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Top Growth Opportunities: Meat in the Philippines

  • Published Date: 07 Apr 2017
  • Number of Pages: 94
  • Category: Consumer Goods
  • Country: Philippines
Top Growth Opportunities: Meat in the Philippines

Summary

"Top Growth Opportunities: Meat in the Philippines", identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

The report provides an overview of the meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights top growth opportunities for meat market in the Philippines and outlines new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Get access to -
- Key consumer demographic groups driving consumption within the Filipino market. The figures showcase the number of times consumers of specific ages and gender consume Meat, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
- A study of market value and volumes over 2011-2016 for the Philippines, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
- The degree of influence that the 20 key consumer trends identified by GlobalData have on Meat consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and Philippines-specific product innovation targeting key consumer needs.

Scope

- The Filipino Meat market saw a modest growth between 2011 and 2016. However, the growth is forecast to strengthen in the next five years between 2016 and 2021.
- The Philippines ranks among the smallest in the global Meat sector in terms of per capita expenditure.
- Filipino consumers have not been willing to trade up for Meat over the past five years, therefore opportunities for premiumization in Meat have been limited.
- Domestic Meat brands in the Philippines have outperformed international ones in market value.

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Polands Meat consumers.
- This is based on GlobalDatas unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector.
- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Publisher Name : GlobalData
Table of Contents
1. Introducing a top growth market for meat
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
GlobalDatas strategic issues map
Predicted future issues for the global meat sector
Philippines reward and risk assessment
Opportunity score - Philippines overview
Consumer meat spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
The Philippines - rewards and opportunities for growth
Summary of the meat market in the Philippines
2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the Filipino meat market by category
Volume growth of Philippines meat by category
Level of premiumization by category
Category analysis - key drivers of change in meat
3. Retail and distribution insight - key channels and retailers driving growth
Meat retail channel share - the Philippines
Key Retail Channel trends
Routes to market
Drivers of change in the Meat sector
4. Company and brand insight - the competitive landscape defined
Meat category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier for total meat
International and domestic brand analysis
Company and brand strength summary
5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer drivers implications for meat
Key consumers trends in the Filipino meat
Consumer groups
Key Health & Wellness trends
Penetration of Health and Wellness claims by category
Consumer trends summary
6. Product and packaging insights
Key Product Insights in meat
Trends and strategic issues - other notable product trends
Product & Packaging insights - key product innovation case studies
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts
7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Product launch key takeouts
Key recommendations
8. Appendix and Definitions

List Of Tables


Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Volume growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Key consumption motivators by category, 2016
Key consumption motivators by category, 2016 (continued)
Top categories by volume and CAGR, 2011-2016
Average price change by brand, 2016

List Of Figures


Map of top opportunity markets
Map of top global issues
Global issue web
GlobalDatas strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016
Private label penetration and CAGR, 2011-2016
Cumulative value share by brand, 2016
Penetration of Health and Wellness claims by category, 2016
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-2021
Price change by category, 2016

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