Category Archives: Market Research

Digital Trends in the Healthcare Market

What are Digital Trends in the Healthcare Market?

The growth in technology has led to many improvements in the lives of the human population. The healthcare system is the one to get affected by digital transformation. With substantial growth in digital innovation, there have been quite good and meaningful changes in the healthcare industry from the past. This is going to get compounded in the coming decade.

Softwares in the healthcare market has been in use for easy trackable and time-saving situations. Although the domain is still nurturing and has to go a long way, there has been a quite positive impact on healthcare by the technology domain in the current scenario.

Digital transformation trends in healthcare industry helping us to live longer and lead safer, healthier, more productive lives. Thus,the impact of the digital innovation in healthcare could save lives for decades to come.

The emergence of Digital health tools in Chronic Diseases.

Digital tools have been shifting from the current domain, which further helps in tackling chronic health issues. The IQVIA has been reporting a strategic growth with the development of numerous applications in the healthcare market. This comes in with much health application and devices which are wearable in the consumer domain.

In recent times the health application has managed to garner dominance with over around 20 percent of the market share. This is in further escalation with the wave of innovation going forward. There has been a recent developmental focus of getting the accuracy checked by detecting specific signs related to health processes. This, in turn, gives the devices a wide array of scopes to be used in getting a diagnosis within the global population. The need for using heavy and bulky tools are being diminished by this step.

The diseases which have been by far successfully tested in the innovative process includes circulatory disorders, diabetes, and heart disorders. Further, they are also in improving behavioral and mental disorders.

Increased Services for Patients with patient-generated data.

Currently, a variety of digital health systems are in use for giving services to patients in healthcare centers. The management tools of workplaces determine a good number of caretakers which is required to provide services in the long term aspect.

American Hospital Association has been on the developmental spree for digital transformations. With AVIA, there have been surveys with many workers of health and hospital domain. The topmost priorities in the digital solutions of medicines further get a patient generated service with customized data, demanding an increase in the revenue. The top priorities in the digital health solutions of medicines being used have a demand for customized services topping up to 31 percent.

Personalized Health Services For Individuals

The current digital innovations have sped up the growth of mobile apps as they can now be reliable with more health tips and solutions. They can further provide a variety of nutrigenomics results. Additionally, there have been many DNA tests useful for home uses, which are variedly available in the market. These can identify the genes resulting in better therapy in treatment operations.

The tools have come a long way with the variety of mobile apps which can help in reading the data. This also helps in getting recommendations of the foods on plants to eat. Some available foods include fruit salad and various low-calorie veggies. The overall nutrition treatment is based on the DNA health of an individual when he or she carries the DNA testing at home.

Digital Health is getting accustomed to Human behaviors.

The current research points out that more than 50 percent of healthcare professionals have been viewing interests in innovations which can be beneficial in making the patients feel secure. An array of management consulting companies is showing developments which can help doctors in getting much better services. This can be completed also in complex environments where clients are packed upon.

AI being incorporated in a user interface is common these days. There has also been a greater need in the digital health domain which can further ask the patients in having easier communications. This is implemented with service providers for an easy and fast service consultation.

Treating the digital domain in terms of Assets.

Digital technology has been in the health care domain for quite a while now. Although it has been largely mistaken into a liability. The other industries like travel, communications sector, have been relying a lot on the healthcare domain while incorporating the health technology.

The recent reports have been promoting healthcare companies which treat digital technologies as a primary asset. These can be in a further position of making a future leap in the services while improving the competence and service-based delivery process.

Digital Tech to go on a higher performance scale.

The data collected can largely be used in an aspect of large volume. Although at the same time it hasn’t been reliable enough for the health-related issues one faces. The digital innovations have been a key player in building better and simpler apps which can give a distinct vision of data and insights.

This entry was posted in Market Research and tagged digital health, digital tranformation, digital transformation trends, digital trends in healthcare market, healthcare companies, Healthcare Market on by .
Can You Bear Non Alcoholic Beers This Year

Can you bear non alcoholic beers this year?

As markets keep expanding and performing different creativities, the beginning of year 2019 has not failed to bring in surprises. Beer hits itself in some news in the starting four days of the year itself, news involving big beer markets like Peroni and Heineken. People are already talking about this coming adventurous year as it may become alcohol free.  

Peroni, the Italian brand and Heineken are two such big beer brands that have blatantly launched their first non alcoholic beers this year in UK and US respectively, thus adding onto the list of names like Guinness and Budweiser that are investing for their non alcoholic iteration plans. Isn’t it indigestible to see the beer market going non alcoholic gradually? Why is this being planned anyways? Well, the answer to your question is what every business is running behind.

Money! The steep decline in the beer sales have been accentuated a lot recently but the one thing that has kept increasing it’s reach to people is a non alcoholic beer. It’s observed that there has been a constant rise in the sales of such beers over the past years, specially in Europe. Also, during 2010 to 2015, while the beer market kept diminishing, beers with no alcohol had shown to have a constant consumption by people throughout.

All these observations clearly suggest that people have been looking for healthier ways of consumption now and thus, beer markets are now wondering that maybe they can even replace sodas with such beers. Plus the biggest advantage for these brands would be that would have to pay lesser tax and can easily expect a higher scale for profits.

According to the Brewbound site, 30% Americans don’t drink alcohols and only 0.3% of the rest consume non alcoholic beers. These numbers tell that people are becoming health conscious and it’s time that they should not be overlooked if the sales for beers keep declining. It’s clearly quoted by Katharine Preville, the lead brand manager for Heineken non alcoholic, “It’s not just about 2019, but the future of the beer category.”      

The compendium of everything mentioned comes to this that you are not going to be at fault, if you expect more brands and expansion in the non alcoholic beer market, now that the increase is showing positives of being enormous and hugely profitable for companies.

This entry was posted in Market Research and tagged Beer Market, Can you bear non alcoholic beers, global beer market, non alcoholic beer market, non alcoholic beers, non alcoholic beers consumption on by .

Did IoT bring substantial worthwhile changes in the recent decade?

Digitalization is grooming fast, with a potential to throw around 100 trillion dollars growth within the next ten years. With the fast pace, India is aiming to have a strong position to boost the GDP within the government programmes like “Make in India” and “Digital India”.

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Involvement of Blockchain In Manufacturing Domain.

The current generation is largely dependent on technologies involving cryptocurrencies and Blockchain. Consequently, they have been cited by the public as tools that can revolutionize the digital model. Bitcoin’s adaptation has been a viable alternative currency for coming generations. At the same pace, blockchain acts as a better and efficient pose for the financial and manufacturing sectors.

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This entry was posted in Market Research and tagged Blockchain in Manufacturing industry, cryptocurrencies and Blockchain, involvement-of-blockchain-in-manufacturing-domain-2018, Technology market research on by .
Quantum Computing and Market Research

Quantum physics paves a new path for Artificial Intelligence!

Technology has progressed itself in numerous ways, thanks to the man-made contributions to the computer and industrial technology, processes have been developed solely on one criterion, to make things easier and profound. While discoveries are constantly on the rise, computerized knowledge has been deeply modified to suit the technological needs.

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Microfluidics. The unheard term projects better exposure

Microfluidics is still a term unknown to many! It doesn’t belong to one particular area but the term comes into view when chemistry and technology intersect. George M Whitesides, one of the major contributors in the Microfluidics area rightly explains how it is referred to the flow with a channel dimension less than 1,000 µm as microfluidics and how the term is a lot more than that.

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3D printing advancement

Audi updates its designing process: 3D printing making it faster

Your favorite Audi just got faster…… this time, in its production process

The development process of vehicle design development has got significantly speedy at Audi, Pre-Series Center in Ingolstadt with the latest advancement in the 3D printing technology and its skillful application in the process of automotive production. The technology has enabled to 3D print various transparent and exact colored tail light covers and other vehicle production parts.
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Neuromarketing : Think about it, it’s genius.

Neuromarketing is emerging as the key tool in the marketing industry. The idea is to let your brain reveal hidden and profitable truths for a marketer. See how market-giants are demonstrating it in their marketing strategies!

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This entry was posted in Market Research and tagged consumer decision making, CONSUMER NEUROSCIENCE, Neuromarketing, Neuromarketing Campaign., Neuromarketing companies, NeuroScience, What’s neuromarketing on by .
Solar projects in india

Uplifting Solar Sector: What’s the Practical Picture?

India can be called the solar hub with major parts of India being suitable for peak solar radiation. PM Modi’s solar power target and installed solar energy project investments boost the potential capacity of renewable energy power plants capturing highest returns. India already has an enormous consumer stand which is the third largest in the world.

Investment: generate 100 GW of solar power by 2022

PM Narendra Modi sets a target of 100 Gigawatts (GW) renewable power from solar energy projects by 2022. This is going to be a major part of his renewable energy project.

India will be contributing $27 million to the International Solar Alliance which is going to be a project of 5 years of recurring investment until 2021.

Solar Corporation of India (SECI) and Indian Renewable Energy Development Agency ( IREADA) have individually contributed $ 1 million to create the ISA corpus fund.

While Softbank also has collaborated with Chinese company GCL System integration technology venturing $930 million worth solar power project in India last month, the Japanese company also jumps in a solar investment worth $20 million in Bharti Enterprises for solar power plants in India.

Current Projects:

Speaking of the projects until now, a report reveals India installed solar power capacity project of 16.68 gigawatts. Three years down the line, the center expects 113 GW renewable energy obtained from the installed solar power plants.

Green incentivization policy of Indian government has generated a standardized module for the demand and supply of solar energy. Some of the researchers have advocated the positive approach of government for the renewable energy sector of the country. However, research groups have admittedly raised concerns about high expectations and a bigger target in a short span of time.

Solar energy in India has geared up for a bigger transformation and there isn’t a doubt in the fact. That being stated, despite all the finance invested in the projects, the execution, direction and the achieving the expected results can be a tough row to hoe.

Having learned the changing energy landscape of India, researchers in the field have raised concerns pertaining to the price offered in the solar auctions, stating the lack of sustainability.

In order to meet the exceptional goals of the solar energy sector, the government would require strong and excellent framing of policies with active participation.

Recent studies have suggested that the solar investment in India needs to be raised to $125 billion funds if the country expects its determined solar plan to get executed properly. As per 2015 statements by government officials, the country shall meet its targets if the country manages to push up funds to $100 billion by 2022.

Talking of widespread usage of solar grid energy, around a quarter of India’s population still lacks access to electricity. Resolving all such conundrums would require $250 billion to achieve the goal. This can only be achieved if a major part of the funds comes from private sector.

Future aspects:

Although total potential energy output cannot be precisely projected in quantitative terms, the average capacity utilization factor for solar PV is approximately 20% mark. Notwithstanding, the sector surely growth in leaps and bounds signaling greater opportunities.

If the solar power plants and projects in India happen to interest the commercial and multinational investment institutes, the significant funds received from these sections would assuredly help drive growth and achieve predetermined targets.

This entry was posted in Market Research and tagged budget India, Solar energy in India, solar energy project investments, solar power plants and projects in India, solar project market research, Solar projects in india on by .
GDPR in marketing

What do you need to know about GDPR. How will it affect your digital presence?

GDPR to be implemented from 25th May which is nearer than it appears for companies. The impact is going to be enormous! Are companies ready for it?

The term GDPR has become even more familiar to customers with Google sending emails about its updated privacy policy. However, there remains a number of people who are still unaware of the ins and outs of the newly updated legislation.

What is GDPR?

General Data Privacy Regulation allows people residing in Europe Economic to have a control over the data shared and used in the area of digital marketing of all business verticals. Though the list of added rules and regulation in the GDPR is pretty long, here’s a brief version of crucial rule-frame which a marketer shouldn’t miss at any point in time.

Breaking it down:

GDPR will ensure more transparency in the operations of companies and how they collect and use the customers’ data. Also, the new regulations also allow customers to control and monitor the data used. At any given point in time, EU residents are given liberty to access stop sharing the data with companies.

Encourage ( or rather oblige ) companies to keep transparency in the marketing operations with respect to_

  • Data collected from the consumer
  • Data used from the data collected
  • Access to the data shared to its customers.
  • Consent from the customers for collecting and using the data

The date of regulation implementation is already nearer than it seems for marketers. In recent surveys conducted, companies were asked their opinions on GDPR and it was found that the majority of the companies are not ready for the change. Companies were given 2 years to get compliant with the change but there are a lot of undertakings who are relied on marketing based on data extracted from digital presence. The new rules are making it even more difficult for such tech giants.

The impact of GDPR

Many companies which run their businesses with data collection being their core competence. Facebook and Google are some of such firms which use customers’ data on a large scale to improve the user experience. These companies undoubtedly will have to take the regulation seriously but what about others? More than 40% of businesses in England have not even heard the term GDPR.

What about businesses which are not operating from the UK?

The rules of GDPR are not only applicable in the EEA region but also to the companies who have direct or indirect operational relation with EEA region. Meaning, even if the company has headquarters outside the EEA region but conducts business in Europe, collects data from the said region, promotes themselves in Europe or has personnel working in there, they are bound to follow the rules and regulations listed in GDPR.


Entities who will violate the rules and regulations of GDPR’ provisions, the penalties imposed differ depending on the type of violation. It also depends on the person or undertaking which mishandled personal data or violated any other norms of the regulation. The penalty amount is going to cost a fortune especially for the companies who gain higher revenue but less profit. Violation of major rules could fine up to 20 million Euro or 4% of the global annual revenue (either of two depending on the greater amount)


There are a couple of countries in the UK which are already having regulatory bodies to look after the digital operations companies or have pre-set rules which overlap the regulation mentioned in GDPR. It will be interesting to see how the companies compliant with the new regulations and what will be the overall impact.

Speaking from a customer’s point of view, there will more power in the hands of consumers and convincing them to give consent for the data collection might just get difficult. Of course, there will be many of them who will blindly give consent but other may not. The introduction of GDPR has become the new challenge for businesses while marketing their product and services and expanding their operations on a larger level.