Category Archives: SWOT Analysis Market Research

JSB Market Research ThrowbackThursday

A low week for Kajaria Ceramics, Volkswagen adheres to CNG and more news

The last week observed a few ups and downs in diverse global industries. JSB Market Research’s new ThrowbackThursday series a new weekly update for its readers. Now, get a closer view of the market every week! 

Uber is optimistic with Urban Air Mobility

As Uber enters the urban air mobility market, it plans out new strategies to make money from its ventures. With this, the UAM industry is likely to become competitive in a few years. Recent logistics market research reports value the market around USD 5.25 billion in 2018 with a growing CAGR of 11.34% over by the end of 2026. 

A low week for Kajaria Ceramics 

Despite the ceramic markets view greater growth, the last week for Kajaria Ceramics wasn’t a great one with a 9.14% fall in its price. How does the company plan to bounce back in the global advanced ceramics market poses a question. The latest global materials market research reports suggest bio-Ceramics will be the largest segment for ceramics in the next few years. It will be interesting to see how marketers plan to take it ahead in the industry.

Volkswagen adheres to CNG amidst electrified automotive industry 

Although the automotive industry observes big talks of advancing electrification of fleets, Volkswagen Group sticks to CNG. The company pushes new projects with CNG as an alternative for decarbonizing road transport. The Volkswagen swot analysis 2019 analyzes the factors influencing the company’s strategies and plans more details about its widened product range. 

Revlimid comes up in the Oncology blockbuster drug list

Revlimid, the thalidomide analog has come up in the list of Oncology Blockbuster Drugs Market with its annual sales increasing with 18.3%. As per the recent pharmaceuticals market research reports its sales had reached $9.685 billion in 2018. 

Nokia boosts IoT for Agri-tech

With its Worldwide IoT Network Grid (WING), Nokia works on a smart agri-tech program in Algerian smart agriculture industry. The program with offer data to Algerian farmers which will eventually help them gain better yields. This is one of the projects with new technology in agriculture in 2019. 

  – Written by Gauri Ludbe 

Business Writer


Blockchain and Digital Crises promise among 2018 Forecast

Blockchain and Digital Crises promise among 2018 Forecast

It maintains customer experience (CX) has hit a wall in spite of becoming centre of attraction of business strategy. It estimates around 30% of businesses will face further declines in CX performance, which will translate into a net loss of a point of growth, in 2018.

Additionally, smart executives will interfere to create customer experience an internal disruptive power, one that is underpinned by the basics of Customer experience management with customer trust at the core.

Moreover while digital resdiponse is required to meet customer expectations, it is not always being attained by business.

The market research report points to more than 60% of executives think they are last in their digital transformation. However that misses the point. CEO problem and an economic question is digital transformation.

Predictions 2018:

The rules of the market are varying as power shifts from the organizations to the clients. As per the market analysis, the data will be used to increasingly control consumer options and decisions.

10% of purchase decisions will be shown by a platform’s agent that is the beginning of important economic impact of allowed machines, in 2018.

Other estimations in the market industry analysis consist of using IA to filter out the noise of the day; which 80% of organizations affected by GDPR will not comply with the regulation by May 2018; 75% of artificial intelligence will underwhelm because they fail to model operational considerations, causing businesses leaders to reset the scope of artificial intelligence investments, and that enthusiasm and rhetoric will continue to restrict blockchain gains.

Blockchains support the creation of more complex value networks, which can otherwise be supported.

Usually, transactions costs and other sources of friction linked with having more vendors keep the number of partners in a value network small.

However if locating and locking in partners becomes more complete, easier value networks can become profitable, yet for quite small transactions.

How to Use SWOT Analysis to Construct a Strong Marketing Strategy?

swot-analysis

How about a constructive model that will help analyze your firm’s strengths, weaknesses, opportunities and threats, readying a concrete platform for a robust marketing strategy? Yes, many industrialists and businessmen use SWOT analysis to identify and leverage on the internal potentials, favorable factors derived from the organization’s strengths and external opportunities, while take initiatives to minimize external threats and company’s weaknesses, which are generally based within the business environment.

With this technique you can detect the possibilities of success or where your firm can improve, and what can harm the same, along with the lacking features required to optimize the business. Every product/service is launched with an intent and goal. As much as adding value to it and maximizing profits are necessary, a quality market research can affirm industry aspects that will lengthen the offering’s lifecycle. For this purpose, knowing what can set your organization apart from others is very important.

How to Benefit from a Smart SWOT Tactic?

Strengths: Concentrate on positive attributes of company that are controllable such as workforce, resources, investment, and utilize them to gain a competitive edge in the market. Developing your company’s strengthens on SWOT analysis can give it a necessary boost to stay updated in the competitive landscape.

Weaknesses: Focus on negatives of your business, which may or may not controlled always. These can be the rising technology demands, poor distribution, distant physical location, limited skills, lack of resources etc. Build strategies to lessen their impact from harming the product/service.

Opportunities: Snatch the available chances to expand your business. These can be an unexplored area of the market, turning competitor’s weakness into your advantage, use of new tools to enhance product/service quality etc. Make sure the market research projection is taken advantage of at the right time when best results can be achieved.

Threats: Some events and characteristics are beyond the organization’s control, and these are generally risk factors like sudden increased competition, prices, government regulation, and negative press coverage, plunge in economy, shift in customer choice/behavior etc. You need to reframe marketing strategies then to suit the need of the hour and cut past the threats.