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Advertising Agencies Market Global Report 2017

  • Published Date: 19 Jun 2017
  • Number of Pages: 125
  • Category: Business Services
  • Country: Global
Advertising Agencies Market Global Report 2017 Including: Campaigning, Planning & Management, Creative Services& Production, Advertisement Placement,Covering: young & rubicam, DDB, McCANN World group, BBDO, Oglivy & Mather, dentsu, TBWA, Publicis, havas, foote cone & belding
Advertisement agencies are rapidly shifting towards digital campaigns to move with the increasing digitalization and advances in social media, search engine marketing, content marketing and e-commerce technology. As a result of increasing internet penetration and smartphone users, online content marketing campaigns are expected to be three times more effective than traditional ones and comparatively cost 62% less . Such digital campaigns are targeted towards growing user base of social media websites, such as Facebook, Twitter, Instagram and Pintrest, and other internet portals like Google and Netflix.Advertising Agencies Market Global Report 2017 from The Business Research Company provides the strategists, marketers and senior management with the critical information they need to assess the global advertising agencies market.Reasons to Purchase• Outperform competitors using accurate up to date demand-side dynamics information.• Identify growth segments for investment.• Facilitate decision making on the basis of historic and forecast data and the drivers and restraints on the market. Create regional and country strategies on the basis of local data and analysis. Stay abreast of the latest customer and market research findings• Benchmark performance against key competitors.• Develop strategies based on likely future developments.• Utilize the relationships between key data sets for superior strategizing.• Suitable for supporting your internal and external presentations with reliable high quality data and analysis• Gain a global perspective on the development of the market.Report will be updated with the latest data and delivered to you within 3-5 working days of order.DescriptionWhere is the largest and fastest growing market for advertising agencies? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The advertising agencies market global report from the Business Research Company answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider advertising agencies market, and compares it with other markets.• The market characteristics section of the report defines and explains the market.• The market size section gives the market size ($b) covering both the historic growth of the market and forecasting the future. Drivers and restraints looks at the external factors supporting and controlling the growth of the market.• Market segmentations break down market into sub markets.• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers all the regions, key developed countries and major emerging markets. It draws comparisons with country populations and economies to understand the importance of the market by country and how this is changing. • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.• The trends and strategies section highlights the likely future developments in the market and suggests approaches companies can take to exploit this. • The advertising agencies market section of the report gives context. It compares the advertising agencies market with other segments of the advertising agencies market by size and growth, historic and forecast. It analyses Expenditure Per Capita, Advertising Agencies Indicators Comparison, Advertising Agencies Enterprise And Employee ComparisonScopeMarkets covered: Campaigning, Planning & Management, Creative Services& Production, Advertisement Placement, Companies mentioned: young & rubicam, DDB, McCANN World group, BBDO, Oglivy & Mather, dentsu, TBWA, Publicis, havas, foote cone & beldingCountries: China, India, Japan, UK, Germany, France, Italy, Spain, Russia, USA, Brazil Regions: Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa, Oceania.Time series: Five years historic and forecast.Data: Ratios of market size and growth to related markets, population, GDP, Expenditure Per Capita, Advertising Agencies Indicators Comparison, Advertising Agencies Enterprise And Employee Comparison Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes." "Advertising agencies create advertising campaigns and place them in different media. They also provide services such as account management, provision of advertising material and creative servicesThe Americas was the x largest geographic region in the Advertising Agencies market in 2016, accounting for $x billion or x% of the global market. Asia was the x largest geographic market, accounting for $x billion or x% of the global market.Europe was the x largest geographic market, accounting for $x billion or x% of the global market. The Middle East and Africa accounted for x% and $x billion, while Oceania accounted for x% of the global Advertising Agencies market.Advertisement agencies are rapidly shifting towards digital campaigns to move with the increasing digitalization and advances in social media, search engine marketing, content marketing and e-commerce technology. As a result of increasing internet penetration and smartphone users, online content marketing campaigns are expected to be three times more effective than traditional ones and comparatively cost 62% less . Such digital campaigns are targeted towards growing user base of social media websites, such as Facebook, Twitter, Instagram and Pintrest, and other internet portals like Google and Netflix. Moreover, they allow businesses to track the performance and effectiveness through real-time information. This helps companies to plan their future PR campaigns and marketing strategies. According to a report by Altimeter Group, 78% of global companies plan to establish independent social media marketing teams in 2016, from 71% in 2015 and 67% in 2012 . "
Publisher Name : The Business Research Company
1. Advertising Agencies Market Characteristics;

2. Advertising Agencies Market Size And Growth;
2.1. Historic Market Growth;
2.1.1. Drivers Of The Market;
2.1.2. Restraints On The Market;
2.2. Forecast Market Growth;
2.2.1. Drivers Of The Market;
2.2.2. Restraints On The Market;

3. Pestle Analysis;
3.1. Political;
3.2. Economic;
3.3. Social;
3.4. Technological;
3.5. Legal;
3.6. Environmental;

4. Advertising Agencies Market Customer Information;

5. Advertising Agencies Market Segmentation;
5.1. Global Advertising Agencies Market, 2016, By Segment; Campaigning; Planning & Management; Creative Services& Production; Advertisement Placement;
5.2. Global Advertising Agencies Market, 2012 2020, Historic And Forecast, By Segment;

6. Advertising Agencies Market Regional And Country Analysis;
6.1. Global Advertising Agencies Market, 2016, By Region;
6.2. Global Advertising Agencies Market, 2012 2020, Historic And Forecast, By Region;
6.3. Advertising Agencies Market, 2016, By Country;
6.4. Advertising Agencies Market, 2012 2020, Historic And Forecast, By Country;

7. Global Advertising Agencies Market Comparison With Macro Economic Factors;
7.1. Advertising Agencies Market Size, Percentage Of GDP, Global;
7.2. Per Capita Average Advertising Agencies Expenditure, Global;

8. Advertising Agencies Market Comparison With Macro Economic Factors Across Countries;
8.1. Advertising Agencies Market Size, Percentage Of GDP, By Country;
8.2. Per Capita Average Advertising Agencies Expenditure, By Country;

9. Advertising Agencies Market Comparison With Industry Metrics;
9.1. Total Enterprises, By Country, 2016, Millions;
9.2. Average Spending on Advertising Agencies By Total Enterprises, By Country, 2016, USD ($);
9.3. Employment in Services Industry As Percentage Of Total Employment, By Country, 2016;
9.4. Total Advertisement Spending, By Country, 2016;
9.5. Advertising Agencies Market Value Versus Total Advertisement Spending, By Country, 2016;
9.6. Number Of Advertising Agencies, By Country, 2016;
9.7. Average Advertising Agencies Market Revenue Per Advertising Agency, By Country, 2016;

10. Asia Pacific Advertising Agencies Market;
10.1.1. Asia Pacific Advertising Agencies Market Overview;
10.1.2. Asia Pacific Advertising Agencies Historic Market, 2012 2016;
10.1.3. Asia Pacific Advertising Agencies Forecast Market, 2016 2020;
10.1.4. Asia Pacific Advertising Agencies Market, 2016, By Segment; Campaigning; Planning & Management; Creative Services& Production; Advertisement Placement;
10.2. Asia Pacific Advertising Agencies Market: Country Analysis;
10.3. China Advertising Agencies Market;
10.3.1. China Advertising Agencies Market Overview;
10.3.2. China Advertising Agencies Historic Market, 2012 2016;
10.3.3. China Advertising Agencies Forecast Market, 2016 2020;
10.3.4. China Advertising Agencies Market, 2016, By Segment; Campaigning; Planning & Management; Creative Services& Production; Advertisement Placement;
10.3.5. China Advertising Agencies Market, Percentage Of GDP, 2012 2020;
10.3.6. China Per Capita Average Advertising Agencies Expenditure, 2012 2020;
10.3.7. Advertising Agencies Market Comparison With Industry Metrics;
10.3.7.1. China Number Of Advertising Agencies, 2012 - 2016;
10.3.7.2. China Average Advertising Agencies Market Revenue Per Advertising Agency, 2012 2016;
10.4. India Advertising Agencies Market;
10.4.1. India Advertising Agencies Market Overview;
10.4.2. India Advertising Agencies Historic Market, 2012 2016;
10.4.3. India Advertising Agencies Forecast Market, 2016 2020;
10.4.4. India Advertising Agencies Market, 2016, By Segment; Campaigning; Planning & Management; Creative Services& Production; Advertisement Placement;
10.4.5. India Advertising Agencies Market, Percentage Of GDP, 2012 2020;
10.4.6. India Per Capita Average Advertising Agencies Expenditure, 2012 2020;
10.4.7. Advertising Agencies Market Comparison With Industry Metrics;
10.4.7.1. India Number Of Advertising Agencies, 2012 - 2016;
10.4.7.2. India Average Advertising Agencies Market Revenue Per Advertising Agency, 2012 2016;
10.5. Japan Advertising Agencies Market;
10.5.1. Japan Advertising Agencies Market Overview;
10.5.2. Japan Advertising Agencies Historic Market, 2012 2016;
10.5.3. Japan Advertising Agencies Forecast Market, 2016 2020;
10.5.4. Japan Advertising Agencies Market, 2016, By Segment; Campaigning; Planning & Management; Creative Services& Production; Advertisement Placement;
10.5.5. Japan Advertising Agencies Market, Percentage Of GDP, 2012 2020; 10.5.6. Japan Per Capita Average Advertising Agencies Expenditure, 2012 2020;
10.5.7. Advertising Agencies Market Comparison With Industry Metrics;
10.5.7.1. Japan Number Of Advertising Agencies, 2012 - 2016;
10.5.7.2. Japan Average Advertising Agencies Market Revenue Per Advertising Agency, 2012 2016;
10.6. Australia Advertising Agencies Market;
10.6.1. Australia Advertising Agencies Historic Market, 2012 2016;
10.6.2. Australia Advertising Agencies Forecast Market, 2016 2020;
10.6.3. Australia Advertising Agencies Market, 2016, By Segment; Campaigning; Planning & Management; Creative Services& Production; Advertisement Placement;
10.6.4. Australia Advertising Agencies Market, Percentage Of GDP, 2012 2020;
10.6.5. Australia Per Capita Average Advertising Agencies Expenditure, 2012 2020;
10.6.6. Advertising Agencies Market Comparison With Industry Metrics;
10.6.6.1. Australia Number Of Advertising Agencies, 2012 - 2016;
10.6.6.2. Australia Average Advertising Agencies Market Revenue Per Advertising Agency, 2012 2016;

11. Western Europe Advertising Agencies Market;
11.1.1. Western Europe Advertising Agencies Market Overview;
11.1.2. Western Europe Advertising Agencies Historic Market, 2012 2016;
11.1.3. Western Europe Advertising Agencies Forecast Market, 2016 2020;
11.1.4. Western Europe Advertising Agencies Market, 2016, By Segment; Campaigning; Planning & Management; Creative Services& Production; Advertisement Placement;
11.2. Western Europe Advertising Agencies Market: Country Analysis;
11.3. UK Advertising Agencies Market;
11.3.1. UK Advertising Agencies Market Overview;
11.3.2. UK Advertising Agencies Historic Market, 2012 2016;
11.3.3. UK Advertising Agencies Forecast Market, 2016 2020;
11.3.4. UK Advertising Agencies Market, 2016, By Segment; Campaigning; Planning & Management; Creative Services& Production; Advertisement Placement;
11.3.5. UK Advertising Agencies Market, Percentage Of GDP, 2012 2020;
11.3.6. UK Per Capita Average Advertising Agencies Expenditure, 2012 2020;
11.3.7. Advertising Agencies Market Comparison With Industry Metrics;
11.3.7.1. UK Number Of Advertising Agencies, 2012 - 2016;
11.3.7.2. UK Average Advertising Agencies Market Revenue Per Advertising Agency, 2012 2016;
11.4. Germany Advertising Agencies Market;
11.4.1. Germany Advertising Agencies Historic Market, 2012 2016;
11.4.2. Germany Advertising Agencies Forecast Market, 2016 2020;
11.4.3. Germany Advertising Agencies Market, 2016, By Segment; Campaigning; Planning & Management; Creative Services& Production; Advertisement Placement;
11.4.4. Germany Advertising Agencies Market, Percentage Of GDP, 2012 2020;
11.4.5. Germany Per Capita Average Advertising Agencies Expenditure, 2012 2020;
11.4.6. Advertising Agencies Market Comparison With Industry Metrics;
11.4.6.1. Germany Number Of Advertising Agencies, 2012 - 2016;
11.4.6.2. Germany Average Advertising Agencies Market Revenue Per Advertising Agency, 2012 2016;
11.5. France Advertising Agencies Market;
11.5.1. France Advertising Agencies Historic Market, 2012 2016;
11.5.2. France Advertising Agencies Forecast Market, 2016 2020;
11.5.3. France Advertising Agencies Market, 2016, By Segment; Campaigning; Planning & Management; Creative Services& Production; Advertisement Placement;
11.5.4. France Advertising Agencies Market, Percentage Of GDP, 2012 2020;
11.5.5. France Per Capita Average Advertising Agencies Expenditure, 2012 2020;
11.5.6. Advertising Agencies Market Comparison With Industry Metrics;
11.5.6.1. France Number Of Advertising Agencies, 2012 - 2016;
11.5.6.2. France Average Advertising Agencies Market Revenue Per Advertising Agency, 2012 2016;
11.6. Italy Advertising Agencies Market;
11.6.1. Italy Advertising Agencies Historic Market, 2012 2016;
11.6.2. Italy Advertising Agencies Forecast Market, 2016 2020;
11.6.3. Italy Advertising Agencies Market, 2016, By Segment; Campaigning; Planning & Management; Creative Services& Production; Advertisement Placement;
11.6.4. Italy Advertising Agencies Market, Percentage Of GDP, 2012 2020;
11.6.5. Italy Per Capita Average Advertising Agencies Expenditure, 2012 2020;
11.6.6. Advertising Agencies Market Comparison With Industry Metrics;
11.6.6.1. Italy Number Of Advertising Agencies, 2012 - 2016;
11.6.6.2. Italy Average Advertising Agencies Market Revenue Per Advertising Agency, 2012 2016;
11.7. Spain Advertising Agencies Market;
11.7.1. Spain Advertising Agencies Historic Market, 2012 2016;
11.7.2. Spain Advertising Agencies Forecast Market, 2016 2020;
11.7.3. Spain Advertising Agencies Market, 2016, By Segment; Campaigning; Planning & Management; Planning & Management; Creative Services& Production; Advertisement Placement;
11.7.4. Spain Advertising Agencies Market, Percentage Of GDP, 2012 2020;
11.7.5. Spain Per Capita Average Advertising Agencies Expenditure, 2012 2020;
11.7.6. Advertising Agencies Market Comparison With Industry Metrics;
11.7.6.1. Spain Number Of Advertising Agencies, 2012 - 2016;
11.7.6.2. Spain Average Advertising Agencies Market Revenue Per Advertising Agency, 2012 2016;

12. Eastern Europe Advertising Agencies Market;
12.1.1. Eastern Europe Advertising Agencies Market Overview;
12.1.2. Eastern Europe Advertising Agencies Historic Market, 2012 2016;
12.1.3. Eastern Europe Advertising Agencies Forecast Market, 2016 2020;
12.1.4. Eastern Europe Advertising Agencies Market, 2016, By Segment; Campaigning; Planning & Management; Creative Services & Production; Advertisement Placement;
12.2. Eastern Europe Advertising Agencies Market: Country Analysis;
12.3. Russia Advertising Agencies Market;
12.3.1. Russia Advertising Agencies Historic Market, 2012 2016;
12.3.2. Russia Advertising Agencies Forecast Market, 2016 2020;
12.3.3. Russia Advertising Agencies Market, 2016, By Segment; Campaigning; Planning & Management; Creative Services& Production; Advertisement Placement;
12.3.4. Russia Advertising Agencies Market, Percentage Of GDP, 2012 2020;
12.3.5. Russia Per Capita Average Advertising agencies Expenditure, 2012 2020;
12.3.6. Advertising Agencies Market Comparison With Industry Metrics;
12.3.6.1. Russia Number Of Advertising Agencies, 2012 - 2016;
12.3.6.2. Russia Average Advertising Agencies Market Revenue Per Advertising Agency, 2012 2016;

13. North America Advertising Agencies Market;
13.1.1. North America Advertising Agencies Market Overview;
13.1.2. North America Advertising Agencies Historic Market, 2012 2016;
13.1.3. North America Advertising Agencies Forecast Market, 2016 2020;
13.1.4. North America Advertising Agencies Market, 2016, By Segment; Campaigning; Planning & Management; Creative Services& Production; Advertisement Placement;
13.2. North America Advertising Agencies Market: Country Analysis;
13.3. USA Advertising Agencies Market;
13.3.1. USA Advertising Agencies Historic Market, 2012 2016;
13.3.2. USA Advertising Agencies Forecast Market, 2016 2020;
13.3.3. USA Advertising Agencies Market, 2016, By Segment; Campaigning; Planning & Management; Creative Services& Production; Advertisement Placement;
13.3.4. USA Advertising Agencies Market, Percentage Of GDP, 2012 2020;
13.3.5. USA Per Capita Average Advertising agencies Expenditure, 2012 2020;
13.3.6. Advertising Agencies Market Comparison With Industry Metrics;
13.3.6.1. USA Number Of Advertising Agencies, 2012 - 2016;
13.3.6.2. USA Average Advertising Agencies Market Revenue Per Advertising Agency, 2012 2016;

14. South America Advertising Agencies Market;
14.1.1. South America Advertising Agencies Market Overview;
14.1.2. South America Advertising Agencies Historic Market, 2012 2016;
14.1.3. South America Advertising Agencies Forecast Market, 2016 2020;
14.1.4. South America Advertising Agencies Market, 2016, By Segment; Campaigning; Planning & Management; Creative Services& Production; Advertisement Placement;
14.2. South America Advertising Agencies Market: Country Analysis;
14.3. Brazil Advertising Agencies Market;
14.3.1. Brazil Advertising Agencies Historic Market, 2012 2016;
14.3.2. Brazil Advertising Agencies Forecast Market, 2016 2020;
14.3.3. Brazil Advertising Agencies Market, 2016, By Segment; Campaigning; Planning & Management; Creative Services& Production; Advertisement Placement;
14.3.4. Brazil Advertising Agencies Market, Percentage Of GDP, 2012 2020;
14.3.5. Brazil Per Capita Average Advertising agencies Expenditure, 2012 2020;
14.3.6. Advertising Agencies Market Comparison With Industry Metrics;
14.3.6.1. Brazil Number Of Advertising Agencies, 2012 - 2016;
14.3.6.2. Brazil Average Advertising Agencies Market Revenue Per Advertising Agency, 2012 2016;

15. Middle East Advertising Agencies Market;
15.1.1. Middle East Advertising Agencies Market Overview;
15.1.2. Middle East Advertising Agencies Historic Market, 2012 2016;
15.1.3. Middle East Advertising Agencies Forecast Market, 2016 2020;
15.1.4. Middle East Advertising Agencies Market, 2016, By Segment; Campaigning; Planning & Management; Creative Services& Production;

16. Africa Advertising Agencies Market;
16.1.1. Africa Advertising Agencies Market Overview;
16.1.2. Africa Advertising Agencies Historic Market, 2012 2016;
16.1.3. Africa Advertising Agencies Forecast Market, 2016 2020;
16.1.4. Africa Advertising Agencies Market, 2016, By Segment; Campaigning; Planning & Management; Creative Services& Production; Advertisement Placement;

17. Advertising Agencies Market Competitive Landscape;
17.1. Company Profiles;
17.2. Young & Rubicon;
17.2.1. Overview;
17.2.2. Products And Services;
17.2.3. Strategy;
17.2.4. Financial Performance;
17.3. DDB;
17.3.1. Overview;
17.3.2. Products And Services;
17.3.3. Strategy;
17.3.4. Financial Performance;
17.4. McCann World group;
17.4.1. Overview;
17.4.2. Products And Services;
17.4.3. Strategy;
17.4.4. Financial Performance;
17.5. BBDO;
17.5.1. Overview;
17.5.2. Products And Services;
17.5.3. Strategy;
17.5.4. Financial Performance;
17.6. Ogilvy & Mather;
17.6.1. Overview;
17.6.2. Products And Services;
17.6.3. Strategy;
17.6.4. Financial Performance;

18. Key Mergers And Acquisitions In The Advertising Agencies Market;

19. Market Background Advertising, Public Relations, And Related Services Market;
19.1.1. Advertising, Public Relations, And Related Services Characteristics;
19.1.2. Advertising, Public Relations, And Related Services Market Historic Growth;
19.1.3. Advertising, Public Relations, And Related Services Market Forecast Growth;
19.1.4. Key Mergers And Acquisitions In Advertising, Public Relations, And Related Services Industry;

20. Market Background: Global Professional Services Market;
20.1.1. Professional Services Market Characteristics;
20.1.2. Professional Services Market Historic Growth;
20.1.3. Professional Services Market Forecast Growth;
20.1.4. Key Mergers And Acquisitions In Professional Services Industry;

21. Appendix;
21.1. NAICS Definitions Of Industry Covered In This Report;
21.2. Abbreviations;
21.3. Currencies;
21.4. Research Inquiries;
21.5. The Business Research Company;
21.6. Copyright And Disclaimer


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