Category Archives: Technology Market Research

cryptocurrency market

How will Libra hold its controversy weight?

Libra manages to get into another controversy within a few weeks of its plan of launch. While the US administration opposes the launch of Libra, how does Facebook plan to get out of it?

The US administration is pretty clear with its views on cryptocurrencies. The US Treasury Secretary Steven Munchin opposed the launch of Libra in the US stating it to be a ‘national security issue’ for the US government. 

He further added that Facebook’s Libra has to convince financial regulators and ensure high privacy standards. 

“Treasury has been very clear to Facebook, bitcoin users, and other providers of digital financial services that they must implement the same anti-money laundering and countering (the) financing of terrorism, known as AML CFT safeguards, as traditional financial institutions,” he stated. 

The statements were expected to come ahead of the US president’s tweet which clearly stated disagreements in the launch of bitcoin and cryptocurrencies. 

cryptocurrency Market

It came when bitcoin was in talks to have an impressive year for its growth. The largest cryptocurrency fell as much as 17% after the president’s tweet was enough to explain how. Facebook will be no exception to the snowball effect of the President’s statement. 

How was Libra planned?

Facebook released a huge document giving details of Libra and Calibra and how the cryptocurrency plan to be. It was a bold bid of Facebook to come up with Libra as the global digital currency promoting financial inclusion the unbanked. Unexpectedly, Libra is said to have built decentralization and addressed better privacy in its functioning.

Facebook plans to make it a long-play as it pulls payments into its online domain. Rather than dominating Libra’s future soon after its launch, Facebook takes it slow and steady for its new brainchild. 

During a recent interview, VP of blockchain at Facebook, David Marcus stated, “If more commerce happens, then more small businesses will sell more on and off-platform, and they’ll want to buy more ads on the platform so it will be good for our ads business.”

Unlike the case in credit cards, Facebook plans to change what’s typical in the transaction world today. It eliminates the idea of transaction fees while buying or selling through digital payments. 

There are around 1.7 billion unbanked people who Facebook sees as potential prospects to turn to Facebook’s digital currency. 

How have Facebook officials reacted to the Libra criticism? 

Marcus, one of the Coinbase Board of Directors Libra will not be launched unless it manages the necessary regulatory approvals and meets their concerns. However, he also said that If the US doesn’t take initiative in the new digital innovations, others may lead the market. 

Libra does not intend to compete with the sovereign currencies. He further added there’s fair transparency and democracy in the decisions of Libra. The customer information will not be shared with Facebook, neither will it be made available for ad advertising. The discussions following the administrative statements by the US officials should make the decision on the proceeding. 

Since Facebook’s never misses a chance to be in the news for its controversial currency, not just the launch of Libra, but the other cryptocurrency market may get a shake. The administrative continuous talks on the crypto world may bring about new regulations on digital currencies. Will Facebook manage to come out of the controversial circle? If yes, Libra should be all set to make the electronic and digital transaction “conventional”

  – Written by Gauri Ludbe 

Business Writer

Difference between augmented and virtual reality

Reality’ check: The difference between Augmented And Virtual Reality

Technology has come long ahead forming opportunities in the artificially created reality. Furthermore, there are two types of reality, one being virtual and the other being augmented. The major difference here is the overall perception of the human world. The experience astounding to the feel is the difference in both cases.

Virtual Reality

Major names in the virtual domain are increasing, with biggies such as Oculus Rift, Samsung Gear, Cardboard by Google and so on.

Virtual Reality in the current domain includes most reality headsets and environments being multi-dimensional. This also comes with the projection and combination with the physical environment, which can generate realistic images. Along with images, sounds and sensations are a stimulation in the user’s presence across the virtual environment.

Further, a person who is using the equipment to look and wander around can also interact with various features of virtual reality. This kind of effect is often created with VR headsets which are majorly consisting of a display of a screen in front of eyes. New technologies have also made these headsets through the designing of multiple large screens.


The term augmented is meant to describe the enhanced version of reality which is created by the use of technology. This adds digital information on the image.

In recent times AR has been profoundly utilized in the applications of smartphones and tablets. The idea is to create and show a real world in the vicinity, using the phone and tablet. Additionally, one layer of information is put on which includes the text and images of the top view.

The Shadow over Virtual and Augmented reality

When the screens being played over market place attract us, we seem to co-relate them being an essential aspect of our lives. Thus, it has completely changed our vision to communicate, travel and even buy things to a large extent. It is totally impossible for the current generation to escape from virtual reality.

Use of Augmented Reality in recent time.

The very first consumer validation has come from the real use of Pokemon GO. The Augmented reality was amazing and was played in the arena of smartphones. This game till date has been pretty much successful in validating and keeping customers to adopt augmented reality.

With Pokemon being launched during the year of 2016, there was a heavy implementation of smartphone applications. Snapchat, Facebook and various other domains have used the Augmented Reality versions on various social media platforms. Companies like Wayfair had adopted consumers the ability for giving live pieces of furniture. This feature is another replica of the Augmented Reality being used in the domain of house and self-use. Consumers who use the app were now more fearless when they had to shop the same items at the store. Now the store isn’t a place where you can choose the right product. In fact, you know what those products are how they look at your place.

How are smartphones coming to the picture?

Currently, smartphones which are equipped with good audio have been the best to authenticate the Virtual reality experiences. The use of VR has been a better access point in the market these days.

Fact is the Virtual reality is a matured step than compared to the augmented reality. Tools required for the creation of VR experiences are vastly available than Augmented devices.

Recently devices like the Oculus Rift, with a camera quantity of 360 has been giving quite good experiences of new pathways for VR system into the lives of people.

On the tourist domain, VR has been showing cases of useful implementation. The most recent version of tourist VR comes from the Jerusalem Visitor’s Bureau, where the VR has been used to showcase the city 5000 years ago.

On the contrary, the version of Augmented reality hasn’t been much applied and lacks the standardization protocols. This on the other side puts a higher price tag on the implementation of the process. Furthermore, there has been the utilization of Augmented Reality in industries and manufacturing, logistics including the healthcare sector.

It has been utilized mostly by companies such are Mera, HoloLens, Vuzix who deliver headsets. Amid all these, there is further work that needs to be done before these technologies come to adopt the mainstream market.

Where are the technologies going for?

Each of the devices that perform on Virtual Reality (VR) and Augmented Reality (AR) has been shown to provide a different level of user experience. The spectrum world has limited experience when it comes to VR.

The virtual reality headsets have been relying solely on smartphones to display most of their content. The problem with them is that they largely lack the quality of visualization and fail to deliver a drastic experience. Further, the use of headsets for longer duration make the usage less likely to happen.

The profound debate of Augmented and Virtual Reality will further come in consolidation in the future. The systems which are fast developing will have a future market which is likely to get more complex. The early signs of these trends are seen among standalone products and units. In the current domain of Virtual reality, the devices are becoming more complex and difficult to implement.

This entry was posted in Technology Market Research and tagged AR in healthcare, augmented reality, difference between augmented and virtual reality, Technology, virtual reality, virtual reality headsets, what is augmented reality, what is virtual reality on by .

Did IoT bring substantial worthwhile changes in the recent decade?

Digitalization is grooming fast, with a potential to throw around 100 trillion dollars growth within the next ten years. With the fast pace, India is aiming to have a strong position to boost the GDP within the government programmes like “Make in India” and “Digital India”.

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Core Inbound Strategy

Core Inbound Strategy: How would employ it to grow your business?

There remains a huge amount of data which supports the success of a well-planned inbound strategy making it worth for your company. However, the term is still new in the market with skepticism being strongly reckoned.

The increasing number of social media platforms and tech-awareness among adults have expanded the ways to connect consumers. Today, the consumer has become reachable and closer than ever before. This has developed the need for clever inbound approaches to consumers.

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Quantum Computing and Market Research

Quantum physics paves a new path for Artificial Intelligence!

Technology has progressed itself in numerous ways, thanks to the man-made contributions to the computer and industrial technology, processes have been developed solely on one criterion, to make things easier and profound. While discoveries are constantly on the rise, computerized knowledge has been deeply modified to suit the technological needs.

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AI-powered government services

The AI-Track of Indian railways is moving the govt ahead.

Indian Railways welcomes Artificial intelligence through AI integration in the rail-track schedule. Government sector envisions AI-powered government services sooner than later.

A recent update on the railway suggested how Indian railways plan to finally bring technology to play the needful time-game. Now, Artificial intelligence (AI) shall be able to become an instrument in determining the condition of rail tracks.

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The difference between machine learning and Artificial intelligence

Machine learning and Artificial Intelligence are some fancy words in the industry of technology, speaking of which, are playing a key role in the growth of tech-driven industries (almost all). Because of this, every industry entrant today strives to incorporate AI and machine learning in their business in some way expecting immediate and higher tangible returns. Many of them might not even understand the difference between the two or how it works.
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Data Driven Marketing

Data-driven Marketing: How are Business-Giants Employing it?

Understanding the whys and wherefores of your project is critically important when it comes to marketing. Some of the recent data-driven campaigns outsmart the marketing tools in the industry. What role does the market research play in framing marketing campaigns?

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Industrial IIOT market research

How the blooming IIoT industry is impacting manufacturing business?

Connected devices and fit-bits pop up in the mind when we hear Internet of things, although there’s much more to it which has several different bits and bytes. Industrial Internet of Things is a part of it. We’ll break down the concept into different segments to better understand its impact and how it will shape the future of manufacturing business.

What is Industrial Internet of Things?

The fundamental idea behind introducing Industrial Internet of Things is that smart machines have better accuracy, consistency in capturing the data and communicating the same. It is a subcategory of the Internet of Things which encompasses harness of the sensor data, machine learning, big data technology, automation technology and M2M communication that have been contributing the industry for many years.

The IIoT is mainly about linking smart sensors to the internet to use the data and knowledge for several business purposes. IIoT can potentially help business to take corrective measures and gain sustained green practices, quality control, track down the supply chain and get higher competence.

IIoT emphasizes on a closed environment while IoT is a wider concept involving IIoT as a part of it. The investment in IIoT industry is rising year after year.

Startups in Industrial IoT

A global market research suggests As we have seen wearable and handy devices have been the main attraction of investors in the Internet of Things industry, IIoT startups are soon to become next beloved investment boosting industrial growth.

The wide range of IIoT applications are yet to be explored and that has made it a key component to drive the blooming of IIoT industry. Incorporating sensors, intelligent decision making and the latest analytics, it transforms the way field assets and producing operations connect and converse.

What Impact Will IIoT Have In Manufacturing?

IIoT has the capability to yield greater productivity, therefore, greater output. It is set to foretell a revolution in the near future. The technology has worked well making an impact in the industry with the change in dynamic of the connected consumer. This behavioral change is massive enough to get noticed in the industry by all market players.

This has made implementation of IIoT unrestricted and freewheeling to core tech-firms. The implementation is also getting introduced in almost every other field, right from agriculture to retail.

#What Does It Offer?

  • Potential to transform and increase the derived value from IIoT.
  • Open standards-based automation technologies.
  • Smartly connected products and systems which are a part of large and alert information infrastructure.
  • Improvements in efficiency of the business with improved profitability and better cybersecurity.
  • Better administration of performance and safety.

What Are the Challenges In the Implementation Of IIoT?

  • The Industrial Internet of things was conceived to operate critical machinery. At any point where the timing of control is delayed, it can be a subject to failure. The time needed for a message pass over the network can be a serious issue.
  • To utilize the full capacity of IoT, international organizations require conversing with devices which are a thousand of miles apart.
  • Industrial IoT market also needs expansion and upgrades in the near future seeing the increasing expectations and demands. Simply put, it requires being built in an open, flexible hardware and software platforms to meet the needs.


Do not restrict yourself while considering the impact of IIoT on your firm, widen your perspective and think on a global level. Implementing IIoT in your business improves the overall efficiency and does more to make your product smart.



AI Technology for Marketing

E-commerce Dominators Use AI Technology for Marketing. Know How!

Studying the AI-powered innovations in the e-commerce industry, a market research answers how leading e-commerce companies adopt AI applications, understanding its impact and contribution to the market.

In the domain of AI technology, the constantly developing breakthrough and innovations in e-commerce world have allowed online retail industry dominator’s to incorporate advanced technologies into their business operations.

It continues to expand to serve a growing number of consumers, and it has spurred the need to streamline the operational business, eventually demanding an automated system.

Artificial intelligence in e-commerce

Incorporating AI technique in marketing operations is an attraction in Technology Industry. Following are few of the popular AI applications from leading e-commerce companies.

  • Chabot’s (customer service)
  • Image and voice recognition (search results)
  • recommendation engines (product recommendations)

We’ll see how different companies are implementing AI for their e-commerce websites.

  • Product recommendations

Leading e-commerce companies like Amazon & Alibaba today, integrate product recommendations based on buyers’ purchase history, location, background etc.

A report suggests product recommendation engines do a reasonable job, as such companies provide a good number of offers on their websites. Although companies do not reveal anything on its effectiveness.

An AI engine also creates personalized product-buyer matches to help sellers to increase their product sales.

One of the leading e-commerce companies based in China claims that the technique has helped them increase the conversion rate by 20% during its 24-hour-shopping event in 2016.

  • Combat fake reviews

Today, AI techniques can tap positive reviews instead companies paying influencers and others for positive reviews.

A leading company reported a machine-learning algorithm to filter online authentic reviews with added improvisation.

A research report shows, using neural networks, authentic reviews can be distinguished, and awareness of the misuse of AI is spread across the industry.

  • Style recommendations

Prominent organizations in the fashion industry are planning to use AI to widen its marketing reach. Echo Look, an innovation that is similar to having a personal stylist. It integrates human advice and machine learning to provide a hands-free camera assistance.

Another AI innovation from the same organization allows users to take photos or videos of their outfit to post on social media.

Further, it compares outfits using data analytics. Speech recognition, natural language comprehension, dialogue systems, answering to different questions asked are few of the areas where companies are exploring AI system.

  • Smart supply chain

Enterprises exploring smart supply chain predict ever-changing buyer trends to allow traders improvise their products and other operations.

Supply chain design encourages innovation that might lead to improved products and services.

The smart transportation system is bringing advanced technology to transportation health care and governance sector.

  • Chatbot’s

Industry analysis says AI has aided companies to obtain vast customer data that discovers crucial issues and improving customer support management channels.

Many of the consumer inquiries get completely resolved using AI technology while all of them helps consumers to find support.


E-commerce industry giants are investing a huge number in AI technology to help boost return on investment and better the branding of the organization. Moreover, it is reshaping the online retail sellers functioning ultimately improving the service driven market overall. Because of AI applications, these big companies reaching customers with a variety of products at affordable prices and hence setting a benchmark before others. It would be interesting to see how it impacts the competitors as the pace of advancement might become troublesome to the new entries in the global market.