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Top Growth Opportunities: Meat in Belgium

  • Published Date: 28 Apr 2017
  • Number of Pages: 93
  • Category: Consumer Goods
  • Country: Belgium
Top Growth Opportunities: Meat in Belgium

Summary

"Top Growth Opportunities: Meat in Belgium", report provides recommended actions and detailed analysis of how to target the best growth opportunities for meat producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Meat markets in Belgium through GlobalDatas detailed and robust data, expert insight, and case studies.

GlobalDatas Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Meat producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

The report provides an overview of the Meat market; analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalDatas propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Meat producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

Get access to -
- Key consumer demographic groups driving consumption within the Belgian market. Improve your consumer targeting by understand whos driving the market, what they want, and why
- A study of market value and volumes over 2011-2016 for Belgium, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and Western Europe-specific product innovation targeting key consumer needs.

Scope

- Belgium presents a strong opportunity due the expected improvement in Meat consumption levels, fueled by Premiumization in the market.
- Belgiums Meat market contracted during the economic trouble in 2011-2016 and is forecast to maintain a healthy growth, albeit at a slower pace during 2016-2021
- Spending on Meat per capita in Belgium is high compared to similar countries
- Lamb is the fastest growing segment across various Meat categories.
- Consumption has been driven by the oldest and youngest consumers

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Belgiums Meat consumers.
- This is based on GlobalDatas unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector.
- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Publisher Name : GlobalData
Table of Contents
1. Introducing a top growth market for meat
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
GlobalDatas strategic issues map
Predicted future issues for the global meat sector
Portugal reward and risk assessment
Opportunity score - Portugal overview
Consumer meat spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Portugal - rewards and opportunities for growth
Summary of the Meat market in Portugal
2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of Portugals Meat market
Volume growth of Portugals Meat market
Level of premiumization by category
Category analysis - key drivers of change in meat
3. Retail and distribution insight - key channels and retailers driving growth
Meat retail channel share - Portugal
Key Retail Channel trends
Routes to market
Drivers of change in the Meat sector
4. Company and brand insight - the competitive landscape defined
Meat category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier for total meat
International and domestic brand analysis
Company and brand strength summary
5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer drivers implications for meat
Key consumers trends in Portugal meat
Consumer groups
Key Health & Wellness trends
Consumer trends summary
6. Product and packaging insights
Key Product Insights in meat
Trends and strategic issues - other notable product trends
Product & Packaging Insights - key product innovation case studies
Key product innovation case study: Taste Inc. - Ready to Eat Chargrilled Chicken Fillet
Key Packaging Insights
Trends and strategic issues - packaging material trends
Trends and strategic issues - packaging closure
Product launch key takeouts
7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Product launch key takeouts
Recommendations for new ways to enter the Meat market in Portugal
8. Appendix and Definitions

List Of Tables


Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Volume growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Top value CAGR categories, 2011 - 2016

List Of Figures


Map of top opportunity markets
Map of top global issues
Global issue web
GlobalDatas strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Volume market growth by category, 2011-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016
Private label penetration and CAGR, 2011-2016
Cumulative value share by brand, 2016
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-2021

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