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Asian Live Stream Market: Drivers, Restraints, Opportunities, Trends, and Forecasts to 2023

  • Published Date: 28 Aug 2017
  • Number of Pages: 84
  • Category: Technology
  • Country: Global
Overview: Live streaming video refers to broadcasts in real time over the internet and it is a popular phenomenon in the global entertainment and communication industry. The innovative live streaming services have brought the customers and brands close by maintaining higher degree of transparency and thus promoting a better understanding of the customer behavior for brands. It also creates better targeting strategies for the companies. In the recent years, the market has moved from just being a provider of online broadcasting to a provider of online video platforms with wide growing user-generated content (UGC). The increasing internet penetration, video quality, faster broadcasting speeds, and rapid growth of smartphone penetrations are spurring the Asian live stream market growth. Online platforms have become a strategic business model for marketers and brands as it helps them to analyse trends in consumer behaviour and brand communication. Market Analysis: Brands are strategically prioritizing online broadcasting services as a tool to reach their target customers and for broadcasting information about their product launches, behind-the-scene footage and product demonstrations to gain traction. According to Infoholic Research, Asian Live Stream Market is expected to grow at a CAGR of 46.4% through the forecast period 2017-2023.

The market is analysed by user type, deployment type, device type, use-case, and countries. Market Segmentation Analysis: The user types segment includes B2C users, B2B users and P2P users. The market is driven by improving internet speed, changing trends in the entertainment industry and demand for greater transparency between customers and brands. The major deployment types used by the customers are: Cloud, on-premises and hybrid. The wide spread of public cloud technologies implementation, B2C and B2B branding, entertainment content, corporate communications, advertising, training purposes and others are fueling live stream platformss operations in Asian markets. The popular devices used for live streaming in Asia are PC/Laptop and Smartphone, Tablets, smart tv and others. The growing internet penetration rates and lowered device prices are expected to enhance the necessary infrastructure required for the wide uptake of live stream technology. Countries and Vertical Analysis: The counties covered in report are China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. Among these Japan, Taiwan, South Korea and China are expected to grow at a higher CAGR through the forecast period 2017-2023.

The popular use case/verticals for the live stream platforms are sports, gameplay, user generated content, consents and others. Most of the global leading companies in the entertainment industry are entering Asian live sports stream market place as there are low barriers to enter. P2P customers dominating the user generated content segment due to the higher interaction levels live stream offers. Benefits and Vendors The report contains an in-depth analysis of vendor profiles, which include financial health, business units, key business priorities, SWOT, strategy, and views; and competitive landscape. Companies analysed in the report are Ustream, JStream, Wowza, Neulion, NicePeopleAtWork, and Amazon Prime and Kamcord. The study offers a comprehensive analysis of the Asian Live Stream Market. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. In addition, it helps the venture capitalist in understanding the companies better and take informed decisions.
Publisher Name : Infoholic Research
1 Industry Outlook
9 1.1 Industry Overview
9 1.2 Industry Trends
10 1.3 PEST Analysis
11 2 Report Outline
12 2.1 Report Scope
12 2.2 Report Summary
13 2.3 Research Methodology
14 2.4 Report Assumptions
15 3 Market Snapshot
16 3.1 Total Addressable Market
16 3.2 Segmented Addressable Market
17 4 Market Outlook
18 4.1 Overview
18 4.2 Market Trends
18 4.3 Porter 5 (Five) Forces
20 5 Market Characteristics
21 5.1 Evolution
21 5.2 Ecosystem
22 5.3 Market Segmentation
23 5.4 Market Dynamics
23 5.4.1 Drivers
25 5.4.1.1 Growing Internet connectivity across Asia
25 5.4.1.2 The evolution of live streaming
25 5.4.1.3 Increasing demanding for Video-As-A-Service (VaaS)
25 5.4.1.4 To stay competitive
25 5.4.2 Restraints
25 5.4.2.1 Higher internet charges
25 5.4.2.2 Internet outage and traffic overloads
25 5.4.2.3 Bandwidth optimization
26 5.4.3 Opportunities
26 5.4.3.1 Growing Demand for Video analytics
26 5.4.3.2 Government projects
26 5.5 DRO Impact Analysis
27 6 User Types: Market Size and Analysis
29 6.1 Overview
29 6.2 B2B users (Business to Business)
30 6.3 B2C users (Business to Customer)
30 6.4 P2P users
31 7 Deployment Type: Market Size and Analysis
33 7.1 Overview
33 7.2 Cloud
33 7.3 On-premises
34 7.4 Hybrid
35 8 Device type: Market Size and Analysis
36 8.1 Overview
36 8.2 PC/Laptop
37 8.3 Smartphone
38 8.4 Tablet
38 8.5 Smart tv
39 8.6 Others
40 9 Use Case: Market Size and Analysis
41 9.1 Overview
41 9.2 Sports
41 9.3 Game play
42 9.4 User generated Content (UGC)
43 9.5 Concerts
43 9.6 Others
44 10 Countries: Market Size and Analysis
45 10.1 Overview
45 10.2 China
50 10.3 India
52 10.4 Indonesia
53 10.5 Japan
54 10.6 Malaysia
55 10.7 Philippines
57 10.8 Singapore
58 10.9 South Korea
59 10.10 Taiwan
60 10.11 Thailand
62 10.12 Vietnam
63 11 Vendors Profile
65 11.1 Ustream
65 11.1.1 Overview
65 11.1.2 Business Focus
66 11.1.3 SWOT Analysis
67 11.1.4 Business Strategies
67 11.2 J-Stream
68 11.2.1 Overview
68 11.2.2 Business Focus
69 11.2.3 SWOT Analysis
69 11.2.4 Business Strategies
69 11.3 Wowza
70 11.3.1 Overview
70 11.3.2 Business Focus
71 11.3.3 SWOT Analysis
71 11.3.4 Business Strategies
71 11.4 Livestream
72 11.4.1 Overview
72 11.4.2 Business Focus
73 11.4.3 SWOT Analysis
73 11.4.4 Business Strategies
73 11.5 Twitch
75 11.5.1 Overview
75 11.5.2 Business Focus
76 11.5.3 SWOT Analysis
77 11.5.4 Business Strategies
77 12 Companies to Watch for
78 12.1 NeuLion
78 12.1.1 Overview
78 12.1.2 Product Offering
78 12.2 kamcord
78 12.2.1 Overview
78 12.2.2 Product Offering
79 12.3 Douyu Network Technology
78 12.3.1 Overview
78 12.3.2 Product Offering
79 13 Competitive Landscape
80 13.1 Competitor Comparison Analysis
80 14 Expert Insights
81 Annexure
83 Abbreviations 83

List Of Tables

TABLE 1 WHY PEOPLE LIVE STREAM 28
TABLE 2 ASIAN LIVE STREAM MARKET REVENUE BY USER TYPES, 20172023 ($BILLION) 28
TABLE 3 ASIAN LIVE STREAM MARKET GROWTH BY USER TYPES, 20172023 (Y-O-Y) % 28
TABLE 4 ASIAN LIVE STREAM MARKET REVENUE BY DEPLOYMENT TYPE, 2017-2023 ($BILLION) 32
TABLE 5 ASIAN LIVE STREAM MARKET GROWTH BY DEPLOYMENT TYPE, 20172023 (Y-O-Y) % 32
TABLE 6 AVERAGE TIME SPENT ON INTERNET BY DEVICE & TIME SPENT ON LIVE STREAM, BY COUNTRY, ASIA (IN HOURS), 2016 35
TABLE 7 ASIAN LIVE STREAM MARKET REVENUE BY DEVICE TYPE, 2017-2023 ($BILLION) 36
TABLE 8 ASIAN LIVE STREAM MARKET GROWTH BY DEVICE TYPE, 2017-2023 (Y-O-Y) % 36
TABLE 9 ASIAN LIVE STREAM MARKET REVENUE BY USE-CASE, 2017-2023 ($BILLION) 40
TABLE 10 ASIAN LIVE STREAM MARKET GROWTH BY USE-CASE, 2017-2023 (Y-O-Y) % 40
TABLE 11 MALE& FEMALE INTERNET PENETRATION, FIXED BROADBAND PENETRATION & AVERAGE INTERENET SPEED BY COUNTRY, 2016 44
TABLE 12 GLOBAL INTERNET PENETRATION & USERS BY REGION, 2016 44
TABLE 13 INTERNET PENETRATION BY COUNTRY IN ASIA, 2016 46
TABLE 14 URBAN POPULATION, SMARTPHONE PENETRATION, ACTIVE SOCIAL MEDIA USERS IN ASIA, 2016 47
TABLE 15 CUSTOMER DEMOGRAPHICS: LIVE STREAM PENETRATION& ACTIVE USERS BY AGE GROUP BY COUNTRY, 2016 48
TABLE 16 ASIAN LIVE STREAM MARKET REVENUE BY COUNTRIES, 2017-2023 ($MILLION) 48
TABLE 17 ASIAN LIVE STREAM MARKET GROWTH BY COUNTRIES, 2017-2023 (Y-O-Y) % 49
TABLE 18 CHINA LIVE STREAM MARKET REVENUE BY USE CASE, 2017-2023 ($MILLION) 50
TABLE 19 CHINA LIVE STREAM MARKET GROWTH BY USE CASE, 2017-2023 (Y-O-Y) % 50
TABLE 20 INDIA LIVE STREAM MARKET REVENUE BY USE CASE, 2017-2023 ($MILLION) 51
TABLE 21 CHINA LIVE STREAM MARKET GROWTH BY USE CASE, 2017-2023 (Y-O-Y) % 51
TABLE 22 INDONESIA LIVE STREAM MARKET REVENUE BY USE CASE, 2017-2023 ($MILLION) 52
TABLE 23 INDONESIA LIVE STREAM MARKET GROWTH BY USE CASE, 2017-2023 (Y-O-Y) % 53
TABLE 24 JAPAN LIVE STREAM MARKET REVENUE BY USE CASE, 2017-2023 ($MILLION) 53
TABLE 25 CHINA LIVE STREAM MARKET GROWTH BY USE CASE, 2017-2023 (Y-O-Y) % 54
TABLE 26 MALAYSIA LIVE STREAM MARKET REVENUE BY USE CASE, 2017-2023 ($MILLION) 55
TABLE 27 MALAYSIA LIVE STREAM MARKET GROWTH BY USE CASE, 2017-2023 (Y-O-Y) % 55
TABLE 28 PHILIPPINES LIVE STREAM MARKET REVENUE BY USE CASE, 2017-2023 ($MILLION) 56
TABLE 29 PHILIPPINES LIVE STREAM MARKET GROWTH BY USE CASE, 2017-2023 (Y-O-Y) % 56
TABLE 30 SINGAPORE LIVE STREAM MARKET REVENUE BY USE CASE, 2017-2023 ($MILLION) 57
TABLE 31 SINGAPORE LIVE STREAM MARKET GROWTH BY USE CASE, 2017-2023 (Y-O-Y) % 58
TABLE 32 SOUTH KOREA LIVE STREAM MARKET REVENUE BY USE CASE, 2017-2023 ($MILLION) 59
TABLE 33 SOUTH KOREA LIVE STREAM MARKET GROWTH BY USE CASE, 2017-2023 (Y-O-Y) % 59
TABLE 34 TAIWAN LIVE STREAM MARKET REVENUE BY USE CASE, 2017-2023 ($MILLION) 60
TABLE 35 TAIWAN LIVE STREAM MARKET GROWTH BY USE CASE, 2017-2023 (Y-O-Y) % 60
TABLE 36 THAILAND LIVE STREAM MARKET REVENUE BY USE CASE, 2017-2023 ($MILLION) 61
TABLE 37 THAILAND LIVE STREAM MARKET GROWTH BY USE CASE, 2017-2023 (Y-O-Y) % 61
TABLE 38 VIETNAM LIVE STREAM MARKET REVENUE BY USE CASE, 2017-2023 ($MILLION) 62
TABLE 39 VIETNAM LIVE STREAM MARKET GROWTH BY USE CASE, 2017-2023 (Y-O-Y) % 63

List Of Figures

CHART 1 PEST ANALYSIS OF ASIAN LIVE STREAM MARKET 11
CHART 2 RESEARCH METHODOLOGY OF ASIAN LIVE STREAM MARKET 14
CHART 3 GLOBAL LIVE STREAM MARKET REVENUE, 20172023 ($BILLION) 16
CHART 4 ASIAN LIVE STREAM MARKET REVENUE, 2017-2023 ($BILLION) 17
CHART 5 PORTER 5 FORCES LIVE STREAM MARKET IN ASIA 19
CHART 6 EVOLUTION OF LIVE STREAM MARKET IN ASIA 20
CHART 7 ECOSYSTEM OF LIVE STREAM MARKET IN ASIA 21
CHART 8 MARKET SEGMENTATATION OF ASIAN LIVE STREAM MARKET 22
CHART 9 MARKET DYNAMICS DRIVERS, RESTRAINTS & OPPORTUNITIES 23
CHART 10 DRO - IMPACT ANALYSIS OF ASIAN LIVE STREAM MARKET 26
CHART 11 B2B USERS MARKET REVENUE, 2017-2023 ($BILLION) 29
CHART 12 B2C USERS MARKET REVENUE, 2017-2023 ($BILLION) 30
CHART 13 P2P USERS MARKET REVENUE, 2017-2023 ($BILLION) 30
CHART 14 CLOUD MARKET REVENUE, 2017-2023 ($BILLION) 33
CHART 15 ON-PREMISES MARKET REVENUE, 2017-2023 ($BILLION) 34
CHART 16 HYBRID MARKET REVENUE, 2017-2023 ($BILLION) 34
CHART 17 PC/LAPTOP MARKET REVENUE, 2017-2023 ($BILLION) 36
CHART 18 SMARTPHONE MARKET REVENUE, 2017-2023 ($BILLION) 37
CHART 19 TABLET MARKET REVENUE, 2017-2023 ($BILLION) 38
CHART 20 SMART TV MARKET REVENUE, 2017-2023 ($BILLION) 38
CHART 21 OTHERS MARKET REVENUE, 2017-2023 ($BILLION) 39
CHART 22 SPORTS MARKET REVENUE, 20172023 ($BILLION) 41
CHART 23 GAME PLAY MARKET REVENUE, 2017-2023 ($BILLION) 41
CHART 24 USER GENERATED CONTENT REVENUE, 2017-2023 ($BILLION) 42
CHART 25 CONSENTS MARKET REVENUE, 2017-2023 ($BILLION) 42
CHART 26 OTHERS MARKET REVENUE, 2017-2023 ($BILLION) 43
CHART 27 CHINA LIVE STREAM MARKET REVENUE, 20172023 ($BILLION) 50
CHART 28 INDONESIA LIVE STREAM MARKET REVENUE, 2017-2023 ($MILLION) 52
CHART 29 JAPAN LIVE STREAM MARKET REVENUE, 2017-2023 ($MILLION) 53
CHART 30 MALAYSIA LIVE STREAM MARKET REVENUE, 2017-2023 ($MILLION) 54
CHART 31 PHILIPPINES LIVE STREAM MARKET REVENUE, 20172023 ($MILLION) 56
CHART 32 SINGAPORE LIVE STREAM MARKET REVENUE, 2017-2023 ($MILLION) 57
CHART 33 SOUTH KOREA LIVE STREAM MARKET REVENUE, 2017-2023 ($MILLION) 58
CHART 34 TAIWAN LIVE STREAM MARKET REVENUE, 2017-2023 ($MILLION) 59
CHART 35 THAILAND LIVE STREAM MARKET REVENUE, 2017-2023 ($MILLION) 61
CHART 36 VIETNAM LIVE STREAM MARKET REVENUE, 2017-2023 ($MILLION) 62
CHART 37 USTREAM COMPANY PROFILE: MARKET OUTLOOK 64
CHART 38 USTREAM: SWOT ANALYSIS 66 CHART 39 J-STREAM: OVERVIEW SNAPSHOT 67
CHART 40 J-STREAM: SWOT ANALYSIS 68 CHART 41 WOWZA:OVERVIEW SNAPSHOT 69
CHART 42 WOWZA: SWOT ANALYSIS 70 CHART 43 LIVESTREAM: OVERVIEW SNAPSHOT 71
CHART 44 LIVESTREAM: SWOT ANALYSIS 72 CHART 45 TWITCH: OVERVIEW SNAPSHOT 74

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