Understanding the whys and wherefores of your project is critically important when it comes to marketing. Some of the recent data-driven campaigns outsmart the marketing tools in the industry. What role does the market research play in framing marketing campaigns?
The retail industry is dynamic. So, if you can’t measure your business, you can’t manage it! Market research allows a quantitative and qualitative analysis of the industry you’re about to enter and is among the most important components of the business strategy.
Aims of a market research
If you are new to the market, you want to be sure that customers are lured towards your product. Here is how a detailed market research report can guide you to the pinnacle:
Providing A Direction To Your ideas
Retail industry analysis helps you validate your idea and determine the possible position of your business in the retail market. A holistic look at the economy would help to understand the state of your industry and vindicate your innovation and ideas.
Instead of plainly relying on instincts and general notions, you will now have the statistics to base your choices on.
To Acquire Relevant Data:
In the modern world of consumer-oriented commerce, customer satisfaction is the gateway to success. As a business, you also need to succumb to the marketing trends. Understanding patterns of demand in the retail market is thus essential before making a major investment on your idea. But it is often not possible for a person to gain perceptions of people out of his immediate surroundings or ethnicity.
A good market research report will help you determine if your product will be welcomed in the market and identify your target customers. It will also determine the key points for you to work on so as to outnumber your competitors them in the retail market.
Framing Pricing Strategies:
Competitive analysis aids your pricing strategies and gives you a global perspective. A market research report provides you with all the information about your turf and the top players in that game. Such data-driven and fact-based financial decisions will thus increase the possibilities of success of your initiative in the retail market.
You will know which aspect of your business you should invest more on, where to place your business and whom to partner with so as to expand your resources and services.
Sustaining your business:
A deep understanding of the competitive landscape can help you develop your Unique Selling Proposition, and help you stand out from other companies in your vertical. This will reward you with loyal customers and help sustain your business while it’s growing.
Market trends and demand patterns change over time. You need to keep track of the changing patterns to maximize your opportunities. Market research can help you do that.
Can it be customized to your needs?
Research reports can be tailor-made to suit the client’s business objectives. Custom market research projects can be designed to tackle specific problems of the client. The first phase of any market research is however based on publicly available data to establish a broad structure and identify what this core structure of the business lacks. Risks associated with same may be analyzed.
The next phase, the custom market research, may involve larger scale surveys and expert interviews by implementing a unique methodology. Objectives of this may vary over a course of time but aim at serving a company or business specifically.
It is now possible to devise algorithms and apply complex mathematical calculations to the immense amount of data available. The required and majorly relevant data can hence be sourced out. Retail industry analysis with an automated analytical model could help predicting buyer behavior with great accuracy.
From cloud based solutions, retail management, in-mobile applications, fraud control and tapping of social media platforms, the retail industry trends for 2016 is even moving to a bigger progress. Here is all you need to look ahead in terms of service, technology, user experience, and customers’ security on the internet for regarding retailing experience this year.
Integrated Payment Options to Consumers
Given the rise in mobile payments, the merchants will support newer and better secured payment gateways. The retail industry analysis confirms that Apple Pay, NFC payments, Samsung Pay, AND Android pay will take the lead apart from PayPal service. Also, Mercury, a retailer’s choice of payment solution can boom in mobile payments’ category.
Unified Data Collection- Online and Offline
In 2016, positive scope is being seen for analyzing offline and online data together. This will allow a comprehensive detail on customer’s buying experiences. According to the retail market research reports, there would be software and hardware tracking customer behavior on the store and outside. For e.g. evaluation of browsing of web-store on the internet, click reads, purchase history, reviews, feedback sessions etc.
Smartphones Enabled for Click-and Collect Services
Retailers are experimenting with smartphones to enhance the click-and-collect facilities for shopping journeys. As per retail market reports, the smartphones are being target to hone notifications, alarms, in or out store pickup services so that everything is accessible only by a click. The orders thus placed can be tracked within seconds.
Frictionless Shopping on Mind
In omni-channel platforms, the focus is to remove friction from the gates of shopping. For 2016, there will be a push for eliminating friction at offer redemptions, offers, coupons, and rewards by updating the barcode screen for an application. The retail market research reveals that Apple mobile wallet automatically detects NFC readers. Thus, the users do not have to activate their phones or an app for beginning the payment process.