Early this week, Sonos pulls its ads from Facebook following Cambridge Analytica breach. Studies forecast this as just the beginning which is likely to affect marketing utility of the social media giant in the long run.
Facebook has been the leading marketing tool for small enterprises and startups. With all the fuss going around Facebook Cambridge analytical breach, the marketing area has also affected on a global level with small enterprises being the first one to feel the heat.
How did it all start?
A Cambridge University researcher Aleksandr Kogan made a personality quiz app which was installed by hundreds of people.
They gave an access to the tens of millions of their and friends’ data without their knowledge.This data was shared with Cambridge Analytica, a British political consulting firm for political campaigns and marketing purposes.
Facebook is already paying dearly and taking a hit for the whole so-called ‘mishap’ that took place.
As a result, Facebook has declared that the unpaid business in the news feeds of its users will be deprioritized further here.
The scam has shaken the political world which was fetching data from such companies while also promoting their agenda in during the election.
The co-founder of popular messaging service app, WhatsApp started a campaign on 20th March via Twitter. Following the herd, a few other influencers have also started reconsidering their profile-raising activities via Facebook.
According to a research report, the online search engine shows delete Facebook account suddenly risen in the search list.
You shouldn’t be surprised to learn if the wave boycotts Facebook from marketers and public social media platforms list.
The aftermath has not only affected the front picture but has also started reflecting in the stock market price of the company being moderately dropped following the disclosure.
The changed attitude of users:
The disclosure made people conscious resulting in a freak wave of people reviewing their privacy settings suddenly thrashed questioning the use of the app.
It rose to an extent that some of the industry influencers today are planning to abstain Facebook from their marketing tools fearing the negative impact it may take up.
The #deleteFacebook started by WhatsApp co-founder has been trending on Twitter and also turning the issue into memes making fun of tech giant.
While the inactive Facebook users are thinking of deleting their account, others are withdrawing their rethinking before sharing any data on social media platforms.
There’s also a slight shift in the social media trend from Facebook to Instagram and Twitter.
While almost all small enterprises have knuckled down to reconstruct their social media promotion strategies, travel remains an unaffected domain still enjoying the perks of Facebook advertising.
Marketers looking out for alternate solutions:
Some marketers are now asking their followers for emails and getting the followers engaged in other ways. Blog subscription or running a contest on the website are some of the ways of reaching and interacting with their audience.
Marketers find their way to new opportunities for reaching the audience. If one door gets closed, there will be ten more doors open in this digitalized world. That’s the strategy is being followed by marketers today.
Global privacy enforcement: Regulating the online space may have initiated post-scandal, but the real concern starts when you start making the action plans. Resources and intelligence required to manage and govern tech giants remains a subject of distrust and dubiety.
2013: Aleksandr Kogan develops a personality quiz app ‘Thisisyourdigitallife’.
December 2015: News leaks the scandal of misused data
March 20th: CEO of Cambridge Analytica gets suspended.
March 20th: UK orders Facebook to testify the issue.
March 21st WhatsApp co-founder starts #deleteFacebook Campaign
March 22nd Germany summons Facebook while Brazil, Canada, the US following the same.
March 21st: Mark Zuckerberg makes a public apology, declares measures to prevent any misuse here further.