Global Custom Market Research Reports Provider Company


TrendSights Analysis: Retrophilia - A longing for the past as an antidote to the present and future

  • Published Date: 25 Aug 2017
  • Number of Pages: 41
  • Category: Consumer Goods
  • Country: Global


TrendSights Analysis: Retrophilia - A longing for the past as an antidote to the present and future


"TrendSights Analysis: Retrophilia", explores how FMCG brands can rejuvenate the past to appeal to curious and sentimental consumers.

Retrophilia reflects a love of things from the past, both from nostalgic consumers, and those who did not necessarily experience them the first time around but are curious. It reflects a desire to remember - or discover - a time when life was simpler, and the seemingly abundant concerns and problems plaguing modern society were - at least in the haze of hindsight - less severe.


- Globally, six in 10 consumers find food products that remind them of their childhood appealing.
- More than half of consumers believe grocery products from the past are better than new ones
- Familiarity and trustworthiness is a key purchase driver across FMCG, especially in personal care, with older, established brands well-placed to capitalize on the trend.

Reasons to buy

- Gain insight into the different routes through which brands can stimulate consumer demand by reviving, renewing, and reimagining the past.
- Understand what motivates consumers to try retro products.
- Compare the relevance of Retrophilia in each industry across the FMCG space, and learn what the key opportunities are.
- Identify the innovation implications of Retrophilia for your sector.
Publisher Name : GlobalData
Table of Contents
Executive Summary
Trend Snapshot
What is Retrophilia?
Why is Retrophilia important?
Who is driving Retrophilia
How can Retrophilia be capitalized on?
What next in Retrophilia?

List Of Tables

List Of Figures

TrendSights Analysis: Authenticity & Heritage - Meeting local needs through product positioning, production methods, and formulation TrendSights Analysis: Authenticity & Heritage , explores what the trend is, why it is important, who

View Report

TrendSights Analysis: Fresh, Natural & Pure - Meeting demand for minimally processed products, free from artificial and complex ingredients TrendSights Analysis: Fresh, Natural & Pure , outlines how FMCG brands can incorporate

View Report

TrendSights: Sterilized Society 2018 - Responding to consumers fears about disease, infection, and hygiene Sterilized Society is a trend associated with the Health & Wellness and Comfort & Uncertainty mega-trends. Anxiety

View Report
There is no reviews available for this report

Select License Type

Delivery Details

Delivery Details : Electronic files (PDF) of market research reports will dispatched within 12 to 24 hours. (Mon-Fri IST)

Customized Report

If a particular report is not as per your requirement you can ‎choose "Customized Report". To visit click on -

Custom Research Reports