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The Baby Food Sector in South Africa 2017

  • Published Date: 04 Aug 2017
  • Number of Pages: 132
  • Category: Consumer Goods
  • Country: South Africa
The Baby Food Sector in South Africa 2017

Summary

"The Baby Food Sector in South Africa 2017", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the South African market.

The South African baby food market has remained vibrant despite a poor economic climate over the last three years. Total consumption has also risen in all sectors, except drinks. In 2016, retail sales are up by 88.4% on 2010 and in terms of volume, total consumption stood at 7.4% higher than in 2010. Milks, however, remains the dominant product group, accounting for 69% of retail sales and 52% of volume in 2016. Baby food is distributed through a variety of outlets in South Africa and there are no restrictions on its sale. The market is expected to increase by 54.5% in current price terms and 4.1% in volume terms between 2016 and 2022. Consumption will be constrained by the expected fall in the number of live births, but it should be encouraged by growing incomes and product innovation.

What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

Scope

- The baby food market remained vibrant despite a poor economic climate over the last three years.
- The top three socio-economic groups are the main purchasers of commercially prepared baby food, but represent just 25% of the population.
- The highest growth rates over the period 2010 to 2016 have been registered by wet meals, where retail sales more than doubled and volume sales rose by 17.9%.
- The market is dominated by Nestl, which claims over half of all retail sales, although it has faced increasing competition recently.
- There is significant domestic production, and imports have fallen considerably in recent years.
- Supermarkets are the main source of supply, accounting for over half of volumes, while hypermarkets are growing in importance.
- The market is expected to increase by 54.5% in value terms between 2016 and 2022, fuelled by price rises.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Publisher Name : GlobalData
Table of Contents
Introduction
Executive Summary
Definations
Background to the Market
Birth: Live Birth Rates
Births: Live Births by Region
The Consumer
Socio-Demographic Trends
Working Women
Regulations
Breastfeeding Trends
Market Overview
Market Overview
Manufacturers Shares
The Future
Sector Analysis
Baby Milks
Baby Cereals
Baby Meals
Baby Drinks
Production and trade
Production
Imports
Exports
Company profiles
Introduction
Nestl (South Africa) (Pty) Ltd
Tiger Brands Ltd
Aspen Nutritionals (Pty) Ltd
Other Suppliers
Distribution
Retail Structure
Baby Food Retailing
Economic background
Political and Economic Background
Prospects and forecasts
Birth & Population Projections
Forecast Overview
Market Size
Appendix
Additional Data Tables
Summary Methodology
About GlobalData

List Of Tables


Table 1: Birth & Population Trends, 2006-2016
Table 2: Live Births by Province, 2010-2015
Table 3: Living Standard Measures, 2010-2015
Table 4: Ownership of Household Goods
Table 5: Annual Average Household Expenditure on Food, Beverages & Tobacco by Population Group, 2014/15
Table 6: Marriage & Divorce Trends, 2010-2015
Table 7: Number of Women of Childbearing Age by Age Group, 2009 & 2016
Table 8: Current Birth Registrations by Age of Mother, 2010-2015
Table 9: Estimated Total Fertility Rates, 1996-2011
Table 10: Female Employment Trends, 2010-2017
Table 11: Employment Situation by Population Group, 2017
Table 12: Breastfeeding Status by Age, 2003/04 and 2016
Table 13: Breastfeeding Status by Age, 2016
Table 14: Breastfeeding Rates by Socio-Demographic Characteristic, 1998 & 2003
Table 15: Market Size, 2016, & Growth Rates, 2010-2016
Table 16: Baby Food: Manufacturer Share Trends, % Value, 2010-2016
Table 17: Baby Food: Manufacturer Shares by Sector, %, 2016
Table 18: Projected Market Size, 2022, & Growth Rates, 2016-2022
Table 19: Baby Milks: Price Positioning, June 2017
Table 20: Baby Milks: Manufacturer Shares, % Value, 2011-2016
Table 21: Baby Milks: Manufacturer Shares, % Volume, 2014-2016
Table 22: Baby Milks: Manufacturer Shares by Segment (% Value), 2011
Table 23: Cereals & Dry Meals: Price Positioning, 2017
Table 24: Finger Foods: Price Positioning, 2017
Table 25: Baby Cereals: Manufacturer Shares, 2011-2016
Table 26: Wet Meals: Price Positioning, 2017
Table 27: Wet Baby Meals: Manufacturer Shares, 2011-2016
Table 28: Baby Drinks: Price Positioning, 2017
Table 29: Baby Drinks/Juices: Manufacturer Shares, 2011-2016
Table 30: Tiger Brands: Financial Highlights, 2010-2016
Table 31: Aspen: Financial Highlights, 2010-2016
Table 32: Packaged Food Sales by Channel, R Billion, 2010-2017
Table 33: Baby Food: Sales by Store Type, 2011-2016
Table 34: Baby Food: Sales by Sector & Store Type, 2016
Table 35: Key Macro-Economic Indicators, 2010-2017
Table 36: Key Macroeconomic Forecasts, 2016-2022
Table 37: Birth & Population Projections, 2010-2022
Table 38: Baby Population, Number of Babies, 000, 2006-2022
Table 39: Baby Food: Market Value, Current Prices, 2010-2016
Table 40: Baby Food: Market Value, Constant Prices, 2010-2016
Table 41: Baby Food: Market Value, US$ Million, 2010-2016
Table 42: Baby Food: Market Volume, Tons, 2010-2016
Table 43: Baby Food: Per Capita Expenditure, Current Prices, 2010-2016
Table 44: Baby Food: Per Capita Expenditure, Constant Prices, 2010-2016
Table 45: Baby Food: Per Capita Expenditure, US$ Dollars Prices, 2010-2016
Table 46: Baby Food: Per Capita Consumption, Grams, 2010-2016
Table 47: Baby Milks: Sector Trends, 2010-2016
Table 48: Baby Milks: Market Segmentation, Value and Volume, 2010-2016
Table 49: Milk Brand Price Analysis, June 2017
Table 50: Baby Cereals: Sector Trends, 2010-2016
Table 51: Meals: Sector Trends, 2010-2016
Table 52: Drinks: Sector Trends, 2010-2016
Table 53: Baby Milks & Cereals: Trends in Imports, 2010-2016
Table 54: Baby Milks & Cereals: Imports by Country of Origin, Value, 2014-2016
Table 55: Baby Milks & Cereals: Export Trends, 2010-2016
Table 56: Baby Milks & Cereals: Exports by Country of Destination, Value, 2014-2016
Table 57: Baby Food: Market Value Forecasts, Current Prices, 2016-2022
Table 58: Baby Food: Market Value Forecasts, Constant Prices, 2016-2022
Table 59: Baby Food: Market Value Forecasts, US$ Million, 2016-2022
Table 60: Baby Food: Market Value Forecasts, US$ Million, 2016-2022
Table 61: Baby Food: Market Volume Forecasts, Tons, 2016-2022
Table 62: Baby Food: Per Capita Expenditure, Current Prices, 2016-2022
Table 63; Baby Food: Per Capita Expenditure, Constant Prices, 2016-2022
Table 64: Baby Food: Per Capita Expenditure, US$ Dollars, 2016-2022
Table 65: Baby Food: Per Capita Consumption, Grams, 2016-2022

List Of Figures


Figure 1: Baby Food: Market Size, 2010-2016
Figure 2: Baby Food: Market Segmentation, 2016
Figure 3: Baby Food: Per Capita, 2010-2016
Figure 4: Baby Food: Manufacturer Shares, Value, 2016
Figure 5: Baby Food: Manufacturer Shares by Sector, % Value, 2016
Figure 6: Baby Milks: Sector Trends, 2010-2016
Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2010-2016
Figure 8: Baby Milks: Sector Segmentation, Value and Volume, 2010-2016
Figure 9: Baby Cereals: Sector Trends, 2010-2016
Figure 10: Baby Cereals: Per Capita Expenditure & Consumption, 2010-2016
Figure 11: Baby Meals: Sector Trends, 2010-2016
Figure 12: Baby Meals: Per Capita Expenditure & Consumption, 2010-2016
Figure 13: Baby Drinks: Sector Trends, 2010-2016
Figure 14: Baby Drinks: Per Capita Expenditure & Consumption, 2010-2016
Figure 15: Imports of Milk & Cereals : Country of Origin, Top Five, % Value, 2016
Figure 16: Exports of Milk & Cereals: Country of Destination, Top Five, % Value, 2016
Figure 17: Baby Food: Manufacturer Shares, Value %, 2016
Figure 18: Baby Food: Manufacturer Shares, Volume % , 2016
Figure 19: Baby Food: Market Size, 2016-2022
Figure 20: Baby Food: Market Segmentation, 2022
Figure 21: Baby Food: Per Capita, 2016-2022

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