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The Cards and Payments Industry in Egypt: Emerging trends and opportunities to 2020

  • Published Date: 05 Jul 2017
  • Number of Pages: 49
  • Category: Finance and Banking
  • Country: Egypt
The Cards and Payments Industry in Egypt: Emerging trends and opportunities to 2020

Summary

GlobalDatas "The Cards and Payments Industry in Egypt: Emerging trends and opportunities to 2020" report provides detailed analysis of market trends in the Egyptian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, payment cards, cash, and cheques during the review-period (2012-16e).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2016-20f). It also offers information on the countrys competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalDatas research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

This report provides top-level market analysis, information and insights into the Egyptian cards and payments industry, including -
- Current and forecast values for each market in the Egyptian cards and payments industry, including debit and credit cards.
- Detailed insights into payment instruments including credit transfers, cash, cheques, and payment cards. It also, includes an overview of the countrys key alternative payment instruments.
- E-commerce market analysis and payment methods.
- Analysis of various market drivers and regulations governing the Egyptian cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.

Scope

- To replenish depleting foreign reserves and reduce illegal foreign currency trading in the country, the central bank directed banks to adopt measures to regulate the international use of Egyptian pound-denominated debit cards in 2016. Every bank must enforce a cap on payment card transactions and cash withdrawal limits for international transactions. Following the announcement, Crdit Agricole Egypt banned the use of Egyptian pound-denominated debit cards abroad with effect from September 1, 2016. Likewise, CIB has reduced the limit on oversees spending on Egyptian pound-denominated debit cards. The maximum monthly purchase limit of its Classic, Titanium, and Platinum cards are $50 (EGP906.60), $150 (EGP2,719.90), and $300 (EGP5,439.70) respectively.
- Alternative payments are slowly gaining prominence in Egypt. Visa in association with QNB Alahli Bank launched its mobile payment solution mVisa in Egypt in May 2017. The service allows users to make in-store payments by scanning a QR code or entering the merchants identification number. Banque Misr launched its mobile wallet BM Wallet in February 2017, allowing customers to transfer funds to individuals in Egypt, withdraw cash, make utility bill payments, and conduct in-store purchases at participating merchants. Similarly, CIB introduced its Smart Wallet in January 2016, allowing customers to conduct purchases, make utility bill payments, and pay for ticketing and mobile recharges.
- To increase financial inclusion and promote electronic payments, the Central Bank of Egypt introduced new regulations on mobile payment services in November 2016. Banks must now employ agents in remote areas to provide banking services to unbanked and low-income individuals. Users can transfer funds from their mobile account to other accounts within the same bank. Additionally, micro-enterprises and small merchants can receive payments from customers on their mobile accounts. The service enables consumers to receive cross-border family remittances on their mobile accounts, and the money transferred can be disbursed by beneficiaries through agents.

Reasons to buy

- Make strategic business decisions, using top-level historic and forecast market data, related to the Egyptian cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in the Egyptian cards and payments industry.
- Assess the competitive dynamics in the Egyptian cards and payments industry.
- Gain insights into marketing strategies used for various card types in Egypt.
- Gain insights into key regulations governing the Egyptian cards and payments industry.
Publisher Name : GlobalData

EXECUTIVE SUMMARY 2
1.1. Market overview 2
1.2. Key facts 4
1.3. Top five industry events 5
2. PAYMENT INSTRUMENTS 11
2.1. Current payment environment 11
3. E-COMMERCE AND ALTERNATIVE PAYMENTS 13
3.1. E-commerce market analysis 13
3.2. Alternative payment solutions 14
3.2.1. Flous 14
3.2.2. Phone Cash 14
3.2.3. PayPal 14
3.2.4. CashU 14
3.2.5. CIB Smart Wallet 15
3.2.6. BM Wallet 15
3.2.7. mVisa 15
4. REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY 16
4.1. Regulatory framework 16
4.2. Anti-money laundering and counter-terrorism financing 16
4.3. Foreign direct investment regulations 17
5. ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS 18
6. PAYMENT CARDS 20
7. DEBIT CARDS 22
7.1. Debit cards market analysis 22
7.2. Competition in the debit card market 24
7.3. Debit cards comparison 26
8. PAY-LATER CARDS 27
8.1. Pay-later card market analysis 27
8.2. Competition in the pay-later card market 29
8.3. Pay-later cards comparison 31
9. PREPAID CARDS 32
10. APPENDIX 34
10.1. Abbreviations and acronyms 34
10.2. Supplementary data 35
10.3. Definitions 43
10.4. Methodology 45
10.5. Bibliography 47
10.6. Further reading 47

List Of Tables


Table 1: Egypt: key facts, 2016 4
Table 2: Egypt: regional benchmarking of payment cards, 2016 4
Table 3: Egypt: mode of entry for foreign banks 17
Table 4: Egypt: debit cards comparison and key features, 2017 26
Table 5: Egypt: gold credit cards comparison and key features, 2017 31
Table 6: Egypt: premium credit cards comparison and key features, 2017 31
Table 7: Egypt: payment instrument transaction values (EGPbn), 2012-16e 35
Table 8: Egypt: payment instrument transaction values ($bn), 2012-16e 35
Table 9: Egypt: payment instrument transaction volumes (millions), 2012-16e 35
Table 10: Egypt: payment cards in circulation by type (millions), 2012-20f 36
Table 11: Egypt: volume of payment card transactions (millions), 2012-20f 36
Table 12: Egypt: value of payment card transactions (EGPbn), 2012-20f 36
Table 13: Egypt: value of payment card transactions ($bn), 2012-20f 36
Table 14: Egypt: debit cards in circulation (millions), 2012-20f 36
Table 15: Egypt: debit card transaction volumes, 2012-20f 37
Table 16: Egypt: debit card transaction values (EGP), 2012-20f 37
Table 17: Egypt: debit card transaction values ($), 2012-20f 37
Table 18: Egypt: debit cards in circulation by scheme (millions), 2012-16e 38
Table 19: Egypt: debit card transaction values by scheme (EGPbn), 2012-16e 38
Table 20: Egypt: debit card transaction values by scheme ($bn), 2012-16e 38
Table 21: Egypt: debit card transaction values by issuer (EGPbn), 2012-16e 38
Table 22: Egypt: debit card transaction values by issuer ($m), 2012-16e 39
Table 23: Egypt: pay-later cards in circulation (millions), 2012-20f 39
Table 24: Egypt: pay-later card transaction volumes, 2012-20f 39
Table 25: Egypt: pay-later card transaction values (EGP), 2012-20f 40
Table 26: Egypt: pay-later card transaction values ($), 2012-20f 40
Table 27: Egypt: pay-later cards in circulation by scheme (000s), 2012-16e 40
Table 28: Egypt: pay-later card transaction values by scheme (EGPm), 2012-16e 41
Table 29: Egypt: pay-later card transaction values by scheme ($m), 2012-16e 41
Table 30: Egypt: pay-later card transaction values by issuer (EGPm), 2012-16e 41
Table 31: Egypt: pay-later card transaction values by issuer ($m), 2012-16e 42
Table 32: Egypt: prepaid cards in circulation (millions), 2012-20f 42
Table 33: Egypt: prepaid card transaction values (EGPbn), 2012-20f 42
Table 34: Egypt: prepaid card transaction values ($m), 2012-20f 42
Table 35: Key definitions 43

List Of Figures


Figure 1: Egypt: payment instrument shares by transaction value (%), 2012 vs 2016 11
Figure 2: Egypt: payment instrument shares by transaction volume (%), 2012 vs 2016 12
Figure 3: Egypt: e-commerce value 13
Figure 4: Egypt: population and economic indicators 18
Figure 5: Egypt: ATMs, POS terminals, and household consumption 19
Figure 6: Egypt: payment cards transaction value and cards in circulation, 2012-20f 20
Figure 7: Egypt: debit card penetration and turnover per card 22
Figure 8: Egypt: debit card scheme and issuer transaction value shares, 2016 24
Figure 9: Egypt: pay-later card penetration and turnover per card 27
Figure 10: Egypt: pay-later card scheme and issuer transaction value shares, 2016 29
Figure 11: Egypt: prepaid cards in circulation and transaction value, 2012-20f 32

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