Business can get a competitive edge by integrating tools analytics that are social media oriented. These will help to sift and sort through a big data available at social media platforms to recognize customer response and sentiment matters along with concise measurement of branding and marketing techniques. The social media analytics market is greatly booming because of popular utilization of Facebook, Twitter, Google+, YouTube, LinkedIn, Instagram, Tumblr, Pinterest, VK, Flickr etc.
These tools provide competitive intelligence about key influencers, customer perceptions for the brand, competitor information, identify trends, examine qualitative data, result market events, share the company’s voice, segment and target groups to take part in research modules, add value to traditional strategies and a lot more. The analytics also help in development and ideation of product/service, hone behavioral reactions, validates findings, give modern survey methods, perform social listening, arrange brand reputation etc.
What is New in Social Media Tools and Analytics?
The calculation is based over services like support, integration and consulting with software. The users are mostly concentrated on small/medium businesses, and enterprises. The recognized industry verticals teeming at the social media are telecom/IT, automotive, healthcare & pharmaceuticals, financial services, Insurance, banking, fast moving consumer goods, retail & hospitality, and consumer packaged goods.
The prominent regions progressing over such techniques are Asia Pacific, Europe, North America, Latin America, Middle East and Africa. The major players as per social media analytics research are Collaborate.org, Attensity who, IBM, HP Autonomy, SAS, Simply Measured, and SAP Dachis Group by Sprinklr. Recent acquisitions involve Integrasco by Confirmit, uberVU by Hootsuite, EdgeRankChecker by Socialbakers, Kana by Verint, and others.