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Country Profile: Dairy & Soy Food Sector in Turkey

  • Published Date: 04 Jul 2017
  • Number of Pages: 138
  • Category: Consumer Goods
  • Country: Turkey
Country Profile: Dairy & Soy Food Sector in Turkey

Summary

The Dairy & Soy Food sector in Turkey is driven by Increasing urbanization rate and large base of young population in the country. Of the eight markets, Milk is the largest in both value and volume terms, while the Soymilk & Soy Drinks market is forecast to register the fastest growth during 2016-2021, in value terms. Hypermarkets & Supermarkets is the leading channel for the distribution of dairy and soy food in the country. Rigid Plastics is the most commonly used packaging material in the sector. Sutas and Icim are the leading brands in the Turkish Dairy & Soy Food sector.

GlobalDatas Country Profile report on the Dairy & Soy Food sector in Turkey provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

- The Dairy & Soy Food sector in Turkey accounted for 18% volume share in the Eastern European region.
- Turkey accounts for 15.1% value share in the Eastern European Dairy & Soy Food sector.
- The top five brands in Turkey accounted for 46.4% value share in 2016.
- The Soymilk & Soy Drinks market is forecast to register the fastest growth during 2016-2021
- Per capita consumption of Milk is higher as compared to other markets in Turkey.
- The Milk market leads the Turkish Dairy & Soy Food sector in Health & Wellness claims

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Publisher Name : GlobalData

1. Report Scope 1
2. Executive summary 3
3. Turkey in the global and regional context 5
3.1. Turkeys share in the Global and Eastern European Dairy & Soy Food sectors 5
3.2. Turkey compared to other leading countries in Eastern Europe 6
4. Market size analysis - Dairy & Soy Food sector 7
4.1. Value and volume analysis - Dairy & Soy Food sector in Turkey 7
4.2. Per capita consumption - Turkey compared to Eastern Europe and globally 8
4.3. Extent to which consumers are trading up/down-Off-trade 9
4.4. Extent to which consumers are trading up/down-On-trade 10
4.5. Value and volume analysis by markets in the Dairy & Soy Food sector 11
4.6. Growth analysis by markets 12
5. Market and category analysis 13
5.1. Per capita consumption analysis by markets 13
5.2. Market analysis: Butter & Spreadable Fats 14
5.3. Market analysis: Cheese 17
5.4. Market analysis: Cream 20
5.5. Market analysis: Dairy-Based and Soy-Based Desserts 23
5.6. Market analysis: Drinkable Yogurt 26
5.7. Market analysis: Milk 27
5.8. Market analysis: Soymilk & Soy Drinks 30
5.9. Market analysis: Yogurt 32
6. Distribution analysis 33
6.1. Distribution channel share analysis: Dairy & Soy Food sector 33
6.2. Distribution channel share analysis: Butter & Spreadable Fats 34
6.3. Distribution channel share analysis: Cheese 35
6.4. Distribution channel share analysis: Cream 36
6.5. Distribution channel share analysis: Dairy-Based & Soy-Based Desserts 37
6.6. Distribution channel share analysis: Drinkable Yogurt 38
6.7. Distribution channel share analysis: Milk 39
6.8. Distribution channel share analysis: Soymilk & Soy Drinks 40
6.9. Distribution channel share analysis: Yogurt 41
7. Competitive landscape 42
7.1. Brand share analysis by sector 42
7.2. Brand share analysis by markets 45
7.3. Brand share analysis by category 55
7.3.1. Butter & Spreadable Fats 55
7.3.2. Cheese 56
7.3.3. Milk 58
7.3.4. Soymilk & Soy Drinks 60
7.3.5. Yogurt 61
7.4. Private label share analysis 62
8. Health & Wellness analysis 64
8.1. Market size analysis by Health & Wellness claims 64
8.2. Market share analysis - Health & Wellness product attributes 65
8.3. Market size analysis - Health & Wellness consumer benefits 67
8.4. Leading companies in Turkish Health & Wellness market 69
9. Packaging analysis 71
9.1. Packaging share and growth analysis by packaging material 71
9.2. Packaging share analysis by packaging material 72
9.3. Packaging share and growth analysis by container type 73
9.4. Packaging share analysis by container type 74
9.5. Packaging share and growth analysis by closure type 75
9.6. Packaging share analysis by closure type 76
9.7. Packaging share and growth analysis by outer type 77
9.8. Packaging share analysis by outer type 78
10. Macroeconomic analysis 79
10.1. GDP per Capita 82
10.2. Population and population growth 83
10.3. Consumer Price Index 84
10.4. Population breakdown by age 85
11. Consumergraphics 86
11.1. Consumption by Gender 86
11.2. Consumption by Age 87
11.3. Consumption by Education 88
11.4. Consumption by Degree of Urbanization 89
12. Methodology 90
13. Definitions 92
14. Appendix 105
15. About GlobalData 128
16. Disclaimer 129
17. Contact Us 130

List Of Tables


Table 1: Volume share of Turkey in the global and Eastern Europe Dairy & Soy Food sector, 2011-2021 5
Table 2: Growth analysis by markets, 2016-2021 12
Table 3: Value analysis of Butter & Spreadable Fats market by categories, 2011-2021 15
Table 4: Volume analysis of Butter & Spreadable Fats market by categories, 2011-2021 16
Table 5: Value analysis of Cheese market by categories, 2011-2021 18
Table 6: Volume analysis of Cheese market by categories, 2011-2021 19
Table 7: Value analysis by of Cream market categories, 2011-2021 21
Table 8: Volume analysis of Cream market by categories, 2011-2021 22
Table 9: Value analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 24
Table 10: Volume analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 25
Table 11: Value analysis of Milk market by categories, 2011-2021 28
Table 12: Volume analysis of Milk market by categories, 2011-2021 29
Table 13: Value analysis of Soymilk & Soy Drinks market by categories, 2011-2021 31
Table 14: Volume analysis of Soymilk & Soy Drinks market by categories, 2011-2021 31
Table 15: Brand Value and Volume - Dairy & Soy Food sector 43
Table 16: Brand Value and Volume - Butter & Spreadable Fats market 45
Table 17: Brand Value and Volume - Cheese market 46
Table 18: Brand Value and Volume - Cream market 48
Table 19: Brand Value and Volume - Dairy-Based & Soy-Based Desserts market 49
Table 20: Brand Value and Volume - Drinkable Yogurt market 50
Table 21: Brand Value and Volume - Milk market 51
Table 22: Brand Value and Volume - Soymilk & Soy Drinks market 52
Table 23: Brand Value and Volume - Yogurt market 53
Table 24: Brand Value and Volume - Butter category 55
Table 25: Brand Value and Volume - Margarine/Spreadable Fats category 55
Table 26: Brand Value and Volume - Natural Cheese category 56
Table 27: Brand Value and Volume - Processed Cheese category 57
Table 28: Brand Value and Volume - Fermented Milk category 58
Table 29: Brand Value and Volume - Flavored Milk category 58
Table 30: Brand Value and Volume - White Milk category 59
Table 31: Brand Value and Volume - Soymilk Liquid category 60
Table 32: Brand Value and Volume - Spoonable Yogurt category 61
Table 33: Leading companies in the Health & Wellness market by value, 2016 - Milk 69
Table 34: Consumption of Dairy & Soy Food by Gender and markets (Kg Million, 2016) 86
Table 35: Consumption of Dairy & Soy Food by age and markets (Kg Million, 2016) 87
Table 36: Consumption of Dairy & Soy Food by education and markets (Kg Million, 2016) 88
Table 37: Consumption of Dairy & Soy Food by urbanization and markets (Kg Million, 2016) 89
Table 38: Market Definitions 92
Table 39: Category Definitions 93
Table 40: Category Definitions 94
Table 41: Category Definitions 95
Table 42: Channel Definitions 96
Table 43: Health & Wellness: Product Attributes-Food Minus 97
Table 44: Health & Wellness: Product Attributes - Free From 98
Table 45: Health & Wellness: Product Attributes - Functional & Fortified 99
Table 46: Health & Wellness: Product Attributes - Naturally Healthy 100
Table 47: Health & Wellness: Product Attributes - Food Intolerance 101
Table 48: Health & Wellness: Consumer Benefits - Health Management 102
Table 49: Health & Wellness: Analysis by Consumer Benefits 103
Table 50: Health & Wellness: Consumer Benefits - Performance 104
Table 51: Market Value for Butter & Spreadable Fats - by category (TL Million) 2011-2021 105
Table 52: Market Value for Butter & Spreadable Fats - by category (US$ Million) 2011-2021 105
Table 53: Market Volume for Butter & Spreadable Fats - by category (Kg Million) 2011-2021 106
Table 54: Market Value for Cheese - by category (TL Million) 2011-2021 106
Table 55: Market Value for Cheese - by category (US$ Million) 2011-2021 107
Table 56: Market Volume for Cheese - by category (Kg Million) 2011-2021 107
Table 57: Market Value for Cream - by category (TL Million) 2011-2021 108
Table 58: Market Value for Cream - by category (US$ Million) 2011-2021 108
Table 59: Market Volume for Cream - by category (Kg Million) 2011-2021 109
Table 60: Market Value for Dairy-Based & Soy-Based Desserts - by category (TL Million) 2011-2021 110
Table 61: Market Value for Dairy-Based & Soy-Based Desserts - by category (US$ Million) 2011-2021 111
Table 62: Market Volume for Dairy-Based & Soy-Based Desserts - by category (Kg Million) 2011-2021 112
Table 63: Market Value for Drinkable Yogurt - by category (TL Million) 2011-2021 113
Table 64: Market Value for Drinkable Yogurt - by category (US$ Million) 2011-2021 113
Table 65: Market Volume for Drinkable Yogurt - by category (Kg Million) 2011-2021 113
Table 66: Market Value for Milk - by category (TL Million) 2011-2021 114
Table 67: Market Value for Milk - by category (US$ Million) 2011-2021 114
Table 68: Market Volume for Milk - by category (Kg Million) 2011-2021 115
Table 69: Market Value for Soymilk & Soy Drinks - by category (TL Million) 2011-2021 115
Table 70: Market Value for Soymilk & Soy Drinks - by category (US$ Million) 2011-2021 116
Table 71: Market Volume for Soymilk & Soy Drinks - by category (Kg Million) 2011-2021 116
Table 72: Market Value for Yogurt - by category (TL Million) 2011-2021 117
Table 73: Market Value for Yogurt - by category (US$ Million) 2011-2021 117
Table 74: Market Volume for Yogurt - by category (Kg Million) 2011-2021 117
Table 75: Market Value for Dairy & Soy Food - by market (TL Million) 2011-2021 118
Table 76: Market Value for Dairy & Soy Food - by market (US$ Million) 2011-2021 119
Table 77: Market Value for Dairy & Soy Food - by market (Kg Million) 2011-2021 120
Table 78: Components of change- by Market (Off-trade) 121
Table 79: Components of change- by Market (On-trade) 121
Table 80: Dairy & Soy Food Sales Distribution in Turkey- by Markets (TL Million), 2016 122
Table 81: Key Health & Wellness product attributes driving sales in Turkey (TL Million) 123
Table 82: Key Health & Wellness consumer benefits driving sales in Turkey (TL Million) 123
Table 83: Packaging Material (in Million pack units) 124
Table 84: Container Type (in Million pack units) 124
Table 85: Closure Type (in Million pack units) 125
Table 86: Outer Type (in Million pack units) 125
Table 87: Exchange Rates: (US$-TL), 2011-2021 126
Table 88: GDP Per Capita (TL) 126
Table 89: Population 126
Table 90: Consumer Price Index 126
Table 91: Age Profile (Millions of Persons) 127

List Of Figures


Figure 1: Turkey compared to the other top four countries in Eastern Europe - market size, growth, and competitive landscape 6
Figure 2: Market size analysis by value and volume, Dairy & Soy Food sector, 2011-2021 7
Figure 3: Per capita consumption in Turkey compared to global and Eastern European average, 2011-2021 8
Figure 4: Degree of trading up/down in the Turkish Dairy & Soy Food sector-Off-trade, 2015-2016 9
Figure 5: Degree of trading up/down in the Turkish Dairy & Soy Food sector-On-trade, 2015-2016 10
Figure 6: Value and volume growth analysis by markets, 2016-2021 11
Figure 7: Per capita consumption (by markets) in Turkey compared to global and Eastern European average, 2016 13
Figure 8: Value and volume growth analysis, Butter & Spreadable Fats market, 2011-2021 14
Figure 9: Value and volume growth analysis, Cheese market, 2011-2021 17
Figure 10: Value and volume growth analysis, Cream market, 2011-2021 20
Figure 11: Value and volume growth analysis, Dairy-Based and Soy-Based Desserts market, 2011-2021 23
Figure 12: Value and volume growth analysis, Drinkable Yogurt market, 2011-2021 26
Figure 13: Value and volume growth analysis, Milk market, 2011-2021 27
Figure 14: Value and volume growth analysis, Soymilk & Soy Drinks market, 2011-2021 30
Figure 15: Value and volume growth analysis, Yogurt market, 2011-2021 32
Figure 16: Distribution channel share, Dairy & Soy Food sector, 2011-2016 33
Figure 17: Distribution channel share, Butter & Spreadable Fats market, 2011-2016 34
Figure 18: Distribution channel share, Cheese market, 2011-2016 35
Figure 19: Distribution channel share, Cream market, 2011-2016 36
Figure 20: Distribution channel share, Dairy-Based & Soy-Based Desserts market, 2011-2016 37
Figure 21: Distribution channel share, Drinkable Yogurt market, 2011-2016 38
Figure 22: Distribution channel share, Milk market, 2011-2016 39
Figure 23: Distribution channel share, Soymilk & Soy Drinks market, 2011-2016 40
Figure 24: Distribution channel share, Yogurt market, 2011-2016 41
Figure 25: Leading brands in the Turkish Dairy & Soy Food sector, value and volume share, 2016 42
Figure 26: Leading brands in the Butter & Spreadable Fats market, value and volume share, 2016 45
Figure 27: Leading brands in the Cheese market, value and volume share, 2016 46
Figure 28: Leading brands in the Cream market, value and volume share, 2016 48
Figure 29: Leading brands in the Dairy-Based & Soy-Based Desserts market, value and volume share, 2016 49
Figure 30: Leading brands in the Drinkable Yogurt market, value and volume share, 2016 50
Figure 31: Leading brands in the Milk market, value and volume share, 2016 51
Figure 32: Leading brands in the Soymilk & Soy Drinks market, value and volume share, 2016 52
Figure 33: Leading brands in the Yogurt market, value and volume share, 2016 53
Figure 34: Private label penetration by markets (value terms), 2016 62
Figure 35: Growth analysis, private label and brands, (2011-2016) 63
Figure 36: Value of Health & Wellness claims by market, US$ million, 2016-2021 64
Figure 37: Value analysis by Health & Wellness product attributes, 2016 65
Figure 38: Volume analysis by Health & Wellness product attributes, 2016 66
Figure 39: Value analysis by Health & Wellness consumer benefits, 2016 67
Figure 40: Volume analysis by Health & Wellness consumer benefits, 2016 68
Figure 41: Leading companies in the Health & Wellness market by value, 2016 - Milk 69
Figure 42: Leading companies in the Health & Wellness market by value, 2016 - Yogurt 70
Figure 43: Packaging share and growth analysis by packaging material, 2011-2021 71
Figure 44: Use of packaging material by markets (in pack units), 2016 72
Figure 45: Packaging share and growth analysis by container type, 2011-2021 73
Figure 46: Use of container type by markets (in pack units), 2016 74
Figure 47: Packaging share and growth analysis by closure type, 2011-2021 75
Figure 48: Use of closure type by markets (in pack units), 2016 76
Figure 49: Packaging share and growth analysis by outer type, 2011-2021 77
Figure 50: Use of outer type by markets (in pack units), 2016 78
Figure 51: Relative comparison of countries based on PEST analysis 79
Figure 52: Turkeys GDP per capita, 2011-2016 82
Figure 53: Population growth in Turkey, 2011-2016 83
Figure 54: Consumer Price Index, Turkey, 2010-2016 84
Figure 55: Age Profile, Turkey, 2016 85
Figure 56: Consumption of Dairy & Soy Food by Gender, Turkey, 2016 86
Figure 57: Consumption of Dairy & Soy Food by age, Turkey, 2016 87
Figure 58: Consumption of Dairy & Soy Food by education, Turkey, 2016 88
Figure 59: Consumption of Dairy & Soy Food by degree of urbanization, Turkey, 2016 89
Figure 60: About GlobalData 128

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