In the Asian continent, China is one of the leaders in consumption of processed and packaged foods. When it comes to the staple quick diet, then nothing can beat the hype over instant noodles. There are so many varieties in this food category that from local to international producers, everyone is in the competition to make it on people’s plate. The cup noodles and those in ready mix of packet have greater sales than the plain ones. The reason of such a behavior is consumer’s demand of speedy and tasty meal in few minutes.
However, due to more and more people preferring noodle serving, concerns of health are also existent. Some of the consumers complain that having too much of these processed edibles are causing obesity, constipation, gastric troubles, lack of nutrition and loss of taste for ethnic food items. But still, citizens prefer a share of Chinese instant noodles, making up to a major component of daily consumerism in readymade food. The products are high in energy, but low on nutrition, inexpensive and good for a filling meal.
Chinese Noodles Wriggle Back and Forth in the Market
Being large on population, China is also one of the main producers of cup and packaged noodles in Asia, which has an impressive CAGR growth past many years. It has outdone even the United States in this sector. What is new in the market is a range of exotic flavors, high end products, healthier makes, whole grain byproducts, noodles for cardiovascular, hypertension, and diabetic patients. The trend of cooking something healthy in form of noodles is attracting greater number of audiences to these food items.
In 2012 and 2013, the sales growth of noodles in China slowed from 12 percent to 3, the reason being lesser number of migrants in the region, and reduction in preference of unhealthy convenience food. Thus, now manufacturers are getting the customers back on track by creating delicious alternatives and healthier options in cup and instant noodles. The challenges come from product innovation, price hike, and preference for high end noodles, pushing back local and small sized producers back.