Global Custom Market Research Reports Provider Company

phone

TrendSights Analysis: Cocooning - Bringing out-of-home experiences into the comfort of the home

  • Published Date: 27 Jul 2017
  • Number of Pages: 34
  • Category: Consumer Goods
  • Country: Global
TrendSights Analysis: Cocooning - Bringing out-of-home experiences into the comfort of the home

Summary

Cocooning reflects consumers need to stay at home and revert to more conventional methods of performing tasks, such as cooking from scratch. This sentiment is highly aspirational, particularly among consumers leading busy lifestyles who do not have the time to retire to the comfort of their own homes as much as they would like.

Consumers are now finding it much easier to recreate traditional out-of-home experiences in the comfort of their own homes amid the proliferation of products offering "professional quality" and "consumer experiences" more commonly associated with out-of-home channels. Many of these running themes provide social currency in the form of "status skills" gained from using professional-grade products.

Scope

- Millennials are most likely to adopt new technologies that can support and enhance product consumption at home.
- Millennials and female consumers have greater financial worries than average, and are thus opting to stay home to save money.

Reasons to buy

- Identify the reasons underpinning consumers choice to spend more time at home and how this need affects their purchasing choices.
- Gain insight into the key consumer segments that are most likely to be a driver for innovation.
- Put innovative products into context by connecting them to specific consumer trends and preferences.
Publisher Name : GlobalData

Trend snapshot
What is Cocooning?
Why is Cocooning?
Who is driving Cocooning?
How can Cocooning be capitalized on?
What Next in Cocooning?
Appendix

List Of Tables



List Of Figures



TrendSights Analysis: Private Label Evolution - How private labels are becoming the go-to brands of choice TrendSights Analysis: Private Label Evolution , uses GlobalDatas TrendSights framework to explore Private Label Evolution. The

View Report

TrendSights Analysis: Risk Aversion - How to accommodate the concerns of risk-averse consumers TrendSights Analysis: Risk Aversion , examines the impact of consumer risk aversion on FMCGs. It examines why this trend

View Report

TrendSights Analysis: Efficient & Effective - Catering to the needs of consumers seeking efficiency and efficacy TrendSights Analysis: Efficient & Effective , examines the impact of the consumer desire to conserve time

View Report
There is no reviews available for this report

Select License Type

Delivery Details

Delivery Details : Electronic files (PDF) of market research reports will dispatched within 12 to 24 hours. (Mon-Fri IST)

Customized Report

If a particular report is not as per your requirement you can ‎choose "Customized Report". To visit click on -

Custom Research Reports