In advertising and media market, the size is difficult to assess and estimates by analysts differ to some degrees. This may be due to the inclusion of creative and agency costs, marketing efforts / local branding efforts, public relations, creation/ maintenance of websites etc. and various other factors, in addition to the media expenses.
Advertising and media market research reports are therefore needed to offer clients intel about the market and the industry. JSB reports can offer clients an inside perspective that is required whether you focus on online or offline mediums, or even a mix.Read More..