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Country Profile: Savory Snacks Sector in China

  • Published Date: 14 Jul 2017
  • Number of Pages: 116
  • Category: Consumer Goods
  • Country: China
Country Profile: Savory Snacks Sector in China

Summary

The Chinese Savory Snacks sector is driven by increasing disposable income coupled with consumers busy life style are snacking for on-the-go savory products in the country. Of the seven markets, Processed Snacks is the largest in value terms, while Potato Chips is forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of savory snacks in the country. Flexible Packaging is the most commonly used packaging material in the sector and is forecast to register the fastest growth during 2016-2021. Want Want, Panpan and Orion are the leading brands in the Chinese Savory Snacks sector.

GlobalDatas Country Profile report on the Savory Snacks sector in China provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Market coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.

Scope

- The Savory Snacks sector in China accounted for volume share of 26.4% in the Asia-Pacific region
- The top five brands in Turkey accounted for 21.7% value share in 2016.
- The Savory Snacks sector in China is forecast to grow at 9.6% CAGR in value terms during 2016-2021
- Consumers in China are trading up to premium products in the Savory Snacks sector
- Potato Chips is forecast to register the fastest growth during 2016-2021
- Hypermarkets & Supermarkets is the largest distribution channel, followed by Convenience Stores

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Publisher Name : GlobalData
Table of Contents
1. Report Scope 1
2. Executive summary 3
3. China in the global and regional context 5
3.1. Chinas share in the Global and Asia-Pacific Savory Snacks sector 5
3.2. China compared to other leading countries in Asia-Pacific 6
4. Market size analysis - Savory Snacks sector 7
4.1. Value and volume analysis - Savory Snacks sector in China 7
4.2. Per capita consumption - China compared to Asia-Pacific and globally 8
4.3. Extent to which consumers are trading up/down 9
4.4. Value and volume analysis of markets in the Savory Snacks sector 10
4.5. Growth analysis by markets 11
5. Market and category analysis 12
5.1. Per capita consumption analysis by markets 12
5.2. Market analysis: Ethnic/Traditional Snacks 13
5.3. Market analysis: Meat Snacks 14
5.4. Market analysis: Nuts and Seeds 15
5.5. Market analysis: Popcorn 17
5.6. Market analysis: Potato Chips 19
5.7. Market analysis: Pretzels 20
5.8. Market analysis: Processed Snacks 21
6. Distribution analysis 24
6.1. Distribution channel share analysis: Savory Snacks 24
6.2. Distribution channel share analysis: Ethnic/Traditional Snacks 25
6.3. Distribution channel share analysis: Meat Snacks 26
6.4. Distribution channel share analysis: Nuts and Seeds 27
6.5. Distribution channel share analysis: Popcorn 28
6.6. Distribution channel share analysis: Potato Chips 29
6.7. Distribution channel share analysis: Pretzels 30
6.8. Distribution channel share analysis: Processed Snacks 31
7. Competitive landscape 32
7.1. Brand share analysis by sector 32
7.2. Brand share analysis by markets 37
7.3. Brand share analysis by category 47
7.3.1. Nuts and Seeds 47
7.3.2. Popcorn 49
7.3.3. Processed Snacks 50
7.4. Private label share analysis 52
8. Health & Wellness analysis 54
8.1. Market size analysis by Health & Wellness claims 54
8.2. Market share analysis - Health & Wellness product attributes 55
8.3. Market size analysis - Health & Wellness consumer benefits 57
8.4. Leading companies in Chinese Health & Wellness market 59
9. Packaging analysis 60
9.1. Packaging share and growth analysis by package material 60
9.2. Packaging share analysis by package material 61
9.3. Packaging share and growth analysis by pack type 62
9.4. Packaging share analysis by pack type 63
9.5. Packaging share and growth analysis by closure type 64
9.6. Packaging share analysis by closure type 65
9.7. Packaging share and growth analysis by primary outer type 66
9.8. Packaging share analysis by primary outer type 67
10. Macroeconomic analysis 68
10.1. GDP per Capita 71
10.2. Population and population growth 72
10.3. Consumer Price Index 73
10.4. Population breakdown by age 74
11. Consumergraphics 75
11.1. Consumption by Gender 75
11.2. Consumption by Age 76
11.3. Consumption by Education 77
11.4. Consumption by Urbanization 78
12. Methodology 79
13. Definitions 80
14. Appendix 91
15. About GlobalData 106
16. Disclaimer 107
17. Contact Us 108

List Of Tables


Table 1: Growth analysis by markets, 2016-2021 11
Table 2: Value analysis by of Nuts and Seeds market categories, 2011-2021 16
Table 3: Volume analysis of Nuts and Seeds market by categories, 2011-2021 16
Table 4: Value analysis of Popcorn market by categories, 2011-2021 18
Table 5: Volume analysis of Popcorn market by categories, 2011-2021 18
Table 6: Value analysis of Processed Snacks market by categories, 2011-2021 22
Table 7: Volume analysis of Processed Snacks market by categories, 2011-2021 23
Table 8: Brand Value and Volume - Savory Snacks sector, 2016 33
Table 9: Brand Value and Volume - Ethnic/Traditional Snacks market, 2016 37
Table 10: Brand Value and Volume - Meat Snacks market, 2016 38
Table 11: Brand Value and Volume - Nuts and Seeds market, 2016 39
Table 12: Brand Value and Volume - Popcorn market, 2016 41
Table 13: Brand Value and Volume - Potato Chips market, 2016 42
Table 14: Brand Value and Volume - Pretzels market, 2016 44
Table 15: Brand Value and Volume - Processed Snacks market, 2016 45
Table 16: Brand Value and Volume - Peanuts category 47
Table 17: Brand Value and Volume - Other Nuts and Seeds category 47
Table 18: Brand Value and Volume - Microwaveable Popcorn category 49
Table 19: Brand Value and Volume - Ready-to-Eat Popcorn category, 2016 49
Table 20: Brand Value and Volume - Corn Chips category, 2016 50
Table 21: Brand Value and Volume - Extruded Snacks category, 2016 50
Table 22: Brand Value and Volume - Tortilla Chips category, 2016 51
Table 23: Consumption of Savory Snacks by Gender and markets (Kg Million, 2016) 75
Table 24: Consumption of Savory Snacks by age and markets (Kg Million, 2016) 76
Table 25: Consumption of Savory Snacks education and markets (Kg Million, 2016) 77
Table 26: Consumption of Savory Snacks by urbanization and markets (Kg Million, 2016) 78
Table 27: Market Definitions 80
Table 28: Category Definitions 81
Table 29: Channel Definitions 82
Table 30: Health & Wellness: Product Attributes-Food Minus 83
Table 31: Health & Wellness: Product Attributes - Free From 84
Table 32: Health & Wellness: Product Attributes - Functional & Fortified 85
Table 33: Health & Wellness: Product Attributes - Naturally Healthy 86
Table 34: Health & Wellness: Product Attributes - Food Intolerance 87
Table 35: Health & Wellness: Consumer Benefits - Health Management 88
Table 36: Health & Wellness: Analysis by Consumer Benefits 89
Table 37: Health & Wellness: Consumer Benefits - Performance 90
Table 38: Market Value for Ethnic/Traditional Snacks - by category (C Million) 2011-2021 91
Table 39: Market Value for Ethnic/Traditional Snacks - by category (US$ Million) 2011-2021 91
Table 40: Market Volume for Ethnic/Traditional Snacks - by category (Kg Million) 2011-2021 91
Table 41: Market Value for Meat Snacks - by category (C Million) 2011-2021 92
Table 42: Market Value for Meat Snacks - by category (US$ Million) 2011-2021 92
Table 43: Market Volume for Meat Snacks - by category (Kg Million) 2011-2021 92
Table 44: Market Value for Nuts and Seeds - by category (C Million) 2011-2021 93
Table 45: Market Value for Nuts and Seeds - by category (US$ Million) 2011-2021 93
Table 46: Market Volume for Nuts and Seeds - by category (Kg Million) 2011-2021 94
Table 47: Market Value for Popcorn - by category (C Million) 2011-2021 94
Table 48: Market Value for Popcorn - by category (US$ Million) 2011-2021 95
Table 49: Market Volume for Popcorn - by category (Kg Million) 2011-2021 95
Table 50: Market Value for Potato Chips - by category (C Million) 2011-2021 96
Table 51: Market Value for Potato Chips - by category (US$ Million) 2011-2021 96
Table 52: Market Volume for Potato Chips - by category (Kg Million) 2011-2021 96
Table 53: Market Value for Pretzels - by category (C Million) 2011-2021 97
Table 54: Market Value for Pretzels - by category (US$ Million) 2011-2021 97
Table 55: Market Volume for Pretzels - by category (Kg Million) 2011-2021 97
Table 56: Market Value for Processed Snacks - by category (C Million) 2011-2021 98
Table 57: Market Value for Processed Snacks - by category (US$ Million) 2011-2021 98
Table 58: Market Volume for Processed Snacks - by category (Kg Million) 2011-2021 99
Table 59: Components of change - by Market 99
Table 60: Savory Snacks Sales Distribution in China - by Markets (C Million), 2016 100
Table 61: Key Health & Wellness product attributes driving sales in China (C Million) 101
Table 62: Key Health & Wellness consumer benefits driving sales in China (C Million) 101
Table 63: Package Material (in Million pack units) 102
Table 64: Pack Type (in Million pack units) 102
Table 65: Closure Type (in Million pack units) 103
Table 66: Primary Outer Type (in Million pack units) 103
Table 67: Exchange Rates: (US$-C), 2011-2021 104
Table 68: GDP Per Capita (C) 104
Table 69: Population 104
Table 70: Consumer Price Index 104
Table 71: Age Profile (Millions of Persons) 105

List Of Figures


Figure 1: Volume share of China in the global and Asia-Pacific Savory Snacks sector, 2011-2021 5
Figure 2: China compared to the other top four countries in Asia-Pacific - market size, growth, and competitive landscape 6
Figure 3: Market size analysis by value and volume, Savory Snacks sector, 2011-2021 7
Figure 4: Per capita consumption in China compared to global and Asia-Pacific average, 2011-2021 8
Figure 5: Degree of trading up/down in the Chinese Savory Snacks sector, 2015-2016 9
Figure 6: Value and volume growth analysis by markets, 2016-2021 10
Figure 7: Per capita consumption (by markets) in China compared to global and Asia-Pacific average, 2016 12
Figure 8: Value and volume growth analysis, Ethnic/Traditional Snacks market, 2011-2021 13
Figure 9: Value and volume growth analysis, Meat Snacks market, 2011-2021 14
Figure 10: Value and volume growth analysis, Nuts and Seeds market, 2011-2021 15
Figure 11: Value and volume growth analysis, Popcorn market, 2011-2021 17
Figure 12: Value and volume growth analysis, Potato Chips market, 2011-2021 19
Figure 13: Value and volume growth analysis, Pretzels market, 2011-2021 20
Figure 14: Value and volume growth analysis, Processed Snacks market, 2011-2021 21
Figure 15: Distribution channel share, Savory Snacks, 2011-2016 24
Figure 16: Distribution channel share, Ethnic/Traditional Snacks market, 2011-2016 25
Figure 17: Distribution channel share, Meat Snacks market, 2011-2016 26
Figure 18: Distribution channel share, Nuts and Seeds market, 2011-2016 27
Figure 19: Distribution channel share, Popcorn market, 2011-2016 28
Figure 20: Distribution channel share, Potato Chips market, 2011-2016 29
Figure 21: Distribution channel share, Pretzels market, 2011-2016 30
Figure 22: Distribution channel share, Processed Snacks market, 2011-2016 31
Figure 23: Leading brands in the Chinese Savory Snacks sector, value and volume share, 2016 32
Figure 24: Leading brands in the Ethnic/Traditional Snacks market, value and volume share, 2016 37
Figure 25: Leading brands in the Meat Snacks market, value and volume share, 2016 38
Figure 26: Leading brands in the Nuts and Seeds market, value and volume share, 2016 39
Figure 27: Leading brands in the Popcorn market, value and volume share, 2016 41
Figure 28: Leading brands in the Potato Chips market, value and volume share, 2016 42
Figure 29: Leading brands in the Pretzels market, value and volume share, 2016 44
Figure 30: Leading brands in the Processed Snacks market, value and volume share, 2016 45
Figure 31: Private label penetration by markets (value terms), 2016 52
Figure 32: Growth analysis, private label and brands, (2011-2016) 53
Figure 33: Value of Health & Wellness claims by market, US$ million, 2016-2021 54
Figure 34: Value analysis by Health & Wellness product attributes, 2016 55
Figure 35: Volume analysis by Health & Wellness product attributes, 2016 56
Figure 36: Value analysis by Health & Wellness consumer benefits, 2016 57
Figure 37: Volume analysis by Health & Wellness consumer benefits, 2016 58
Figure 38: Leading companies in the Health & Wellness market by value, 2016 - Popcorn 59
Figure 39: Packaging share and growth analysis by package material, 2011-2021 60
Figure 40: Use of package material by markets (in pack units), 2016 61
Figure 41: Packaging share and growth analysis by pack type, 2011-2021 62
Figure 42: Use of pack type by markets (in pack units), 2016 63
Figure 43: Packaging share and growth analysis by closure type, 2011-2021 64
Figure 44: Use of closure type by markets (in pack units), 2016 65
Figure 45: Packaging share and growth analysis by primary outer type, 2011-2021 66
Figure 46: Use of primary outer type by markets (in pack units), 2016 67
Figure 47: Relative comparison of countries based on PEST analysis 68
Figure 48: Chinas GDP per capita, 2011-2016 71
Figure 49: Population growth in China, 2011-2016 72
Figure 50: Consumer Price Index, China, 2010-2016 73
Figure 51: Age Profile, China, 2016 74
Figure 52: Consumption of Savory Snacks by Gender, China, 2016 75
Figure 53: Consumption of Savory Snacks by age, China, 2016 76
Figure 54: Consumption of Savory Snacks by education, China, 2016 77
Figure 55: Consumption of Savory Snacks by urbanization, China, 2016 78
Figure 56: About GlobalData 106

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