As markets keep expanding and performing different creativities, the beginning of year 2019 has not failed to bring in surprises. Beer hits itself in some news in the starting four days of the year itself, news involving big beer markets like Peroni and Heineken. People are already talking about this coming adventurous year as it may become alcohol free.
Peroni, the Italian brand and Heineken are two such big beer brands that have blatantly launched their first non alcoholic beers this year in UK and US respectively, thus adding onto the list of names like Guinness and Budweiser that are investing for their non alcoholic iteration plans. Isn’t it indigestible to see the beer market going non alcoholic gradually? Why is this being planned anyways? Well, the answer to your question is what every business is running behind.
Money! The steep decline in the beer sales have been accentuated a lot recently but the one thing that has kept increasing it’s reach to people is a non alcoholic beer. It’s observed that there has been a constant rise in the sales of such beers over the past years, specially in Europe. Also, during 2010 to 2015, while the beer market kept diminishing, beers with no alcohol had shown to have a constant consumption by people throughout.
All these observations clearly suggest that people have been looking for healthier ways of consumption now and thus, beer markets are now wondering that maybe they can even replace sodas with such beers. Plus the biggest advantage for these brands would be that would have to pay lesser tax and can easily expect a higher scale for profits.
According to the Brewbound site, 30% Americans don’t drink alcohols and only 0.3% of the rest consume non alcoholic beers. These numbers tell that people are becoming health conscious and it’s time that they should not be overlooked if the sales for beers keep declining. It’s clearly quoted by Katharine Preville, the lead brand manager for Heineken non alcoholic, “It’s not just about 2019, but the future of the beer category.”
The compendium of everything mentioned comes to this that you are not going to be at fault, if you expect more brands and expansion in the non alcoholic beer market, now that the increase is showing positives of being enormous and hugely profitable for companies.