phone

Digital Signage in Retail: Technology & Usage Cases - Creating Attractive Experiences for Shoppers

  • Published Date: 15 Apr 2017
  • Number of Pages: 11
  • Category: Retail
  • Country: Global

Digital Signage in Retail: Technology & Usage Cases - Creating Attractive Experiences for Shoppers

Summary

"Digital Signage in Retail: Technology & Usage Cases", report discusses how different retailers can benefit from the digital signage technology, with advice provided for IT vendors. Digital signage is an effective form of advertising in stores, since it does not only help retailers to display advertisements and marketing messages in stores, but also enables improvements to business operations and gaining customer insight. Multiple best practice approaches from different retailers are analyzed to provide a range of examples.

Digital signage has emerged as an innovative technology that helps retailers display information and marketing messages. These systems include a network of displays that show images or video content, and are connected to a content management system, which enables real-time updates. Sensors, beacons, cameras and other devices can be attached to signage systems for enabling customer interaction.

Scope

- Digital signage has seen growing adoption particularly in retail since it provides an opportunity to visually interact with customers and effectively communicate product information and promotions in stores
- Investing in a digital signage solution is likely to increase sales and brand awareness, whilst also providing cost savings compared to traditional posters and other print media
- Interactive interfaces such as kiosks and tablets can also be used as digital signage at various retail locations such as at the point of sales (PoS), on product shelves and in aisles

Reasons to buy

- Get a detailed understanding of the usage and importance of digital signage in retail. This report can help you pitch solutions to retailers that include digital signage technology and to gain insight into retailers priorities and challenges.

Publisher Name : GlobalData


1 Key Findings 2
2 Case Studies 4
2.1 John Lewis 4
2.2 AEON Group 4
2.3 7-Eleven 5
2.4 Coles Supermarket 5
2.5 WH Smith 6
3 Advice for IT Vendors 7
4 Appendix 8
4.1 Further reading 8
4.2 Contact the authors 9
4.3 Contact Us 10



Digital Signage in Retail: Technology & Usage Cases - Creating Attractive Experiences for Shoppers Digital Signage in Retail: Technology & Usage Cases , report discusses how different retailers can benefit from the

View Report

Saudi Arabia: Mobile Network Upgrades, Fiber Expansion and Digital Transformation to Remain Key Focus Areas for Operators Saudi Arabia: Mobile Network Upgrades, Fiber Expansion and Digital Transformation to Remain Key Focus

View Report

Digital Payment Market reports by jsb offers a comprehensive analysis of the Digital Payment Systems market in India and complete key Analysis of the Digital Market industry

View Report

Select License Type

Delivery Details

Delivery Details : Electronic files (PDF) of market research reports will dispatched within 12 to 24 hours. (Mon-Fri IST)

Customized Report

If a particular report is not as per your requirement you can ‎choose "Customized Report". To visit click on -

Custom Research Reports