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Public Relations Market Global Report 2017

  • Published Date: 19 Jun 2017
  • Number of Pages: 125
  • Category: Business Services
  • Country: Global
Public Relations Market Global Report 2017 Including: Media Relations, Issue/Crisis Management, Promotional Events, Social Media Management, Public AffairsCovering: edelman, weber shandwick, FleishmanHillard, Ketchum, MSLGroup, Burson-Marsteller, Hill+Knowlton Strategies, Ogilvy PR, Golin, Havas PR
PR agencies are rapidly shifting towards digital campaigns to move with the increasing digitalization and advances in social media, search engine marketing, content marketing and e-commerce technology. As a result of increasing internet penetration and smartphone users, online content marketing campaigns are expected to be three times more effective than traditional ones and comparatively cost 62% less. Such digital campaigns are targeted towards growing user base of social media websites, such as Facebook, Twitter, Instagram and Pintrest, and other internet portals like Google and Netflix. Moreover, they allow businesses to track the performance and effectiveness through real-time information. Public Relations Market Global Report 2017 from The Business Research Company provides the strategists, marketers and senior management with the critical information they need to assess the global public relations market.Reasons to Purchase• Outperform competitors using accurate up to date demand-side dynamics information.• Identify growth segments for investment.• Facilitate decision making on the basis of historic and forecast data and the drivers and restraints on the market. Create regional and country strategies on the basis of local data and analysis. Stay abreast of the latest customer and market research findings• Benchmark performance against key competitors.• Develop strategies based on likely future developments.• Utilize the relationships between key data sets for superior strategizing.• Suitable for supporting your internal and external presentations with reliable high quality data and analysis• Gain a global perspective on the development of the market.Report will be updated with the latest data and delivered to you within 3-5 working days of order.DescriptionWhere is the largest and fastest growing market for public relations? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The public relations market global report from the Business Research Company answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider public relations market, and compares it with other markets.• The market characteristics section of the report defines and explains the market.• The market size section gives the market size ($b) covering both the historic growth of the market and forecasting the future. Drivers and restraints looks at the external factors supporting and controlling the growth of the market.• Market segmentations break down market into sub markets.• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers all the regions, key developed countries and major emerging markets. It draws comparisons with country populations and economies to understand the importance of the market by country and how this is changing. • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.• The trends and strategies section highlights the likely future developments in the market and suggests approaches companies can take to exploit this. • The public relations market section of the report gives context. It compares the public relations market with other segments of the public relations market by size and growth, historic and forecast. It analyses Expenditure Per Capita, Public Relations Indicators Comparison, Public Relations Enterprise And Employee ComparisonScopeMarkets covered: Media Relations, Issue/Crisis Management, Promotional Events, Social Media Management, Public AffairsCompanies mentioned: edelman, weber shandwick, FleishmanHillard, Ketchum, MSLGroup, Burson-Marsteller, Hill+Knowlton Strategies, Ogilvy PR, Golin, Havas PRCountries: China, India, Japan, UK, Germany, France, Italy, Spain, Russia, USA, Brazil Regions: Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa, Oceania.Time series: Five years historic and forecast.Data: Ratios of market size and growth to related markets, population, GDP, Expenditure Per Capita, Public Relations Indicators Comparison, Public Relations Enterprise And Employee ComparisonData segmentations: country and regional historic and forecast data, market share of competitors, market segments.Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.Public relations services deal with promoting the image and interest of the clients. Includes implementing public relation campaigns.The Americas was the x largest geographic region in the Public Relations market in 2016, accounting for $x billion or x% of the global market. Asia was the x largest geographic market, accounting for $x billion or x% of the global market.Europe was the x largest geographic market, accounting for $x billion or x% of the global market. The Middle East and Africa accounted for x% and $x billion, while Oceania accounted for x% of the global Public Relations market.PR agencies are rapidly shifting towards digital campaigns to move with the increasing digitalization and advances in social media, search engine marketing, content marketing and e-commerce technology. As a result of increasing internet penetration and smartphone users, online content marketing campaigns are expected to be three times more effective than traditional ones and comparatively cost 62% less. Such digital campaigns are targeted towards growing user base of social media websites, such as Facebook, Twitter, Instagram and Pintrest, and other internet portals like Google and Netflix. Moreover, they allow businesses to track the performance and effectiveness through real-time information. This helps companies to plan their future PR campaigns and marketing strategies. According to a report by Altimeter Group, 78% of global companies plan to establish independent social media marketing teams in 2016, from 71% in 2015 and 67% in 2012. Companies in the industry should consider exploring opportunities in internet and mobile advertisement to increase their share in the market in the highly competitive advertising, public relation, and related services industry.
Publisher Name : The Business Research Company
1. Public Relations Market Characteristics;

2. Public Relations Market Size And Growth;
2.1. Historic Market Growth;
2.1.1. Drivers Of The Market;
2.1.2. Restraints On The Market;
2.2. Forecast Market Growth;
2.2.1. Drivers Of The Market;
2.2.2. Restraints On The Market;

3. Pestle Analysis;
3.1. Political;
3.2. Economic;
3.3. Social;
3.4. Technological;
3.5. Legal;
3.6. Environmental;

4. Public Relations Market Customer Information;

5. Public Relations Market Segmentation;
5.1. Global Public Relations Market, 2016, By Segment; Media Relations; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs;
5.2. Global Public Relations Market, 2012 2020, Historic And Forecast, By Segment;

6. Public Relations Market Regional And Country Analysis;
6.1. Global Public Relations Market, 2016, By Region;
6.2. Global Public Relations Market, 2012 2020, Historic And Forecast, By Region;
6.3. Public Relations Market, 2016, By Country;
6.4. Public Relations Market, 2012 2020, Historic And Forecast, By Country;

7. Global Public Relations Market Comparison With Macro Economic Factors;
7.1. Public Relations Market Size, Percentage Of GDP, Global;
7.2. Per Capita Average Public Relations Expenditure, Global;

8. Public Relations Market Comparison With Macro Economic Factors Across Countries;
8.1. Public Relations Market Size, Percentage Of GDP, By Country;
8.2. Per Capita Average Public Relations Expenditure, By Country;

9. Public Relations Market Comparison With Industry Metrics;
9.1. Total Enterprises, By Country, 2016, Millions;
9.2. Average Spending on Public Relations By Total Enterprises, By Country, 2016, USD ($);
9.3. Employment in Services Industry As Percentage Of Total Employment, By Country, 2016;
9.4. Total Advertisement Spending, By Country, 2016;
9.5. Public Relations Market Value Versus Total Advertisement Spending, By Country, 2016;
9.6. Number Of Public Relations, By Country, 2016;
9.7. Average Public Relations Market Revenue Per Advertising Agency, By Country, 2016;

10. Asia Pacific Public Relations Market;
10.1.1. Asia Pacific Public Relations Market Overview;
10.1.2. Asia Pacific Public Relations Historic Market, 2012 2016;
10.1.3. Asia Pacific Public Relations Forecast Market, 2016 2020;
10.1.4. Asia Pacific Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management,; Promotional Events,; Social Media Management; Public Affairs;
10.2. Asia Pacific Public Relations Market: Country Analysis;
10.3. China Public Relations Market;
10.3.1. China Public Relations Market Overview;
10.3.2. China Public Relations Historic Market, 2012 2016;
10.3.3. China Public Relations Forecast Market, 2016 2020;
10.3.4. China Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management,; Promotional Events,; Social Media Management; Public Affairs;
10.3.5. China Public Relations Market, Percentage Of GDP, 2012 2020;
10.3.6. China Per Capita Average Public Relations Expenditure, 2012 2020;
10.3.7. Public Relations Market Comparison With Industry Metrics;
10.3.7.1. China Number Of Public Relations, 2012 - 2016;
10.3.7.2. China Average Public Relations Market Revenue Per Advertising Agency, 2012 2016;
10.4. India Public Relations Market;
10.4.1. India Public Relations Market Overview;
10.4.2. India Public Relations Historic Market, 2012 2016;
10.4.3. India Public Relations Forecast Market, 2016 2020;
10.4.4. India Public Relations Market, 2016, By Segment; Media Relations; Issue/Crisis Management,; Promotional Events,; Social Media Management; Public Affairs;
10.4.5. India Public Relations Market, Percentage Of GDP, 2012 2020;
10.4.6. India Per Capita Average Public Relations Expenditure, 2012 2020;
10.4.7. Public Relations Market Comparison With Industry Metrics;
10.4.7.1. India Number Of Public Relations, 2012 - 2016;
10.4.7.2. India Average Public Relations Market Revenue Per Advertising Agency, 2012 2016;
10.5. Japan Public Relations Market;
10.5.1. Japan Public Relations Market Overview;
10.5.2. Japan Public Relations Historic Market, 2012 2016;
10.5.3. Japan Public Relations Forecast Market, 2016 2020;
10.5.4. Japan Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs;
10.5.5. Japan Public Relations Market, Percentage Of GDP, 2012 2020;
10.5.6. Japan Per Capita Average Public Relations Expenditure, 2012 2020;
10.5.7. Public Relations Market Comparison With Industry Metrics;
10.5.7.1. Japan Number Of Public Relations, 2012 - 2016;
10.5.7.2. Japan Average Public Relations Market Revenue Per Advertising Agency, 2012 2016;
10.6. Australia Public Relations Market;
10.6.1. Australia Public Relations Historic Market, 2012 2016;
10.6.2. Australia Public Relations Forecast Market, 2016 2020;
10.6.3. Australia Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs;
10.6.4. Australia Public Relations Market, Percentage Of GDP, 2012 2020;
10.6.5. Australia Per Capita Average Public Relations Expenditure, 2012 2020;
10.6.6. Public Relations Market Comparison With Industry Metrics;
10.6.6.1. Australia Number Of Public Relations, 2012 - 2016;
10.6.6.2. Australia Average Public Relations Market Revenue Per Advertising Agency, 2012 2016;

11. Western Europe Public Relations Market;
11.1.1. Western Europe Public Relations Market Overview;
11.1.2. Western Europe Public Relations Historic Market, 2012 2016;
11.1.3. Western Europe Public Relations Forecast Market, 2016 2020;
11.1.4. Western Europe Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs;
11.2. Western Europe Public Relations Market: Country Analysis;
11.3. UK Public Relations Market;
11.3.1. UK Public Relations Market Overview;
11.3.2. UK Public Relations Historic Market, 2012 2016;
11.3.3. UK Public Relations Forecast Market, 2016 2020;
11.3.4. UK Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs;
11.3.5. UK Public Relations Market, Percentage Of GDP, 2012 2020;
11.3.6. UK Per Capita Average Public Relations Expenditure, 2012 2020;
11.3.7. Public Relations Market Comparison With Industry Metrics;
11.3.7.1. UK Number Of Public Relations, 2012 - 2016;
11.3.7.2. UK Average Public Relations Market Revenue Per Advertising Agency, 2012 2016;
11.4. Germany Public Relations Market;
11.4.1. Germany Public Relations Historic Market, 2012 2016;
11.4.2. Germany Public Relations Forecast Market, 2016 2020;
11.4.3. Germany Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs;
11.4.4. Germany Public Relations Market, Percentage Of GDP, 2012 2020;
11.4.5. Germany Per Capita Average Public Relations Expenditure, 2012 2020;
11.4.6. Public Relations Market Comparison With Industry Metrics;
11.4.6.1. Germany Number Of Public Relations, 2012 - 2016;
11.4.6.2. Germany Average Public Relations Market Revenue Per Advertising Agency, 2012 2016;
11.5. France Public Relations Market;
11.5.1. France Public Relations Historic Market, 2012 2016;
11.5.2. France Public Relations Forecast Market, 2016 2020;
11.5.3. France Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs;
11.5.4. France Public Relations Market, Percentage Of GDP, 2012 2020;
11.5.5. France Per Capita Average Public Relations Expenditure, 2012 2020;
11.5.6. Public Relations Market Comparison With Industry Metrics;
11.5.6.1. France Number Of Public Relations, 2012 - 2016;
11.5.6.2. France Average Public Relations Market Revenue Per Advertising;
11.6. Italy Public Relations Market;
11.6.1. Italy Public Relations Historic Market, 2012 2016;
11.6.2. Italy Public Relations Forecast Market, 2016 2020;
11.6.3. Italy Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs; Public Affairs;
11.6.4. Italy Public Relations Market, Percentage Of GDP, 2012 2020;
11.6.5. Italy Per Capita Average Public Relations Expenditure, 2012 2020;
11.6.6. Public Relations Market Comparison With Industry Metrics;
11.6.6.1. Italy Number Of Public Relations, 2012 - 2016;
11.6.6.2. Italy Average Public Relations Market Revenue Per Advertising Agency, 2012 2016;
11.7. Spain Public Relations Market;
11.7.1. Spain Public Relations Historic Market, 2012 2016;
11.7.2. Spain Public Relations Forecast Market, 2016 2020;
11.7.3. Spain Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs;
11.7.4. Spain Public Relations Market, Percentage Of GDP, 2012 2020;
11.7.5. Spain Per Capita Average Public Relations Expenditure, 2012 2020;
11.7.6. Public Relations Market Comparison With Industry Metrics;
11.7.6.1. Spain Number Of Public Relations, 2012 - 2016;
11.7.6.2. Spain Average Public Relations Market Revenue Per Advertising Agency, 2012 2016;

12. Eastern Europe Public Relations Market;
12.1.1. Eastern Europe Public Relations Market Overview;
12.1.2. Eastern Europe Public Relations Historic Market, 2012 2016;
12.1.3. Eastern Europe Public Relations Forecast Market, 2016 2020;
12.1.4. Eastern Europe Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs;
12.2. Eastern Europe Public Relations Market: Country Analysis;
12.3. Russia Public Relations Market;
12.3.1. Russia Public Relations Historic Market, 2012 2016;
12.3.2. Russia Public Relations Forecast Market, 2016 2020;
12.3.3. Russia Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs;
12.3.4. Russia Public Relations Market, Percentage Of GDP, 2012 2020;
12.3.5. Russia Per Capita Average Public Relations Expenditure, 2012 2020;
12.3.6. Public Relations Market Comparison With Industry Metrics;
12.3.6.1. Russia Number Of Public Relations, 2012 - 2016;
12.3.6.2. Russia Average Public Relations Market Revenue Per Advertising Agency, 2012 2016;

13. North America Public Relations Market;
13.1.1. North America Public Relations Market Overview;
13.1.2. North America Public Relations Historic Market, 2012 2016;
13.1.3. North America Public Relations Forecast Market, 2016 2020;
13.1.4. North America Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs;
13.2. North America Public Relations Market: Country Analysis;
13.3. USA Public Relations Market;
13.3.1. USA Public Relations Historic Market, 2012 2016;
13.3.2. USA Public Relations Forecast Market, 2016 2020;
13.3.3. USA Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs;
13.3.4. USA Public Relations Market, Percentage Of GDP, 2012 2020;
13.3.5. USA Per Capita Average Public Relations Expenditure, 2012 2020;
13.3.6. Public Relations Market Comparison With Industry Metrics;
13.3.6.1. USA Number Of Public Relations, 2012 - 2016;
13.3.6.2. USA Average Public Relations Market Revenue Per Advertising Agency, 2012 2016;

14. South America Public Relations Market;
14.1.1. South America Public Relations Market Overview;
14.1.2. South America Public Relations Historic Market, 2012 2016;
14.1.3. South America Public Relations Forecast Market, 2016 2020;
14.1.4. South America Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs;
14.2. South America Public Relations Market: Country Analysis;
14.3. Brazil Public Relations Market;
14.3.1. Brazil Public Relations Historic Market, 2012 2016;
14.3.2. Brazil Public Relations Forecast Market, 2016 2020;
14.3.3. Brazil Public Relations Market, 2016, By Segment; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs;
14.3.4. Brazil Public Relations Market, Percentage Of GDP, 2012 2020;
14.3.5. Brazil Per Capita Average Public Relations Expenditure, 2012 2020;
14.3.6. Public Relations Market Comparison With Industry Metrics;
14.3.6.1. Brazil Number Of Public Relations, 2012 - 2016;
14.3.6.2. Brazil Average Public Relations Market Revenue Per Advertising Agency, 2012 2016;

15. Middle East Public Relations Market;
15.1.1. Middle East Public Relations Market Overview;
15.1.2. Middle East Public Relations Historic Market, 2012 2016;
15.1.3. Middle East Public Relations Forecast Market, 2016 2020;
15.1.4. Middle East Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs;

16. Africa Public Relations Market;
16.1.1. Africa Public Relations Market Overview;
16.1.2. Africa Public Relations Historic Market, 2012 2016;
16.1.3. Africa Public Relations Forecast Market, 2016 2020;
16.1.4. Africa Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs;

17. Public Relations Market Competitive Landscape;
17.1. Company Profiles;
17.2. Edelman;
17.2.1. Overview;
17.2.2. Products And Services;
17.2.3. Strategy;
17.2.4. Financial Performance;
17.3. Weber Sandwich;
17.3.1. Overview;
17.3.2. Products And Services;
17.3.3. Strategy;
17.3.4. Financial Performance;
17.4. Fleishman Hilliard;
17.4.1. Overview;
17.4.2. Products And Services;
17.4.3. Strategy;
17.4.4. Financial Performance;
17.5. Ketchum;
17.5.1. Overview;
17.5.2. Products And Services;
17.5.3. Strategy;
17.5.4. Financial Performance;
17.6. MSL Group;
17.6.1. Overview;
17.6.2. Products And Services;
17.6.3. Strategy;
17.6.4. Financial Performance;

18. Key Mergers And Acquisitions In The Public Relations Market;

19. Market Background Advertising, Public Relations, And Related Services Market;
19.1.1. Advertising, Public Relations, And Related Services Characteristics;
19.1.2. Advertising, Public Relations, And Related Services Market Historic Growth;
19.1.3. Advertising, Public Relations, And Related Services Market Forecast Growth;
19.1.4. Key Mergers And Acquisitions In Advertising, Public Relations, And Related Services Industry;

20. Market Background: Global Professional Services Market;
20.1.1. Professional Services Market Characteristics;
20.1.2. Professional Services Market Historic Growth;
20.1.3. Professional Services Market Forecast Growth;
20.1.4. Key Mergers And Acquisitions In Professional Services Industry;

21. Appendix;
21.1. NAICS Definitions Of Industry Covered In This Report;
21.2. Abbreviations;
21.3. Currencies;
21.4. Research Inquiries;
21.5. The Business Research Company;
21.6. Copyright And Disclaimer

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