The Malaysian pet food market was valued at US$ XX Mn in 2017 and is expected to reach US$ XX Mn by 2022 growing at a CAGR of XX% during the forecast period. By definition pet food refers to the manufactured food material intended for consumption by pets( such as dogs, cats, bird, fish etc). It is additionally supposed to ensure a healthy and safe diet. Generally, the pet food is a by-product of the human food industry. It is not deemed fit to be consumed by humans and is not regarded as human grade. The pet food packages are tested by certain govt. organisations before they are certified complete & balanced and fit for consumption. Generally, the protocol requires at least 6 of 8 animals (of a certain specimen) to complete the feeding trial without showing pathological or clinical signs of nutritional excess or deficiency ; also the specimens are not allowed to lose more than 15% of their starting weight.
The end-users are generally the households, zoos, public aquariums, veterinary clinics etc.Market Dynamics
The following factors are prominent in discussing the fate of the industry:
--> Malaysia is one of the major developing nations in the Asia-Pacific region. With the rise of disposable incomes, more and more people are adopting pets.
--> 50% of the nation is estimated to be less than 30 years of age. The urban nature of these young generation people and their tendency to follow the latest trends has been a major driving factor for the pet food industry in Malaysia.
--> Dogs and cats are the most adopted pets in the region. Other than stray cats and dogs a significant interest is observed in the special breeds of the animals from neighbouring countries like Persian, Javanese, Burmese, Siamese etc.
--> Pet adoption is further encouraged by many native and global animal welfare agencies (like Paw animal welfare society, Penang animal welfare society etc.).
--> With the widely popular and accepted idea of pet humanisation coupled with the recent tendency of premiumnisation people are gladly purchasing the branded products over the local ones even higher prices.
--> Local food products which are way cheaper( though of poorer quality and dubitable safety standards) are the major competitors for their branded counterparts.
--> Counterfeit pet food products imitating the same package designs as of the branded ones are difficult to detect and pose a major challenge to the growth of the industry.
Market opportunity lies in acquisition of the local firms by the big brands to expand the global network. Other than that, increased advertisement and publicity will increase the consumer base.Market Segmentation
The Malaysian food market can be segmented into the following categories:
> Dry Pet Foods (Grain-Free, Others)
> Wet Pet Foods (Grain-Free, Others)
> Veterinary Diets
> Liquid Food
> Organic Product
> Economic Segment
> Premium Segment
> Super Premium Segment
> Other Animals
> Cereals and Cereal Derivatives
> Specialized Pet Shops
> Internet Sales
> Others (Grocery, Non-Grocery Stores)Key Players
Some of the key players in the Malaysian market are:
Royal Canin, Mars Inc., Nestle Purina, Colgate-Palmolive ( Hills Pet Nutrition), Nutriara Alimentos Ltd.Report Contents
--> Malaysia Pet Food Market Segments
--> Malaysia Pet Food Market Drivers, Restraints and Opportunities
--> Malaysia Pet Food Market Size & Forecast 2016 to 2022
--> Supply & Demand Value Chain
--> Malaysia Pet Food Market Current Trends
--> Competition &Major Companies
and R&D Status
--> Porters Five Force Analysis
--> Strategic and Critical Success Factor Analysis of Key PlayersRegional Analysis:
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides in-depth market segmentation that is derived from extensive product mapping exercises, macro-economic factors and other qualitative and quantitative insights. The impact of all such factors are delivered across multiple market segments and geographies.Report Highlights:
--> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
--> Consumer and Pricing Analysis
--> Market dynamics of the industry
--> In-depth Market Segmentation
--> Historical and Projected Market Sizing in terms of volume and value
--> Recent market trends and Impact Factors
--> R&D Status and Technology
--> Extensive Industry Structure Coverage
Publisher Name : Market Litmus