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Country Profile: Bakery & Cereals Sector in Greece

  • Published Date: 13 May 2017
  • Number of Pages: 151
  • Category: Consumer Goods
  • Country: Greece
Country Profile: Bakery & Cereals Sector in Greece

Summary

The Greek Bakery & Cereals sector is forecast to register value growth of 14.1% during 2016-2021. Of the eleven markets, Bread & Rolls is the largest in both value and volume terms, while the Breakfast Cereals market is forecast to register the fastest value growth during 2016-2021. Hypermarkets & Supermarkets is the leading distribution channel in the Greek Bakery & Cereals sector. Flexible Packaging is the most commonly used packaging material in the sector. Loukoumades Aigaion, E.J. Papadopoulos S.A., and General Mills, Inc are the leading market players in the Greek Bakery & Cereals sector.

GlobalDatas Country Profile report on the Bakery & Cereals sector in Greece provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, - Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.

Scope

- The Bakery & Cereals sector in Greece is forecast to grow at 2.1% CAGR in value terms during 2016-2021
- Bread & Rolls is the largest market in value and volume terms in the Greek Bakery & Cereals sector
- Hypermarkets & Supermarkets is the largest distribution channel, followed by Food & Drinks Specialists and Convenience Stores
- Private label penetration is highest in the Breakfast Cereals market

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Publisher Name : GlobalData
Table of Contents
1. Report Scope 1
2. Executive summary 3
3. Greece in the global and regional context 2
3.1. Greeces share in the Global and Western European Bakery & Cereals sector 2
3.2. Greece compared to other leading countries in Western Europe 3
4. Market size analysis - Bakery & Cereals sector 4
4.1. Value and volume analysis - Bakery & Cereals sector in Greece 4
4.2. Per capita consumption - Greece compared to Western Europe and globally 5
4.3. Value and volume analysis of markets in the Bakery & Cereals sector 6
4.4. Growth analysis by markets 7
5. Market and category analysis 8
5.1. Per capita consumption analysis by markets 8
5.2. Market analysis: Baking Ingredients 9
5.3. Market analysis: Baking Mixes 12
5.4. Market analysis: Bread & Rolls 15
5.5. Market analysis: Breakfast Cereals 17
5.6. Market analysis: Cakes Pastries & Sweet Pies 19
5.7. Market analysis: Cereal Bars 21
5.8. Market analysis: Cookies (Sweet Biscuits) 23
5.9. Market analysis: Dough Products 26
5.10. Market analysis: Energy Bars 28
5.11. Market analysis: Morning Goods 29
5.12. Market analysis: Savory Biscuits 31
6. Distribution analysis 33
6.1. Distribution channel share analysis: Bakery & Cereals 33
6.2. Distribution channel share analysis: Baking Ingredients 34
6.3. Distribution channel share analysis: Baking Mixes 35
6.4. Distribution channel share analysis: Bread & Rolls 36
6.5. Distribution channel share analysis: Breakfast Cereals 37
6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 38
6.7. Distribution channel share analysis: Cereals Bars 39
6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 40
6.9. Distribution channel share analysis: Dough Products 41
6.10. Distribution channel share analysis: Energy Bars 42
6.11. Distribution channel share analysis: Morning Goods 43
6.12. Distribution channel share analysis: Savory Biscuits 44
7. Competitive landscape 45
7.1. Brand share analysis by sector 45
7.2. Brand share analysis by markets 48
7.3. Brand share analysis by category 59
7.3.1. Baking Ingredients 59
7.3.2. Baking Mixes 62
7.3.3. Breakfast Cereals 64
7.3.4. Cereal Bars 65
7.3.5. Savory Biscuits 66
7.4. Private label share analysis 67
8. Health & Wellness analysis 69
8.1. Market size analysis by Health & Wellness claims 69
8.2. Market share analysis - Health & Wellness product attributes 70
8.3. Market size analysis - Health & Wellness consumer benefits 72
8.4. Leading companies in Greek Health & Wellness market 74
9. Packaging analysis 76
9.1. Packaging share and growth analysis by packaging material 76
9.2. Packaging share analysis by packaging material 77
9.3. Packaging share and growth analysis by container type 78
9.4. Packaging share analysis by container type 79
9.5. Packaging share and growth analysis by closure type 80
9.6. Packaging share analysis by closure type 81
9.7. Packaging share and growth analysis by outer type 82
9.8. Packaging share analysis by outer type 83
10. Macroeconomic analysis 84
10.1. GDP per Capita 87
10.2. Population and population growth 88
10.3. Consumer Price Index 89
10.4. Population breakdown by age 90
11. Consumergraphics 91
11.1. Consumption by Gender 91
11.2. Consumption by Age 93
11.3. Consumption by Education 94
11.4. Consumption by Urbanization 95
12. Methodology 96
13. Definitions 97
14. Appendix 111
15. About GlobalData 137
16. Disclaimer 138
17. Contact Us 139

List Of Tables


Table 1: Volume share of Greece in the global and Western Europe Bakery & Cereals sector, 2011-2021 2
Table 2: Growth analysis by markets, 2016-2021 7
Table 3: Value analysis of Baking Ingredients market by categories, 2011-2021 10
Table 4: Volume analysis of Baking Ingredients market by categories, 2011-2021 11
Table 5: Value analysis of Baking Mixes market by categories, 2011-2021 13
Table 6: Volume analysis of Baking Mixes market by categories, 2011-2021 14
Table 7: Value analysis by of Bread & Rolls market categories, 2011-2021 16
Table 8: Value analysis by of Bread & Rolls market categories, 2011-2021 16
Table 9: Value analysis of Breakfast Cereals market by categories, 2011-2021 18
Table 10: Volume analysis of Breakfast Cereals market by categories, 2011-2021 18
Table 11: Value analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 20
Table 12: Volume analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 20
Table 13: Value analysis of Cereal Bars market by categories, 2011-2021 22
Table 14: Volume analysis of Cereal Bars market by categories, 2011-2021 22
Table 15: Value analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 24
Table 16: Volume analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 25
Table 17: Value analysis of Dough Products market by categories, 2011-2021 27
Table 18: Volume analysis of Dough Products market by categories, 2011-2021 27
Table 19: Value analysis of Morning Goods market by categories, 2011-2021 30
Table 20: Volume analysis of Morning Goods market by categories, 2011-2021 30
Table 21: Value analysis of Savory Biscuits market by categories, 2011-2021 32
Table 22: Volume analysis of Savory Biscuits market by categories, 2011-2021 32
Table 23: Brand Value and Volume - Bakery & Cereals sector 46
Table 24: Brand Value and Volume - Baking Ingredients market 48
Table 25: Brand Value and Volume - Baking Mixes market 49
Table 26: Brand Value and Volume - Bread & Rolls market 50
Table 27: Brand Value and Volume - Breakfast Cereals market 51
Table 28: Brand Value and Volume - Cakes, Pastries & Sweet Pies market 52
Table 29: Brand Value and Volume - Cereal Bars market 53
Table 30: Brand Value and Volume - Cookies (Sweet Biscuits) market 54
Table 31: Brand Value and Volume - Dough Products market 56
Table 32: Brand Value and Volume - Morning Goods market 57
Table 33: Brand Value and Volume - Savory Biscuits market 58
Table 34: Brand Value and Volume - Baking Chocolate Chips & Morsels category 59
Table 35: Brand Value and Volume - Baking Powder/Soda category 59
Table 36: Brand Value and Volume - Cake Decorations & Icing category 59
Table 37: Brand Value and Volume - Cocoa-Baking category 60
Table 38: Brand Value and Volume - Corn & Potato Starch category 60
Table 39: Brand Value and Volume - Desiccated Coconut category 60
Table 40: Brand Value and Volume - Dry Yeast category 60
Table 41: Brand Value and Volume - Fruit Pectins and Glazed Fruit category 61
Table 42: Brand Value and Volume - Non-Chocolate Baking Chips category 61
Table 43: Brand Value and Volume - Other Baking Ingredients category 61
Table 44: Brand Value and Volume - Bread Mixes category 62
Table 45: Brand Value and Volume - Cake Mixes category 62
Table 46: Brand Value and Volume - Dessert Mixes category 62
Table 47: Brand Value and Volume - Muffin Mixes category 63
Table 48: Brand Value and Volume - Pancake Mixes category 63
Table 49: Brand Value and Volume - Other Baking Mixes category 63
Table 50: Brand Value and Volume - Hot Cereals category 64
Table 51: Brand Value and Volume - Ready-to-Eat Cereals category 64
Table 52: Brand Value and Volume - Granola/Muesli/Yogurt Bars category 65
Table 53: Brand Value and Volume - Other Cereal Bars category 65
Table 54: Brand Value and Volume - Bread Substitutes category 66
Table 55: Brand Value and Volume - Plain Crackers category 66
Table 56: Brand Value and Volume - Other Crackers category 66
Table 57: Consumption of Bakery & Cereals by Gender and markets (Kg Million, 2016) 91
Table 58: Consumption of Bakery & Cereals by age and markets (Kg Million, 2016) 93
Table 59: Consumption of Bakery & Cereals by education and markets (Kg Million, 2016) 94
Table 60 Consumption of Bakery & Cereals by urbanization and markets (Kg Million, 2016) 95
Table 61: Market Definitions 97
Table 62: Category Definitions 98
Table 63: Category Definitions 99
Table 64: Category Definitions 100
Table 65: Category Definitions 101
Table 66: Channel Definitions 102
Table 67: Health & Wellness: Product Attributes-Food Minus 103
Table 68: Health & Wellness: Product Attributes - Free From 104
Table 69: Health & Wellness: Product Attributes - Functional & Fortified 105
Table 70: Health & Wellness: Product Attributes - Naturally Healthy 106
Table 71: Health & Wellness: Product Attributes - Food Intolerance 107
Table 72: Health & Wellness: Consumer Benefits - Health Management 108
Table 73: Health & Wellness: Analysis by Consumer Benefits 109
Table 74: Health & Wellness: Consumer Benefits - Performance 110
Table 75: Market Value for Baking Ingredients - by category ( Million) 2011-2021 111
Table 76: Market Value for Baking Mixes - by category ( Million) 2011-2021 112
Table 77: Market Value for Bread & Rolls - by category ( Million) 2011-2021 112
Table 78: Market Value for Breakfast Cereals - by category ( Million) 2011-2021 113
Table 79: Market Value for Cakes, Pastries & Sweet Pies - by category ( Million) 2011-2021 113
Table 80: Market Value for Cereal Bars - by category ( Million) 2011-2021 114
Table 81: Market Value for Cookies (Sweet Biscuits) - by category ( Million) 2011-2021 115
Table 82: Market Value for Dough Products - by category ( Million) 2011-2021 115
Table 83: Market Value for Energy Bars - by category ( Million) 2011-2021 116
Table 84: Market Value for Morning Goods - by category ( Million) 2011-2021 116
Table 85: Market Value for Savory Biscuits - by category ( Million) 2011-2021 117
Table 86: Market Value for Baking Ingredients - by category (US$ Million) 2011-2021 118
Table 87: Market Value for Baking Mixes - by category (US$ Million) 2011-2021 119
Table 88: Market Value for Bread & Rolls - by category (US$ Million) 2011-2021 119
Table 89: Market Value for Breakfast Cereals - by category (US$ Million) 2011-2021 120
Table 90: Market Value for Cakes, Pastries & Sweet Pies - by category (US$ Million) 2011-2021 120
Table 91: Market Value for Cereal Bars - by category (US$ Million) 2011-2021 121
Table 92: Market Value for Cookies (Sweet Biscuits) - by category (US$ Million) 2011-2021 122
Table 93: Market Value for Dough Products - by category (US$ Million) 2011-2021 123
Table 94: Market Value for Energy Bars - by category (US$ Million) 2011-2021 123
Table 95: Market Value for Morning Goods - by category (US$ Million) 2011-2021 123
Table 96: Market Value for Savory Biscuits - by category (US$ Million) 2011-2021 124
Table 97: Market Volume for Baking Ingredients - by category (Kg Million) 2011-2021 125
Table 98: Market Volume for Baking Mixes - by category (Kg Million) 2011-2021 126
Table 99: Market Volume for Bread & Rolls - by category (Kg Million) 2011-2021 126
Table 100: Market Volume for Breakfast Cereals - by category (Kg Million) 2011-2021 127
Table 101: Market Volume for Cakes, Pastries & Sweet Pies - by category (Kg Million) 2011-2021 127
Table 102: Market Volume for Cereal Bars - by category (Kg Million) 2011-2021 128
Table 103: Market Volume for Cookies (Sweet Biscuits) - by category (Kg Million) 2011-2021 128
Table 104: Market Volume for Dough Products - by category (Kg Million) 2011-2021 129
Table 105: Market Volume for Energy Bars - by category (Kg Million) 2011-2021 129
Table 106: Market Volume for Morning Goods - by category (Kg Million) 2011-2021 130
Table 107: Market Volume for Savory Biscuits - by category (Kg Million) 2011-2021 130
Table 108: Bakery & Cereals Sales Distribution in Greece- by Markets ( Million), 2016 131
Table 109: Key Health & Wellness product attributes driving sales in Greece ( Million) 132
Table 110: Key Health & Wellness consumer benefits driving sales in Greece ( Million) 132
Table 111: Packaging Material (in Million pack units) 132
Table 112: Container Type (in Million pack units) 133
Table 113: Closure Type (in Million pack units) 134
Table 114: Outer Type (in Million pack units) 134
Table 115: Exchange Rates: (US$-), 2011-2021 135
Table 116: GDP Per Capita () 135
Table 117: Population 135
Table 118: Consumer Price Index 135
Table 119: Age Profile (Millions of Persons) 136

List Of Figures


Figure 1: Greece compared to other top four countries in Western Europe - market size, growth, and competitive landscape 3
Figure 2: Market size analysis by value and volume, Bakery & Cereals sector, 2011-2021 4
Figure 3: Per capita consumption in Greece compared to global and Western European average, 2011-2021 5
Figure 4: Value and volume growth analysis by markets, 2016-2021 6
Figure 5: Per capita consumption (by markets) in Greece compared to global and Western European average, 2016 8
Figure 6: Value and volume growth analysis, Baking Ingredients market, 2011-2021 9
Figure 7: Value and volume growth analysis, Baking Mixes market, 2011-2021 12
Figure 8: Value and volume growth analysis, Bread & Rolls market, 2011-2021 15
Figure 9: Value and volume growth analysis, Breakfast Cereals market, 2011-2021 17
Figure 10: Value and volume growth analysis, Cakes, Pastries & Sweet Pies market, 2011-2021 19
Figure 11: Value and volume growth analysis, Cereal Bars market, 2011-2021 21
Figure 12: Value and volume growth analysis, Cookies (Sweet Biscuits) market, 2011-2021 23
Figure 13: Value and volume growth analysis, Dough Products market, 2011-2021 26
Figure 14: Value and volume growth analysis, Energy Bars market, 2011-2021 28
Figure 15: Value and volume growth analysis, Morning Goods market, 2011-2021 29
Figure 16: Value and volume growth analysis, Savory Biscuits market, 2011-2021 31
Figure 17: Distribution channel share, Bakery & Cereals, 2011-2016 33
Figure 18: Distribution channel share, Baking Ingredients market, 2011-2016 34
Figure 19: Distribution channel share, Baking Mixes market, 2011-2016 35
Figure 20: Distribution channel share, Bread & Rolls market, 2011-2016 36
Figure 21: Distribution channel share, Breakfast Cereals market, 2011-2016 37
Figure 22: Distribution channel share, Cakes, Pastries & Sweet Pies market, 2011-2016 38
Figure 23: Distribution channel share, Cereal Bars market, 2011-2016 39
Figure 24: Distribution channel share, Cookies (Sweet Biscuits) market, 2011-2016 40
Figure 25: Distribution channel share, Dough Products market, 2011-2016 41
Figure 26: Distribution channel share, Energy Bars market, 2011-2016 42
Figure 27: Distribution channel share, Morning Goods market, 2011-2016 43
Figure 28: Distribution channel share, Savory Biscuits market, 2011-2016 44
Figure 29: Leading brands in the Greek Bakery & Cereals sector, value and volume share, 2016 45
Figure 30: Leading brands in the Baking Ingredients market, value and volume share, 2016 48
Figure 31: Leading brands in the Baking Mixes market, value and volume share, 2016 49
Figure 32: Leading brands in the Bread & Rolls market, value and volume share, 2016 50
Figure 33: Leading brands in the Breakfast Cereals market, value and volume share, 2016 51
Figure 34: Leading brands in the Cakes, Pastries & Sweet Pies market, value and volume share, 2016 52
Figure 35: Leading brands in the Cereal Bars market, value and volume share, 2016 53
Figure 36: Leading brands in the Cookies (Sweet Biscuits) market, value and volume share, 2016 54
Figure 37: Leading brands in the Dough Products market, value and volume share, 2016 56
Figure 38: Leading brands in the Morning Goods market, value and volume share, 2016 57
Figure 39: Leading brands in the Savory Biscuits market, value and volume share, 2016 58
Figure 40: Private label penetration by markets (value terms), 2016 67
Figure 41: Growth analysis, private label and brands, (2011-2016) 68
Figure 42: Value of Health & Wellness claims by market, US$ million, 2016-2021 69
Figure 43: Value analysis by Health & Wellness product attributes, 2016 70
Figure 44: Volume analysis by Health & Wellness product attributes, 2016 71
Figure 45: Value analysis by Health & Wellness consumer benefits, 2016 72
Figure 46: Volume analysis by Health & Wellness consumer benefits, 2016 73
Figure 47: Leading companies in the Health & Wellness market by value, 2016 - Breakfast Cereals 74
Figure 48: Leading companies in the Health & Wellness market by value, 2016 - Cereal Bars 75
Figure 49: Packaging share and growth analysis by packaging material, 2011-2021 76
Figure 50: Use of packaging material by markets (in pack units), 2016 77
Figure 51: Packaging share and growth analysis by container type, 2011-2021 78
Figure 52: Use of container type by markets (in pack units), 2016 79
Figure 53: Packaging share and growth analysis by closure type, 2011-2021 80
Figure 54: Use of closure type by markets (in pack units), 2016 81
Figure 55: Packaging share and growth analysis by outer type, 2011-2021 82
Figure 56: Use of outer type by markets (in pack units), 2016 83
Figure 57.1: Relative comparison of countries based on PEST analysis 84
Figure 58: Greeces GDP per capita, 2011-2016 87
Figure 59: Population growth in Greece, 2011-2016 88
Figure 60: Consumer Price Index, Greece, 2010-2016 89
Figure 61: Age Profile, Greece, 2016 90
Figure 62: Consumption of Bakery & Cereals by Gender, Greece, 2016 91
Figure 63: Consumption of Bakery & Cereals by age, Greece, 2016 93
Figure 64: Consumption of Bakery & Cereals by education, Greece, 2016 94
Figure 65: Consumption of Bakery & Cereals by urbanization, Greece, 2016 95
Figure 66: About GlobalData 137

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