Category Archives: Healthcare

Data security in a healthcare organization

Is Cyber Security a real concern in the Healthcare Industry? Here’s Why


Digitalization has revolutionized the healthcare industry as much as any other. There has been a sharp increase in conversion of  business processes into digital form. These processes include the storage and processing of huge amount of data related to the consumer’s identity, personal information, medical history etc. 
Before technology took over, the healthcare industry was also supported by paper backed storage systems. But paper backs went out of use and was replaced by technology where information was stored in the form of bits.
Data security in a healthcare organization refers to the security measures taken to protect sensitive data available with the healthcare industry in the form of names, addresses, phone numbers, medical details etc. from cyber attacks. 


With more and more use of technology backed business processes it became necessary to protect the information available in digital form. That is where data security comes into play. 
Data security refers to a set of standards and technologies that protect data privacy from intentional or accidental destruction, modification or disclosure. Data security can be applied using a range of measures and technologies, including administrative controls, physical security measures, logical controls, organizational standards, and other safeguarding measures that limit access to unauthorized or malicious users or processes.

Data Security Challenges in the healthcare industry

Securing data is not an easy task. A few challenges faced while ensuring healthcare data security are as follows:

Single layer protection Using single layer protection proves to be insufficient for protecting huge amount of data.

Difficult to keep up with demand Due to the creation of a large number of spontaneously  growing non-relational databases, security solutions are not able to keep up with the rapidly growing demand. 

Special care needed for large data When large data is involved additional security measures need to be taken to store and process the data safely

Insider leaks It becomes a difficult task to monitor insider leaks. In this case the executives who have access to the data misuse it to mine data

Mistaken Beliefs causing ineffectiveness There exist too many myths with regard to data security that weaken the effectiveness of security measures and makes data vulnerable to attacks. Some of these myths are – Maximum breaches are done by hackers, this is untrue, most of the breaches are done by insiders.

Complexity of data security systems The internet gives a platform to a complex computing environment where sensitive data faces many different types of security threats. The complexity of the system needs to be matched in the security measures also.
Healthcare data security challenges are complex and many in number. It requires up to date counter measures to keep in check.

Significance of data security in healthcare

Healthcare data security threats are the reason why data security holds such importance in the healthcare industry.  The potential consequences of data breaches are disastrous to the right to privacy of individual consumers. Identity theft is a common result of such breaches. There are other negative consequences including reselling of personal information in the stolen data black market. The identity may be stolen for various reasons like targeting sensitive medical information to influence individual’s probability to fall for internet frauds and schemes.

Growth Prospects ofcybersecurity in Healthcare industry

For the cybersecurity industry, there is no looking back. The trends in the last decade show exponential growth in the cybersecurity industry.
Similarly Cyber security is growing in the healthcare industry by leaps and bounds. Moreover there is no slow down or stop being predicted in the next decade as well.  With technological advancement in the healthcare industry the relevance of data security will become of acute importance.

Measures that can be taken in preparation against cyber threats

There are several data security measures in healthcare that can be taken to increase preparedness by the healthcare organizations.Some basic but essential measures include:
Establish strong passwords to ensure it can’t be easily guessed,Set up a firewall,Think of antivirus protection as many latest antivirus softwares are available in the market,Updating is important to stay up to date with the most recent technology ,Secure every laptop,Secure mobile phones, Schedule backups  Monitor steadily, Be smart with emails and surfing the web,Educate your employees about Data Security and create awareness about the threats faced by sensitive data.

Latest News about data security in the healthcare sector

Data Breach in Missouri 

Lawsuit filed by patients against Missouri University Healthcare for data breach of 14 thousand patients.

Experts concerned over data security with AI Healthcare

UK boosts funding for AI in healthcare: Experts convey concerns about data security.Know more about the risks related to AI in our blog Automated Cybersecurity : AI has a long way to go!

JSB Market Research’s new ThrowbackThursday

New regulations for deep sea mining, Hyundai introduces car with solar panel roof and more news.

The last week observed a few ups and downs in diverse global industries. JSB Market Research’s new ThrowbackThursday series is a weekly update for its readers. Now, get a closer view of the market every week! 

Regulations to be set by 2020 for deep sea mining: 

Owing to the increasing demand for metals in batteries, the potential of opening deep-sea mining continues to thrive in a controversial market landscape. The last week received added criticism to the deep-sea mining industry. However, as per the recent research reports, the theoretical regulations for the international deep-sea mining will be taken seriously owing to the new technology from many terrestrial mines. 

“TYS” a new blockchain application in supply chain 

IBM soon to have a tie-up with Chainyard for a new product, TYS offering it to a prominent list of clients. The list will include Vodafone, GlaxoSmithKline, Cisco, and Anheuser-Busch InBev. The new blockchain application in the supply chain is expected to have a smooth and transparent verification network.

Hyundai introduces car with solar panel roof

Sonata Hybrid, Hyundai’s new launched car has solar panels to help charge its battery. Additionally, Tesla also expressed its interest in exploring solar panel roofing in vehicles. The last week was certainly for solar vehicles market at the global level. With this, the global solar vehicle industry is projected to have a healthy CAGR of more than 36% by 2026. 

Endoline Machinery and FANUC partner up for new projects: 

The paper printing Endoline Machinery has launched a sister company and formed a strategic partnership with FANUC.  To emphasize on the robotic palletising equipment, the duo sees a progressive period ahead with their new projects in the robotics in paper, printing industry. 

The demand for endoscopy visualization systems on rise 

Market research conducted in the last week observed massive growth potential in endoscopy visualization systems. Owing to the increasing demand for EVS, researchers project a better future for the global industry. 

  – Written by Gauri Ludbe 

Business Writer

Interim budget 2019 India

Throwback Thursday: Interim budget 2019 of India


India’s interim budget was announced last week and each sector peeks into the policies to see what’s ‘in’ for them. This is a #ThrowbackThursday to India’s Interim budget that fairly focused on the agricultural and rural sector, infrastructure, education, job creation, digital economy among others. 

Agriculture Sector: 

Despite criticism received for inadequate allocation to the agricultural sector, the new government managed to view 2.9 % annual growth rate during 2018-19. The 2019-20 interim budget encouraged women participation in the sector while it puts forward the agri-schemes. The Agri sector Rs 1,30,485 crore and fertilizer subsidy is Rs 79,996 crore for the year 2019-20 through initiatives such as PM-Kisan scheme, Pradhan Mantri Krishi Sinchai Yojana, etc. 

Finance sector: 

High-rated pooled assets of BFCs amounting to a total of one lakh crore during the financial year. Government’s new schemes are expected to boost confidence in the finance industry and help it tide over liquidity issues 


The budget 2019 was in talks for its pro-startups approach. Apart from the government’s TV program dedicated to startups, the governments’ budget talks a lot more than the trend. It primarily proposes to help 20 tech businesses set up resources business incubators and 20 tech business incubators by next year. The government estimates it to benefit more than 70,000 skilled startup creators. Governments’ other startup initiatives encourage Foreign Direct Investments and aim to streamline the process for business newbies. 


Government plays it safe for the healthcare sector as it hikes finance allocation for the section. However, there has not been any new scheme or initiative dedicated to boosting certain crucial healthcare market segments. 


With a great boost to the infrastructure sector, the government plans to support industries such as cement, chemical and other sectors. Despite which, the infrastructure sector may face challenges in overcoming commercial drawbacks. The revisions done in the duties of diverse industrial sectors remained mostly positive. 

Government plans to boost commercial development of India through technological advancements, export competitiveness in various industries. It will be interesting to see how the year turns out to be for the Indian economy ahead of execution. 

  – Written by Gauri Ludbe 

Business Writer

Autism Disorder A perspective on forefront

Autism Spectrum Disorder (ASD): A Perspective on Forefront!

Autism refers to complex neurological disorder mainly involving social impairments and interactions. The individual is mostly affected by developmental language and in the ability to communicate. It is observed with a rigid and at times repetitive behaviors. These range of symptoms makes it known as autism spectrum disorder or ASD. Additionally, it covers a large array of symptoms which are mostly regarding skill and impairment.  Autism Disorder ASD affects normal life in severity and limits day to day activities, further requiring external help or medical attention.

Symptoms Of ASD

The Diagnostic and Statistical Manual of Mental Disorders provides accurate data on people having Autism parameters. They specifically portray as people who have the disorder are advocated in the following symptoms.

  • Mostly having difficulty in communication and interaction with other people mostly stranger.
  • A restrictive behavior which is at times difficult to approach.
  • Interests are further not in contrast to the general population.
  • At times there are symptoms which are associated with a person’s ability in functioning well. This is mostly seen in academics and cultural activities.

Autism is at times described as a disorder being termed as “Spectrum”, mostly because there is a variation of type and severity in the symptoms associated in it. There are often a severity of the symptoms in people who experience it. As an overall, ASD is a disorder that occurs in all groups people irrespective of any racial or ethnic groups.

Largely, it is a lifelong disorder where treatments can be implemented to help the persons in the day to day functions. The American Academy of Pediatrics further recommends children on a young age group to be screened at centers for autism. The caregivers should first talk to the doctor on the ASD screening for an evaluation process to happen.

Diagnosis of Autism

The diagnosis of ASD is made by looking at the behavioral pattern of the individual. Often the developmental process is further used by the age group of two. It is often important to seek immediate attention and assessment, in further to treat any negative portrayal of the disorder. In accordance with an early diagnosis, it is possible that a better treatment can begin in adverse conditions.

Each child who is suspicious should receive a checkup in early days. This can be done with a pediatrician or even with an early childhood health care provider. The American Academy of Pediatrics further makes a recommendation that all children must be screened in accordance with their developmental delays. The age group of such children should be around 9 and 30 months, and a regular visit will ensure a profound treatment in the long term process. At the 18 to 24-month visit, the screening is further improved.

The ASD symptoms in older children are recognized by parents and teacher when they start reading in school. The evaluation is further made with the school’s education team. The process follows, the school team being performed with adequate evaluation. These children are further processed with the primary health care doctor. It is there where health care doctors are appointed for specialized screening in the ASD domain.

Treatment of Autism Spectrum Disorder

The treatment begins just after the diagnosis. Early treatment involves proper care, as medicines largely cannot change the behavioral symptoms.

However, early treatment can be important as it can largely reduce the difficulties of individuals’ and help them in learning new skills. This can further make most of the strengths and weakness go ahead.

A wide range of issues faced by people on the outcome of ASD has suggested that the treatment of Autism Spectrum Disorder is not there on the overall ground. Working with doctors and therapeutics can easily make the process tolerable, as living with autistic individuals is also a different task altogether.

Often people with ASD symptoms can be referred to doctors. They specialize in behavioral, psychological, educational and skill set processes. The programs are highly structured for an intensive involvement of patents and the family members.

Autism is mostly a genetic disorder which is characterized by environmental issues. The behavioral pattern is often affected which also causes a repetitive behavior. Generally, it cannot be prevented and certain risk factors include alcohol, pesticides or pollution, which is taken by the mother prior/during pregnancy. Various controversies have been surrounded on the proposed effects due to the environment, A vaccine hypothesis has been largely not approved in recent times. The whole process affects some brain connections and organization issues of nerve cell synapses.

Awareness for Autism is observed every year on the 2nd of April. This is organized mostly by the member states of the United Nations. They dominantly preach to take measures in raising awareness about people with the Autism Spectrum Disorder. Awareness is largely needed as people who are diagnosed with the disorder is often not well treated in the general population. Making people aware thus make it easy to support the people who are affected lead a normal life.

This entry was posted in Healthcare and tagged autism, autism awareness, autism awareness day 2019, autism disorder, autism spectrum disorder asd, diagnosis of ASD, neurological disorder, symptoms of asd, treatment of asd in child on by .
AI in healthcare

How is AI helping thrive every sector? Watch out the projected trends in 2018

Market leaders invest in the AI and machine learning research to offer better than the best to their customers. What will the new tech trends bring to business industries? 

Artificial Intelligence is gradually getting into every sector of the industry. Be it farming or architecture AI advancements are growing rapidly. You may not feel its presence but AI technology and machine learning are the two trends which are subtly becoming a major part of our everyday life

Speaking of businesses, this technology is becoming the open secret of every leading firm’s next move in the industry. Research reports have shown a significant number of market players are investing in the AI research and development, healthcare and communication being the some of the top AI-driven industries.


Google’s parent company Alphabet has shifted its AI emphasization to the healthcare sector apart from its ‘other bets’ investments. The tech-hub has begun applying Artificial Intelligence in the healthcare solutions while partnering with some of the renowned insurance companies. They are venturing into gadgets that can manage and detect patients risks.

Another AI development booming this year is the robot-assisted surgery. The first such surgery has already taken place in March this year in Kazakhstan. The da Vinci technique has made several complex methods easy to perform offering greater flexibility and precision to surgeons. A couple of virtually assisted nursing AI tools have also been introduced to the market attracting the healthcare technology trend.


Niti Ayog, the think tank of Indian economy has partnered with a tech giant to employ AI technology driven agri-assistance for the farmers of India. The company will use satellite and sensor images, real-time weather data and machine learning to offer the advisory assistant.

Robotic harvesting tools and yield-boosting algorithms are some more AI advancements of the year making a big hit in the agriculture sector. Taking it further, the technology is creating chatbots specially designed for farmers. Using this technology, farmers can communicate in their regional language and solve their doubts through virtual assistants. These chatbots will have advanced voice modulation data to understand the local language of farmers.


Education is rapidly getting integrated with Artificial Intelligence creating advanced academic solutions for students which complement their classroom learning. The advancements are making the education more interesting and interactive with personalized doubts solving and question answering. Although technology cannot replace the conventional teacher-student education, it is certainly adding a methodological application to make the learning easier and better.

Not only students but also the teachers are getting benefited from the advancements in Edtech AI domain. One such development helps instructors to determine the weak areas of a student to help them focus more on that area eventually raising the overall learning bar of a student.


AI has been majorly revolutionized in the field of corporate communication making it more efficient and easier. Artificial Intelligence is contributing to establishing the trust determining factors of consumers. If your consumer does not trust the answers received, the credibility of your firm can be lost. AI technology is using advanced techniques to offer personalized yet accurate information to the customers and build a trustworthy communication with them.

Identity-based communication is also an emerging advancement in the field of corporate communication which will help understand the customer requirement through data fetched and will be able to guide consumers to get their needs fulfilled. In the same manner, AI and machine learning are improving the internal communication of companies to ensure smooth flow of work. It will make faster and precise response to the queries raised and may lead to greater conversions as well.


Already in the trends, the automobile industry has started thriving even more after the automated technology came in. Along with big automobile undertakings like Tesla, BMW and Volvo the AI technology in this industry has also attracted the E-commerce giant Alibaba.

There are certain drawbacks in the development, although, 2018 may become the year to overcome all shortcomings of self-driving cars heating up trends in the next few months.

Artificial Intelligence will be here to stay and will continue astonishing us with its marvelous contribution to every sector. The journey, however, is so astoundingly rapid that people are getting accustomed to interacting with technology in their everyday life.

budget india 2018

Budget 2018: A Better Future for India?

Data insights suggest that a homeland grows with its natives. Human resource is crucial for the economic growth of any nation. Only when all its citizens are well-informed and in good health can the country grow.

To enhance the productivity and earnings of individuals, there should be major investments by the government in the field of healthcare and the education industry.But, how far is this theory implemented in reality?

Budget 2018 highlights


The healthcare investments planned for the year made the biggest newsmaker.  The three concerns addressed in the budget are

  • The quality of medical education
  • Health of the rural population
  • Preventive health care

The finance minister has stated a new National Health Protection Scheme (NHPS). It is expected to have about 50 crore beneficiaries from close to ten crore economically vulnerable families. These families are the ones in which all the members collectively earn less than five lakhs a year.

With an allocation of 2000 crores for this scheme, about 50% of the recipients are expected to be reached in the first year of implementation.

Over half of this cost will be managed by the central government and the rest of the states. This scheme is expected to run on the cashless model with Aadhar-linked formalities.

About 1,200 crores have also been allotted for the transformation of existing health centers making provisions for good quality healthcare with free drugs and diagnostics.

Although the allowance for this sector is higher for FY18 than FY17, India still spends only a little over 1% of its GDP here compared to the UN suggested minimum of 2.5%


The education budget has been planned with a vision of integrating technology with education. This will provide efficient delivery methods and thus improve the quality of education.

The Indian education system looks forward to being learning-outcome based and thus the research sector is to be promoted.

The budget estimate for the education industry is about 85 thousand crores, about 4% more than the previous fiscal year.

This belies the expectations from a country where a major chunk of the population is comprised of youth who need to be honed with a good education system.

Industry analysis shows that the government should be spending about 6% of its GDP on education compared to the current allocation of 3.48%. This is also a plummet from the previous year’s 3.69%.

However, a new scheme called Revitalizing Infrastructure and Systems in Education (RISE) has been unveiled that aims at spending 1,00,000 crores on refurbishing the current system.

This is expected to be financed by the Higher Education Funding Agency (HEFA). The ST population education is also to be aided by the introduction of ‘Eklavya schools’. But no financial source for this has been stated yet.

Predicting the Impact

The two key prospects of the budget suggested by business intelligence reports are:

A merge of several schemes:

  • State-listed financial companies are to be merged to form a single mammoth organization
  • Education from pre-school to junior college levels are to be treated holistically with a merge of several flagship school schemes.

A rise of start-ups

  • In the medical industry, innovations in terms of drug development and delivery, and cost-effective diagnostics and medical devices will be encouraged.
  • The inclusion of technology in the education will require newer services allowing the entry of new firms in the sector.


Poor health drives a lot of families down the economic strata. So, an improvement in healthcare budgets will contribute tremendously to uplifting such groups. India’s progress towards universal health coverage has been highly appreciated. While the schemes sound good, a lot of worries prevail regarding their implementation.

On the other hand, the budget for education has left a majority of the population disappointed. Education is a crucial investment in the human capital and is closely linked to economic growth. This year’s investment is the lowest in 5 years.

Not only this, the most impactful outcomes from the introduced schemes are also expected to be seen only in 2022.

healthcare industry trends 2018

Healthcare Industry trends to watch in 2018

Technologies like AI and Machine Learning will be seen incorporated into the conventional practices in the healthcare by startups and that’s what will spruce up the sector altogether.

The healthcare industry has emerged with a lot of new trends coming in the year 2017. The pace manifests its revamping in the upcoming years. Market research reveals, the year 2018 will witness the healthcare sector with an outstanding contribution by technology uplifting its operations to its best.

Entering 2018, there’s going to be plenty of emerging trends talking about how transparency digitization which is salient for healthcare ecosystem. The report is drawn studying Indian healthcare market.

Incorporating Artificial Intelligence and Cloud:

The healthcare ecosystem has become more organized due to rising adoption of Artificial Intelligence. Incorporating AI technology will resolve problems of hospitals, doctors, patients and the overall industry.

Today, the artificial-intelligence-driven applications are enabling people to talk to doctors, physician, and medical experts for the best suitable treatment. Further, the introduction of E-records has made it possible to access medical data of the patient anytime and anywhere. Whilst, it has also enabled the billing to be organized by the new medical billing system. With this, the science organizations are seeing opportunities to achieve productivity subsuming artificial intelligence in the operations.

The needed Transparency in Healthcare:

Nowadays, patient satisfaction is more determined by the healthcare accountability than many other components of healthcare service. This has made transparency an important element in the healthcare industry. Patients must be availed with the prescribed treatment, medical history, and other records. It eventually will drive positive results and greater satisfaction in patients.

The technology will help patients contact their physicians and doctors through VC to ensure that the procedures are correct.

Introducing Internet of Thing in the Healthcare industry:

Technology industry reports suggest that healthcare providers will embody inventory management and asset tracking based on IoT system. This will ultimately help assure the safety of the patient, operational effectiveness, and staff satisfaction.

The increasing use of IoT will help healthcare providers to make operational decisions and consolidate data thorough platforms enabled by IoT. This will also help enable optimal utilization of assets and reduced costs.

Mobile and handy devices can help to identify risky elements and provide preventive treatments to the patients. It can be utilized to foresee healthcare problems and other trends in the industry.

Contribution of Wearable devices:

Wearable devices like watches, footwear, chest strap and sensible glasses are another technology has simplified the process of collecting the data of patients, making it accessible from anywhere. Such devices are nothing but accessories based working on sensor-based applications.

They are designed in a way that people will try to become healthy, active, eat well and sleep well.These devices help manage blood sugar, blood pressure and even the heart rate of patients.

The healthcare industry has put the potential of technology through its paces to improve, knowledge, communication, caliber, outcome, and effectiveness. Incorporating all these changes into healthcare industry will not only help to deliver best healthcare services, it will also boost a healthy lifestyle.

This entry was posted in Healthcare and tagged Healthcare Industry, healthcare industry analysis, healthcare industry trends 2018, healthcare market research reports, market analysis, Technology Industry on by .

Healthcare communication research begs a behavior change

We depend on market research to give us the necessary industry insight so that healthcare brands can get a competitive advantage by creating marketing campaigns and interventions that are more targeted to create certain type of behavior.

Gone are the days of traditional research methods. They are not adequate enough to provide brands, the boost they want.

The challenge is set. Thankfully, we have in-depth information regarding what makes people tick and a point of view that can be applied to an entire program of market research to prompt the desired behavioral outcome- like for e.g. brand loyalty, change, compliance and uptake etc.

Whatever the necessary behavioral shift may be, we can apply a simple model, framework and checklists to enhance the utility of insight and effect of the advised actions on outcomes.

Optimizing Research Design

Behavior shift principles are important at the first step. How market researchers unpick a business issue or a brand challenge needs to put attention on the goal behavioral outcome.

Three questions that need to be asked are – what are particular behavior we are hoping to create or change? What are the present, principal behavioral biases at play? Which behavioral biases could we leverage?

Model for behavior change

Behavioral outcomes – To guarantee actions can be significant you need to start here and work backwards.

Mental processing –  To determine current obstacles and drivers of behavior, market research report needs to discover why individuals behave as they do today – which of the 6 crucial biases are at play?

Default – We follow habits and have ingrained behavior pattern

Self-Efficacy: We need to believe we can do something to do it

Loss Aversion: People favor evading losses to obtaining equivalent gains

Affect: Our feelings influences how we think and make decisions

Effort: We are inherently lazy and want to expend minimal energy if we can.

Decision frame

We can afterwards discover what can be done to vanquish or leverage the crucial biases to influence the desired behavioral result.

Once the information is collected, applying a focused behavior change analysis framework  [along with traditional measured as apt] is the crucial point. There is no “one size fits all’ method.

The framework is an indication and grounded on customer success criteria took during the research itself. Looking at current behaviors of user’s vs/ non-users can assist to recognize the behavioral prejudices you need to vanquish or those you can more easily leverage.

Focused outputs and interventions

The behavior switch model guides the growth of the most apt [ & most focused] intervention. This process, again is bespoke and grounded upon biases in landscape, play and initiatives scope. A few best tips to keep in mind at this point along with to the analysis output are –

  • Re-ascertain the desired behavior you are hoping to change- what is the objective of your intervention?
  • Be particular- think about who, what, when, where, why and how?
  • Keep your eye on the contextual factors, social norms – when possible use these factors to advantage.

A minutely designed campaign/ intervention can be inadequate if the implementation is not carefully lined up with the design strategy. A huge part of this is appealing all main internal stakeholders so that the route to brand success is mutual with those involved, especially at the coalface.

With tightening budget consideration, we need to be careful not to miss the value of a more targeted approach to communications research. Although taking more investment- especially in terms of time, this has the power to bring greater success in both long and short term goals.