20 interim budget encouraged women participation in the sector while it puts forward the agri-schemes. The Agri sector Rs 1,30,485 crore and fertilizer subsidy is Rs 79,996 crore for the year 2019-20 through initiatives such as PM-Kisan scheme, Pradhan Mantri Krishi Sinchai Yojana, etc. 

Finance sector: 

High-rated pooled assets of BFCs amounting to a total of one lakh crore during the financial year. Government’s new schemes are expected to boost confidence in the finance industry and help it tide over liquidity issues 

Startups: 

The budget 2019 was in talks for its pro-startups approach. Apart from the government’s TV program dedicated to startups, the governments’ budget talks a lot more than the trend. It primarily proposes to help 20 tech businesses set up resources business incubators and 20 tech business incubators by next year. The government estimates it to benefit more than 70,000 skilled startup creators. Governments’ other startup initiatives encourage Foreign Direct Investments and aim to streamline the process for business newbies. 

Healthcare:

Government plays it safe for the healthcare sector as it hikes finance allocation for the section. However, there has not been any new scheme or initiative dedicated to boosting certain crucial healthcare market segments. 

Industries: 

With a great boost to the infrastructure sector, the government plans to support industries such as cement, chemical and other sectors. Despite which, the infrastructure sector may face challenges in overcoming commercial drawbacks. The revisions done in the duties of diverse industrial sectors remained mostly positive. 

Government plans to boost commercial development of India through technological advancements, export competitiveness in various industries. It will be interesting to see how the year turns out to be for the Indian economy ahead of execution. 

  – Written by Gauri Ludbe 

Business Writer

NPA crisis valley

NPA crisis valley: Has Indian Economy managed to come out it?

A number of Indian economists have been trying to get away with the relentless cycle of NPA crisis. But how far can we stretch the situation? The NPA crisis in India alarms economic policy framers with an urge to decipher it at the earliest. 

As per Finance Market Research Reports, the current year witnessed the waning of the effects of the NPA crisis, its decline dropping around 10.8% in September 2018 to a significant 10.3% in September 2019. The seeds of the dipping were already sown in March 2018 that showed a comparative high of around 11.5%. Public Sector banks enjoyed a performance improvement as their credit rates grew by at least 3% approximately. 

But, when did it all begin?

During the tenure of Economist Raghuram Rajan, he put forward his take on the root of the NPA crisis in which he also strived to shed light on the possible reasons for the NPA crisis in India. According to him, the catastrophe is more than a decade old when the economy had begun to bloom again. The likelihood of banking professional extrapolating about economic conditions is high in such cases. 

The possible reasons:  

  • Over-optimism:
  • Slow Growth
  • Government Permissions and Foot-Dragging
  • Loss of Promoter and Banker Interest
  • Malfeasance
  • Fraud

Where did it go wrong in controlling the initial NPA?

Dating back to 2006-08, a large number of bad loans emanated though the economy was going through a strong growth phase. Since the infrastructure and other such big projects had been completed within time and given budget it built trust in financial institutes for the raised loans for different projects. Be it PSBs or RBI, none of the finance institutes took a strict action over the increasing bad loans and failed to understand the darker picture of NPAs. 

What has happened in the last five years?

The government viewed the long stretched finance crisis of the economy differently at different points in time. 

Though the year 2018 showed a considerable improvement in the credits, it was majorly from the private sector. Public banks have failed to deal with its debtors while they have added more bad debtors to the list. 

Today’s situation: 

Presently, India is observing a continued spike in its bad loan number as the losses double with both private and public financial institutions. However, the net NPA is said to be reduced from 48.6 thousand crores to 30 thousand crores. As on 31st March 2019, around 1142 are announced to be wilful debt dodgers. India has been trying to restructure the debt system for the past five years and the present circumstances are only adding to the bad loan mess. 

What next?

A feature in India’s inflation targeting framework is likely to be beneficial to resolve the NPA crisis. The economic notion is proposed by the Urjit Patel Committee, addressing the long-continued insolvency catastrophe.

Commenting on the recovery, MS Sahoo, Chairperson of Insolvency and Bankruptcy Board of India said, “We are seeing active companies coming to the IBC system and we expect 100 percent recovery for the creditors”. 

The RBI also witnessed contamination of fresh loans around this time, resulting in a decline of both credit ratings and deposits. In spite of PCAs being implemented across affected PSBs, India has a long way to go in terms of recovery. High through the recovery cost of repairing poor assets, there is hope for better credit assessment and operative procedures.

The central bank’s old circular on insolvency will finally be replaced as it sets new guidelines on 7th June 2019. The new policies are interesting enough to address the issue with a new and modern approach. 

In the new guidelines, the time period for solving debts has been extended. Not only has it helped banks but also companies who found themselves wide open to the crisis in the first circular. The replaced directions set a more compliant solution to the problem for both parties. 

RBI easing norms for defaulting corporates are expected to help India to come out of the NPA crisis valley. Though on paper the new circular seems promising, its application and practical response from the financial organization & end parties may turn out to be different. It will be a gripping situation in the finance industry in India in the near future. The question still remains unanswered. Will India come out of NPA crisis valley? 

  – Written by Gauri Ludbe 

Business Writer

This entry was posted in Finance Market Research Reports and tagged banking crisis in india, finance market research reports, financial crisis in banking sector, impact of npa on indian economy 2018, npa crisis 2019, NPA Crisis india, npa crisis with indian banking industry, total npa in india 2019 on by .
Trends in telecom industry 2019

5G, IoT and What’s more in the Telecom Industry Trends 2019?

Midst we celebrate the International Telecom Day, JSB Market Research team had a quick run through the trends in the industry. Lo and behold, it bleeds over various tech sectors!

The internet revolution of the past decade and an explosion of demands in consumers have made it to the tech innovations adoptions in the telecom industry. Be it IoT, cloud adoption or blockchain technology these are some sectors which are getting heard in telecom industry for the past few years.

This blog explores the ways in which the telecom industry is incorporating such new tech innovations and viewing new trends. What we could expect for the future of telecom industry!

5G finally:

Ten times faster than 4G LTE, the astounding yet perplex prospects of the 5G network has already been welcomed by China, U.S. and South Korea with experimental phases. The hyped 5G network will again speed up the growth of IoT projects underway.

However, it may also lead to increase hacking and cyber crimes in the world. Cyber defense is something that the telecom industry may have to work on real soon. By the end of 2019, what today is still in the experimental phase will actually accelerate.

IoT investments increases:


The introduction of IoT to the telecom industry triggered improved collaborations with several other industries. Though it initially enabled multi-device data exchange which is still evolving in its own way, IoT today has gone far beyond shared data ownership.

The number of IoT devices have already crossed 25 billion last year and may reach 30 by 2020. Both, data centers and network are responsible to meet the demands of the IoT endpoint behavior for hosting and processing the information.

The role of telecom additionally expects to deliver broad sensor hardware support. One of the key challenges in its implementation is managing the enormous data that the IoT edge will throw!

Blockchain: guarding the data

While enough discussions have been made on data breach, incorporating blockchain in the telecom industry can serve as a solution. Addressing 5G networks & threaten data security, it will further open the doors of modern applications.

Be it roaming, smart connection, mobile money blockchain is projected as potential game-changer in the telecom industry. Blockchain can emphasize on interoperability between internal and external systems which will bring down the compliance cost and save operators from fraudulence cases.

Cloud adoption:

Needless to say, cloud adoption has brought easily expandable network reach to the telecom industry.

With the increasing developments in incorporating cloud technology in the telecom sector, 2019 equally emphasizes on the cloud data security which is emerging as a major concern in consumers.

Telecom Transformers:

When we are talking about the emerging trends in the telecommunications sector, the telecom transformers cannot be left behind when bringing massive changes in the market.

AT&T’s innovation and reinvention investment strategy is never a fail. Its continuous battling efforts in the 5G area has kept everyone to cling their elbow to the seats. 2019 will view a new version of the AT&T with its innovation & ventures impacting the global telecom industry.

Speaking of prices, AT&T had been one of the cheapest internet providers in the world. However, the cut-throat competition in India, and the launch of Jio has brought downed the prices to as low as 10 Inr per Gb per day. This has made India, the cheapest internet provider in the world.

Over a period, the telecom industry has taken multi-dimensional shape. Today, most of the aforementioned sectors are eating up the developments and trends of the telecom industry and evolving in their own way.

– Written by Gauri Ludbe 

Business Writer

This entry was posted in Telecommunications Market Research and tagged blockchain in the telecom industry, emerging trends in the telecommunications sector, IoT in the telecom industry, tech innovations, telecom industry, telecom industry trends, telecom industry trends 2019, world telecommunication day on by .
Autism Disorder A perspective on forefront

Autism Spectrum Disorder (ASD): A Perspective on Forefront!

Autism refers to complex neurological disorder mainly involving social impairments and interactions. The individual is mostly affected by developmental language and in the ability to communicate. It is observed with a rigid and at times repetitive behaviors. These range of symptoms makes it known as autism spectrum disorder or ASD. Additionally, it covers a large array of symptoms which are mostly regarding skill and impairment.  Autism Disorder ASD affects normal life in severity and limits day to day activities, further requiring external help or medical attention.

Symptoms Of ASD

The Diagnostic and Statistical Manual of Mental Disorders provides accurate data on people having Autism parameters. They specifically portray as people who have the disorder are advocated in the following symptoms.

  • Mostly having difficulty in communication and interaction with other people mostly stranger.
  • A restrictive behavior which is at times difficult to approach.
  • Interests are further not in contrast to the general population.
  • At times there are symptoms which are associated with a person’s ability in functioning well. This is mostly seen in academics and cultural activities.

Autism is at times described as a disorder being termed as “Spectrum”, mostly because there is a variation of type and severity in the symptoms associated in it. There are often a severity of the symptoms in people who experience it. As an overall, ASD is a disorder that occurs in all groups people irrespective of any racial or ethnic groups.


Largely, it is a lifelong disorder where treatments can be implemented to help the persons in the day to day functions. The American Academy of Pediatrics further recommends children on a young age group to be screened at centers for autism. The caregivers should first talk to the doctor on the ASD screening for an evaluation process to happen.

Diagnosis of Autism

The diagnosis of ASD is made by looking at the behavioral pattern of the individual. Often the developmental process is further used by the age group of two. It is often important to seek immediate attention and assessment, in further to treat any negative portrayal of the disorder. In accordance with an early diagnosis, it is possible that a better treatment can begin in adverse conditions.

Each child who is suspicious should receive a checkup in early days. This can be done with a pediatrician or even with an early childhood health care provider. The American Academy of Pediatrics further makes a recommendation that all children must be screened in accordance with their developmental delays. The age group of such children should be around 9 and 30 months, and a regular visit will ensure a profound treatment in the long term process. At the 18 to 24-month visit, the screening is further improved.

The ASD symptoms in older children are recognized by parents and teacher when they start reading in school. The evaluation is further made with the school’s education team. The process follows, the school team being performed with adequate evaluation. These children are further processed with the primary health care doctor. It is there where health care doctors are appointed for specialized screening in the ASD domain.

Treatment of Autism Spectrum Disorder

The treatment begins just after the diagnosis. Early treatment involves proper care, as medicines largely cannot change the behavioral symptoms.

However, early treatment can be important as it can largely reduce the difficulties of individuals’ and help them in learning new skills. This can further make most of the strengths and weakness go ahead.

A wide range of issues faced by people on the outcome of ASD has suggested that the treatment of Autism Spectrum Disorder is not there on the overall ground. Working with doctors and therapeutics can easily make the process tolerable, as living with autistic individuals is also a different task altogether.

Often people with ASD symptoms can be referred to doctors. They specialize in behavioral, psychological, educational and skill set processes. The programs are highly structured for an intensive involvement of patents and the family members.

Autism is mostly a genetic disorder which is characterized by environmental issues. The behavioral pattern is often affected which also causes a repetitive behavior. Generally, it cannot be prevented and certain risk factors include alcohol, pesticides or pollution, which is taken by the mother prior/during pregnancy. Various controversies have been surrounded on the proposed effects due to the environment, A vaccine hypothesis has been largely not approved in recent times. The whole process affects some brain connections and organization issues of nerve cell synapses.

Awareness for Autism is observed every year on the 2nd of April. This is organized mostly by the member states of the United Nations. They dominantly preach to take measures in raising awareness about people with the Autism Spectrum Disorder. Awareness is largely needed as people who are diagnosed with the disorder is often not well treated in the general population. Making people aware thus make it easy to support the people who are affected lead a normal life.



This entry was posted in Healthcare and tagged autism, autism awareness, autism awareness day 2019, autism disorder, autism spectrum disorder asd, diagnosis of ASD, neurological disorder, symptoms of asd, treatment of asd in child on by .
anti-satellite-missile-weapon-test-india

The beginning of an anti-satellite era!

India just launched an anti-satellite mission testing the capability to overcome satellite threats. It became the fourth country, coming in par with the U.S, Russia, and China to have an armory of bringing down satellites, with the space program.

The technology didn’t just come out of nowhere, instead, it was available within the range of DRDO back in 2012. It was also made an option to be carried as a test during the rule of Congress but wasn’t attempted.

As proposed by the DRDO chief VK Saraswat there was a hurdle in getting the project clearance for the Anti- Satellite (ASAT) weapon. Moreover, with a non-responding government, the plan to launch back in 2012 was hauled.

With the recent government appreciating the need for the capability, it became successful in implementation.

The project was announced shortly after the successful completion of tests being done. The operation was favorably completed in a matter of three minutes after the tests had been launched. The tests were moreover launched from Dr. APJ Abdul Kalam Island in Odisha.

The interceptor missile is a three-stage missile which is filled with rocket boosters. The mission did meet the objectives as tracking data from range sensors confirming the same. A BMD interceptor was further used from the DRDO, which has been a part of the ongoing ballistic missile defense programme.

India by far has been only aimed to test the capability of such missiles, with the first time being accomplishing to intercept a satellite and shoot it down. This was based on to complete indigenous technology domain led by the team of scientists.

In addition to the fulfillment of the mission, the test also made a strong impact on China which was carrying similar tests since 2007 and the last one being a year before.

While targeting and destroying the satellites of the enemy can pause communications of a country during a conflict, it can also stop the enemy in using the missiles and drones.

India’s rapidly growing space program demanded such initiatives as it had picked pace in the last five years of discouragement.

As of now, India has undertaken nearly 102 spacecraft oriented mission which further consists of communication satellites, experimental satellites, navigation, and observation satellites. These are mostly meant for scientific research and exploration in academic studies.

This entry was posted in Uncategorized and tagged anti satellite missile, anti satellite mission test, anti satellite test i India, Anti-satellite weapon, beginning of an anti-satellite era, space power on by .
Digital Trends in the Healthcare Market

What are Digital Trends in the Healthcare Market?

The growth in technology has led to many improvements in the lives of the human population. The healthcare system is the one to get affected by digital transformation. With substantial growth in digital innovation, there have been quite good and meaningful changes in the healthcare industry from the past. This is going to get compounded in the coming decade.

Softwares in the healthcare market has been in use for easy trackable and time-saving situations. Although the domain is still nurturing and has to go a long way, there has been a quite positive impact on healthcare by the technology domain in the current scenario.

Digital transformation trends in healthcare industry helping us to live longer and lead safer, healthier, more productive lives. Thus,the impact of the digital innovation in healthcare could save lives for decades to come.

The emergence of Digital health tools in Chronic Diseases.

Digital tools have been shifting from the current domain, which further helps in tackling chronic health issues. The IQVIA has been reporting a strategic growth with the development of numerous applications in the healthcare market. This comes in with much health application and devices which are wearable in the consumer domain.

In recent times the health application has managed to garner dominance with over around 20 percent of the market share. This is in further escalation with the wave of innovation going forward. There has been a recent developmental focus of getting the accuracy checked by detecting specific signs related to health processes. This, in turn, gives the devices a wide array of scopes to be used in getting a diagnosis within the global population. The need for using heavy and bulky tools are being diminished by this step.

The diseases which have been by far successfully tested in the innovative process includes circulatory disorders, diabetes, and heart disorders. Further, they are also in improving behavioral and mental disorders.

Increased Services for Patients with patient-generated data.

Currently, a variety of digital health systems are in use for giving services to patients in healthcare centers. The management tools of workplaces determine a good number of caretakers which is required to provide services in the long term aspect.

American Hospital Association has been on the developmental spree for digital transformations. With AVIA, there have been surveys with many workers of health and hospital domain. The topmost priorities in the digital solutions of medicines further get a patient generated service with customized data, demanding an increase in the revenue. The top priorities in the digital health solutions of medicines being used have a demand for customized services topping up to 31 percent.

Personalized Health Services For Individuals

The current digital innovations have sped up the growth of mobile apps as they can now be reliable with more health tips and solutions. They can further provide a variety of nutrigenomics results. Additionally, there have been many DNA tests useful for home uses, which are variedly available in the market. These can identify the genes resulting in better therapy in treatment operations.

The tools have come a long way with the variety of mobile apps which can help in reading the data. This also helps in getting recommendations of the foods on plants to eat. Some available foods include fruit salad and various low-calorie veggies. The overall nutrition treatment is based on the DNA health of an individual when he or she carries the DNA testing at home.

Digital Health is getting accustomed to Human behaviors.

The current research points out that more than 50 percent of healthcare professionals have been viewing interests in innovations which can be beneficial in making the patients feel secure. An array of management consulting companies is showing developments which can help doctors in getting much better services. This can be completed also in complex environments where clients are packed upon.

AI being incorporated in a user interface is common these days. There has also been a greater need in the digital health domain which can further ask the patients in having easier communications. This is implemented with service providers for an easy and fast service consultation.

Treating the digital domain in terms of Assets.

Digital technology has been in the health care domain for quite a while now. Although it has been largely mistaken into a liability. The other industries like travel, communications sector, have been relying a lot on the healthcare domain while incorporating the health technology.

The recent reports have been promoting healthcare companies which treat digital technologies as a primary asset. These can be in a further position of making a future leap in the services while improving the competence and service-based delivery process.

Digital Tech to go on a higher performance scale.

The data collected can largely be used in an aspect of large volume. Although at the same time it hasn’t been reliable enough for the health-related issues one faces. The digital innovations have been a key player in building better and simpler apps which can give a distinct vision of data and insights.

This entry was posted in Market Research and tagged digital health, digital tranformation, digital transformation trends, digital trends in healthcare market, healthcare companies, Healthcare Market on by .
Difference between augmented and virtual reality

Reality’ check: The difference between Augmented And Virtual Reality

Technology has come long ahead forming opportunities in the artificially created reality. Furthermore, there are two types of reality, one being virtual and the other being augmented. The major difference here is the overall perception of the human world. The experience astounding to the feel is the difference in both cases.

Virtual Reality

Major names in the virtual domain are increasing, with biggies such as Oculus Rift, Samsung Gear, Cardboard by Google and so on.

Virtual Reality in the current domain includes most reality headsets and environments being multi-dimensional. This also comes with the projection and combination with the physical environment, which can generate realistic images. Along with images, sounds and sensations are a stimulation in the user’s presence across the virtual environment.

Further, a person who is using the equipment to look and wander around can also interact with various features of virtual reality. This kind of effect is often created with VR headsets which are majorly consisting of a display of a screen in front of eyes. New technologies have also made these headsets through the designing of multiple large screens.

AUGMENTED REALITY

The term augmented is meant to describe the enhanced version of reality which is created by the use of technology. This adds digital information on the image.

In recent times AR has been profoundly utilized in the applications of smartphones and tablets. The idea is to create and show a real world in the vicinity, using the phone and tablet. Additionally, one layer of information is put on which includes the text and images of the top view.

The Shadow over Virtual and Augmented reality

When the screens being played over market place attract us, we seem to co-relate them being an essential aspect of our lives. Thus, it has completely changed our vision to communicate, travel and even buy things to a large extent. It is totally impossible for the current generation to escape from virtual reality.

Use of Augmented Reality in recent time.

The very first consumer validation has come from the real use of Pokemon GO. The Augmented reality was amazing and was played in the arena of smartphones. This game till date has been pretty much successful in validating and keeping customers to adopt augmented reality.

With Pokemon being launched during the year of 2016, there was a heavy implementation of smartphone applications. Snapchat, Facebook and various other domains have used the Augmented Reality versions on various social media platforms. Companies like Wayfair had adopted consumers the ability for giving live pieces of furniture. This feature is another replica of the Augmented Reality being used in the domain of house and self-use. Consumers who use the app were now more fearless when they had to shop the same items at the store. Now the store isn’t a place where you can choose the right product. In fact, you know what those products are how they look at your place.

How are smartphones coming to the picture?

Currently, smartphones which are equipped with good audio have been the best to authenticate the Virtual reality experiences. The use of VR has been a better access point in the market these days.

Fact is the Virtual reality is a matured step than compared to the augmented reality. Tools required for the creation of VR experiences are vastly available than Augmented devices.

Recently devices like the Oculus Rift, with a camera quantity of 360 has been giving quite good experiences of new pathways for VR system into the lives of people.

On the tourist domain, VR has been showing cases of useful implementation. The most recent version of tourist VR comes from the Jerusalem Visitor’s Bureau, where the VR has been used to showcase the city 5000 years ago.

On the contrary, the version of Augmented reality hasn’t been much applied and lacks the standardization protocols. This on the other side puts a higher price tag on the implementation of the process. Furthermore, there has been the utilization of Augmented Reality in industries and manufacturing, logistics including the healthcare sector.

It has been utilized mostly by companies such are Mera, HoloLens, Vuzix who deliver headsets. Amid all these, there is further work that needs to be done before these technologies come to adopt the mainstream market.

Where are the technologies going for?

Each of the devices that perform on Virtual Reality (VR) and Augmented Reality (AR) has been shown to provide a different level of user experience. The spectrum world has limited experience when it comes to VR.

The virtual reality headsets have been relying solely on smartphones to display most of their content. The problem with them is that they largely lack the quality of visualization and fail to deliver a drastic experience. Further, the use of headsets for longer duration make the usage less likely to happen.

The profound debate of Augmented and Virtual Reality will further come in consolidation in the future. The systems which are fast developing will have a future market which is likely to get more complex. The early signs of these trends are seen among standalone products and units. In the current domain of Virtual reality, the devices are becoming more complex and difficult to implement.

This entry was posted in Technology Market Research and tagged AR in healthcare, augmented reality, difference between augmented and virtual reality, Technology, virtual reality, virtual reality headsets, what is augmented reality, what is virtual reality on by .
Can You Bear Non Alcoholic Beers This Year

Can you bear non alcoholic beers this year?

As markets keep expanding and performing different creativities, the beginning of year 2019 has not failed to bring in surprises. Beer hits itself in some news in the starting four days of the year itself, news involving big beer markets like Peroni and Heineken. People are already talking about this coming adventurous year as it may become alcohol free.  

Peroni, the Italian brand and Heineken are two such big beer brands that have blatantly launched their first non alcoholic beers this year in UK and US respectively, thus adding onto the list of names like Guinness and Budweiser that are investing for their non alcoholic iteration plans. Isn’t it indigestible to see the beer market going non alcoholic gradually? Why is this being planned anyways? Well, the answer to your question is what every business is running behind.

Money! The steep decline in the beer sales have been accentuated a lot recently but the one thing that has kept increasing it’s reach to people is a non alcoholic beer. It’s observed that there has been a constant rise in the sales of such beers over the past years, specially in Europe. Also, during 2010 to 2015, while the beer market kept diminishing, beers with no alcohol had shown to have a constant consumption by people throughout.

All these observations clearly suggest that people have been looking for healthier ways of consumption now and thus, beer markets are now wondering that maybe they can even replace sodas with such beers. Plus the biggest advantage for these brands would be that would have to pay lesser tax and can easily expect a higher scale for profits.

According to the Brewbound site, 30% Americans don’t drink alcohols and only 0.3% of the rest consume non alcoholic beers. These numbers tell that people are becoming health conscious and it’s time that they should not be overlooked if the sales for beers keep declining. It’s clearly quoted by Katharine Preville, the lead brand manager for Heineken non alcoholic, “It’s not just about 2019, but the future of the beer category.”      

The compendium of everything mentioned comes to this that you are not going to be at fault, if you expect more brands and expansion in the non alcoholic beer market, now that the increase is showing positives of being enormous and hugely profitable for companies.

This entry was posted in Market Research and tagged Beer Market, Can you bear non alcoholic beers, global beer market, non alcoholic beer market, non alcoholic beers, non alcoholic beers consumption on by .
iot-in-market-research

Did IoT bring substantial worthwhile changes in the recent decade?

Digitalization is grooming fast, with a potential to throw around 100 trillion dollars growth within the next ten years. With the fast pace, India is aiming to have a strong position to boost the GDP within the government programmes like “Make in India” and “Digital India”.

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