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Country Profile: Savory Snacks Sector in South Africa

  • Published Date: 19 Jul 2017
  • Number of Pages: 107
  • Category: Consumer Goods
  • Country: South Africa

Country Profile: Savory Snacks Sector in South Africa

Summary

High disposable income coupled with long working hours and busy lifestyles are driving consumers to snack more often, thus driving demand for convenient and widely available Savory Snacks in South Africa. The sector is led by the Potato Chips market, while the Pretzels market is expected to register the fastest growth during 2016-2021, in value terms. Hypermarkets & Supermarkets is the leading distribution channel for savory snacks in the country. Flexible Packaging is the most commonly used pack material, while Rigid Metal is expected to register fastest growth during 2016-2021. PepsiCo and AVI are the leading players in the sector.

GlobalData’s Country Profile report on the Savory Snacks sector in South Africa provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Market coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.

Scope

- The Savory Snacks sector in South Africa is forecast to grow at 4.8% CAGR in value terms during 2016-2021
- Potato Chips is the largest market in both value and volume terms in South African Savory Snacks sector
- Hypermarkets & Supermarkets is the largest distribution channel, followed by Convenience Stores
- PepsiCo is the leading brand in value terms in South African Savory Snacks sector
- Flexible Packaging is the most commonly used package material in South African Savory Snacks sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Publisher Name : GlobalData

Table of Contents
1. Report Scope 1
2. Executive summary 3
3. South Africa in the global and regional context 5
3.1. South Africa’s share in the Global and Middle East & Africa Savory Snacks sector 5
3.2. South Africa compared to other leading countries in Middle East & Africa 6
4. Market size analysis - Savory Snacks sector 7
4.1. Value and volume analysis - Savory Snacks sector in South Africa 7
4.2. Per capita consumption - South Africa compared to Middle East & Africa and globally 8
4.3. Extent to which consumers are trading up/down 9
4.4. Value and volume analysis of markets in the Savory Snacks sector 10
4.5. Growth analysis by markets 11
5. Market and category analysis 12
5.1. Per capita consumption analysis by markets 12
5.2. Market analysis: Ethnic/Traditional Snacks 13
5.3. Market analysis: Meat Snacks 14
5.4. Market analysis: Nuts & Seeds 15
5.5. Market analysis: Popcorn 17
5.6. Market analysis: Potato Chips 19
5.7. Market analysis: Pretzels 20
5.8. Market analysis: Processed Snacks 21
6. Distribution analysis 23
6.1. Distribution channel share analysis: Savory Snacks 23
6.2. Distribution channel share analysis: Ethnic/Traditional Snacks 24
6.3. Distribution channel share analysis: Meat Snacks 25
6.4. Distribution channel share analysis: Nuts & Seeds 26
6.5. Distribution channel share analysis: Popcorn 27
6.6. Distribution channel share analysis: Potato Chips 28
6.7. Distribution channel share analysis: Pretzels 29
6.8. Distribution channel share analysis: Processed Snacks 30
7. Competitive landscape 31
7.1. Brand share analysis by sector 31
7.2. Brand share analysis by markets 33
7.3. Brand share analysis by category 40
7.3.1. Nuts & Seeds 40
7.3.2. Popcorn 41
7.3.3. Processed Snacks 42
7.4. Private label share analysis 44
8. Health & Wellness analysis 46
8.1. Market size analysis by Health & Wellness claims 46
8.2. Market share analysis - Health & Wellness product attributes 47
8.3. Market size analysis - Health & Wellness consumer benefits 49
8.4. Leading companies in South African Health & Wellness market 51
9. Packaging analysis 52
9.1. Packaging share and growth analysis by pack material 52
9.2. Packaging share analysis by pack material 53
9.3. Packaging share and growth analysis by pack type 54
9.4. Packaging share analysis by pack type 55
9.5. Packaging share and growth analysis by closure type 56
9.6. Packaging share analysis by closure type 57
9.7. Packaging share and growth analysis by primary outer type 58
9.8. Packaging share analysis by primary outer type 59
10. Macroeconomic analysis 60
10.1. GDP per Capita 63
10.2. Population and population growth 64
10.3. Consumer Price Index 65
10.4. Population breakdown by age 66
11. Consumergraphics 67
11.1. Consumption by Gender 67
11.2. Consumption by Age 68
11.3. Consumption by Education 69
11.4. Consumption by Urbanization 70
12. Methodology 71
13. Appendix 72
14. Definitions 86
15. About GlobalData 97
16. Disclaimer 98
17. Contact Us 99



List Of Tables


Table 1: Volume share of South Africa in the global and Middle East & Africa Savory Snacks sector, 2011-2021 5
Table 2: Growth analysis by markets, 2016-2021 11
Table 3: Value analysis by of Nuts and Seeds market categories, 2011-2021 16
Table 4: Volume analysis of Nuts and Seeds market by categories, 2011-2021 16
Table 5: Value analysis of Popcorn market by categories, 2011-2021 18
Table 6: Volume analysis of Popcorn market by categories, 2011-2021 18
Table 7: Value analysis of Processed Snacks market by categories, 2011-2021 22
Table 8: Volume analysis of Processed Snacks market by categories, 2011-2021 22
Table 9: Brand Value and Volume - Savory Snacks sector, 2016 32
Table 10: Brand Value and Volume - Ethnic/Traditional Snacks market, 2016 33
Table 11: Brand Value and Volume - Meat Snacks market, 2016 34
Table 12: Brand Value and Volume - Nuts and Seeds market, 2016 35
Table 13: Brand Value and Volume - Popcorn market, 2016 36
Table 14: Brand Value and Volume - Potato Chips market, 2016 37
Table 15: Brand Value and Volume - Pretzels market, 2016 38
Table 16: Brand Value and Volume - Processed Snacks market, 2016 39
Table 17: Brand Value and Volume - Peanuts category 40
Table 18: Brand Value and Volume - Other Nuts and Seeds category 40
Table 19: Brand Value and Volume - Microwaveable Popcorn category 41
Table 20: Brand Value and Volume - Ready-to-Eat Popcorn category, 2016 41
Table 21: Brand Value and Volume - Unpopped Corn category, 2016 41
Table 22: Brand Value and Volume - Corn Chips category, 2016 42
Table 23: Brand Value and Volume - Extruded Snacks category, 2016 42
Table 24: Brand Value and Volume - Pork Scratchings category, 2016 42
Table 25: Brand Value and Volume - Tortilla Chips category, 2016 43
Table 26: Consumption of Savory Snacks by Gender and markets (Kg Million, 2016) 67
Table 27: Consumption of Savory Snacks by age and markets (Kg Million, 2016) 68
Table 28: Consumption of Savory Snacks by education and markets (Kg Million, 2016) 69
Table 29: Consumption of Savory Snacks by urbanization and markets (Kg Million, 2016) 70
Table 30: Market Value for Ethnic/Traditional Snacks - by category (R Million) 2011-2021 72
Table 31: Market Value for Ethnic/Traditional Snacks - by category (US$ Million) 2011-2021 72
Table 32: Market Volume for Ethnic/Traditional Snacks - by category (Kg Million) 2011-2021 72
Table 33: Market Value for Meat Snacks - by category (R Million) 2011-2021 73
Table 34: Market Value for Meat Snacks - by category (US$ Million) 2011-2021 73
Table 35: Market Volume for Meat Snacks - by category (Kg Million) 2011-2021 73
Table 36: Market Value for Nuts and Seeds - by category (R Million) 2011-2021 74
Table 37: Market Value for Nuts and Seeds - by category (US$ Million) 2011-2021 74
Table 38: Market Volume for Nuts and Seeds - by category (Kg Million) 2011-2021 75
Table 39: Market Value for Popcorn - by category (R Million) 2011-2021 75
Table 40: Market Value for Popcorn - by category (US$ Million) 2011-2021 76
Table 41: Market Volume for Popcorn - by category (Kg Million) 2011-2021 76
Table 42: Market Value for Potato Chips - by category (R Million) 2011-2021 77
Table 43: Market Value for Potato Chips - by category (US$ Million) 2011-2021 77
Table 44: Market Volume for Potato Chips - by category (Kg Million) 2011-2021 77
Table 45: Market Value for Pretzels - by category (R Million) 2011-2021 78
Table 46: Market Value for Pretzels - by category (US$ Million) 2011-2021 78
Table 47: Market Volume for Pretzels - by category (Kg Million) 2011-2021 78
Table 48: Market Value for Processed Snacks - by category (R Million) 2011-2021 79
Table 49: Market Value for Processed Snacks - by category (US$ Million) 2011-2021 79
Table 50: Market Volume for Processed Snacks - by category (Kg Million) 2011-2021 80
Table 51: Components of change - by Market 81
Table 52: Packaging Material (in Million pack units) 81
Table 53: Key Health & Wellness product attributes driving sales in South Africa (R Million) 82
Table 54: Key Health & Wellness consumer benefits driving sales in South Africa (R Million) 82
Table 55: Container Type (in Million pack units) 83
Table 56: Closure Type (in Million pack units) 83
Table 57: Outer Type (in Million pack units) 83
Table 58: Exchange Rates: (US$-R), 2011-2021 84
Table 59: GDP Per Capita (R) 84
Table 60: Population 84
Table 61: Consumer Price Index 84
Table 62: Age Profile (Millions of Persons) 85
Table 63: Market Definitions 86
Table 64: Category Definitions 87
Table 65: Channel Definitions 88
Table 66: Health & Wellness: Product Attributes-Food Minus 89
Table 67: Health & Wellness: Product Attributes - Free From 90
Table 68: Health & Wellness: Product Attributes - Functional & Fortified 91
Table 69: Health & Wellness: Product Attributes - Naturally Healthy 92
Table 70: Health & Wellness: Product Attributes - Food Intolerance 93
Table 71: Health & Wellness: Consumer Benefits - Health Management 94
Table 72: Health & Wellness: Analysis by Consumer Benefits 95
Table 73: Health & Wellness: Consumer Benefits - Performance 96



List Of Figures


Figure 1: South Africa compared to the other top four countries in Middle East & Africa - market size, growth, and competitive landscape 6
Figure 2: Market size analysis by value and volume, Savory Snacks sector, 2011-2021 7
Figure 3: Per capita consumption in South Africa compared to global and Middle East & Africa average, 2011-2021 8
Figure 4: Degree of trading up/down in the South African Savory Snacks sector, 2015-2016 9
Figure 5: Value and volume growth analysis by markets, 2016-2021 10
Figure 6: Per capita consumption (by markets) in South Africa compared to global and Middle East & Africa average, 2016 12
Figure 7: Value and volume growth analysis, Ethnic/Traditional Snacks market, 2011-2021 13
Figure 8: Value and volume growth analysis, Meat Snacks market, 2011-2021 14
Figure 9: Value and volume growth analysis, Nuts & Seeds market, 2011-2021 15
Figure 10: Value and volume growth analysis, Popcorn market, 2011-2021 17
Figure 11: Value and volume growth analysis, Potato Chips market, 2011-2021 19
Figure 12: Value and volume growth analysis, Pretzels market, 2011-2021 20
Figure 13: Value and volume growth analysis, Processed Snacks market, 2011-2021 21
Figure 14: Distribution channel share, Savory Snacks, 2011-2016 23
Figure 15: Distribution channel share, Ethnic/Traditional Snacks market, 2011-2016 24
Figure 16: Distribution channel share, Meat Snacks market, 2011-2016 25
Figure 17: Distribution channel share, Nuts & Seeds market, 2011-2016 26
Figure 18: Distribution channel share, Popcorn market, 2011-2016 27
Figure 19: Distribution channel share, Potato Chips market, 2011-2016 28
Figure 20: Distribution channel share, Pretzels market, 2011-2016 29
Figure 21: Distribution channel share, Processed Snacks market, 2011-2016 30
Figure 22: Leading brands in the South African Savory Snacks sector, value and volume share, 2016 31
Figure 23: Leading brands in the Ethnic/Traditional Snacks market, value and volume share, 2016 33
Figure 24: Leading brands in the Meat Snacks market, value and volume share, 2016 34
Figure 25: Leading brands in the Nuts & Seeds market, value and volume share, 2016 35
Figure 26: Leading brands in the Popcorn market, value and volume share, 2016 36
Figure 27: Leading brands in the Potato Chips market, value and volume share, 2016 37
Figure 28: Leading brands in the Pretzels market, value and volume share, 2016 38
Figure 29: Leading brands in the Processed Snacks market, value and volume share, 2016 39
Figure 30: Private label penetration by markets (value terms), 2016 44
Figure 31: Growth analysis, private label and brands, (2011-2016) 45
Figure 32: Value of Health & Wellness claims by market, US$ million, 2016-2021 46
Figure 33: Value analysis by Health & Wellness product attributes, 2016 47
Figure 34: Volume analysis by Health & Wellness product attributes, 2016 48
Figure 35: Value analysis by Health & Wellness consumer benefits, 2016 49
Figure 36: Volume analysis by Health & Wellness consumer benefits, 2016 50
Figure 37: Leading companies in the Health & Wellness market by value, 2016 - Processed Snacks 51
Figure 38: Packaging share and growth analysis by package material, 2011-2021 52
Figure 39: Use of package material by markets (in pack units), 2016 53
Figure 40: Packaging share and growth analysis by pack type, 2011-2021 54
Figure 41: Use of pack type by markets (in pack units), 2016 55
Figure 42: Packaging share and growth analysis by closure type, 2011-2021 56
Figure 43: Use of closure type by markets (in pack units), 2016 57
Figure 44: Packaging share and growth analysis by primary outer type, 2011-2021 58
Figure 45: Use of primary outer type by markets (in pack units), 2016 59
Figure 46: Relative comparison of countries based on PEST analysis 60
Figure 47: South Africa’s GDP per capita, 2011-2016 63
Figure 48: Population growth in South Africa, 2011-2016 64
Figure 49: Consumer Price Index, South Africa, 2010-2016 65
Figure 50: Age Profile, South Africa, 2016 66
Figure 51: Consumption of Savory Snacks by Gender, South Africa, 2016 67
Figure 52: Consumption of Savory Snacks by age, South Africa, 2016 68
Figure 53: Consumption of Savory Snacks by education, South Africa, 2016 69
Figure 54: Consumption of Savory Snacks by urbanization, South Africa, 2016 70
Figure 55: About GlobalData 97



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