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Media Market Global Briefing 2017

  • Published Date: 08 May 2017
  • Number of Pages: 35
  • Category: Advertising and Media
  • Country: Global
The word media refers to the technology by which information is delivered to an audience. The media industry consists of businesses that produce and distribute television and radio programs, motion pictures, and commercials along with video and audio recordings, games and publishing.

Media plays an important role in making the world a global village and reducing the communication gaps. Media is considered as a source of/channel for information, education, entertainment and advertising.

Reasons to Purchase

Get up to date information available on the media market globally.
Identify growth segments and opportunities.
Facilitate decision making on the basis of historic and forecast data and understand the drivers and restraints on the market.
Develop strategies based on likely future developments.
Gain a global perspective on the development of the market.

Description

The Media Global Market Briefing Report from The Business Research Company covers market characteristics, size and growth, segmentation, regional breakdowns, competitive landscape, market shares, trends and strategies for this market.

The market characteristics section of the report defines and explains the market.

The market size section gives the Media market revenues, covering both the historic growth of the market and forecasting the future.

Comparison With Other Markets section outlines the media market share among the other manufacturing markets.

Historic and Forecast Growth Comparison With Other Markets section compares the media markets historic and forecast growth rate with other manufacturing markets.

Drivers and restraints looks at the external factors supporting and controlling the growth of the market.

Market segmentations break down the key sub sectors which make up the market. The regional breakdowns section gives the size of the market geographically.

Competitive landscape gives a Description of the competitive nature of the market, market shares, and a Description of the leading companies. Key financial deals which have shaped the market in the last three years are identified.

The trends and strategies section highlights the likely future developments in the media market and suggests approaches.

Scope
Markets Covered: TV and Radio Broadcasting, Print Media, Website, Film And Music, and Information Services
Companies Mentioned: Google, Comcast, The Walt Disney Company, DirecTV, Time Warner, 21st Century Fox, Time Warner Cable, Liberty Global, CBS, Viacom, and Naspers.
Geographic Scope: Americas, Europe, Asia, Middle East and Africa, Oceania.
Time series: Five years historic and forecast.
Data: Market value in $ billions.
Data segmentations: Regional breakdowns, market share of competitors, key sub segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Executive Summary
The word media refers to the technology by which information is delivered to an audience. The media industry consists of businesses that produce and distribute television and radio programs, motion pictures, and commercials along with video and audio recordings, games and publishing. Media plays an important role in making the world a global village and reducing the communication gaps. Media is considered as a source of/channel for information, education, entertainment and advertising.

The Americas was the largest region in the media market in 2016, accounting for 37% market share. The Americas is the largest market because of high internet penetration, access to smart phone devices and high magazines and newspaper readership. Asia was the second largest region accounting for $32% market share. Europe was the third largest region accounting for 26% market share.

The newspaper industry is currently experiencing significant transformations with the advent of new technologies. The new technologies are providing a multitude of new platforms to disseminate news content in exciting and innovative ways. Publishers of newspapers and news media have changed their distribution approaches by introducing digital offers and services which can cater the needs of the consumers.
Publisher Name : The Business Research Company
Table of Contents
Media Market Characteristics 4
Media Market Historic Growth 5
Drivers of the Market 5
Restraints on the Market 6
Media Market Forecast 7
Drivers of the Market 7
Restraints on the Market 8
Media Market Comparison With Other Markets 9
Media Market Historic and Forecast Growth Comparison With Other Markets 11
Media Market Segmentation 13
Global Media Market, Split By Segments, 2016, $ Billion 13
TV and Radio Broadcasting 14
Print Media 14
Website 14
Film And Music 14
Information Services 14
Global Media Market, Historic And Forecast Growth Rate, By Segment, 2012-2020 15
Media Market Geography Split 16
Global Media Market Size, Split By Region, 2016 16
Media Market Competitors 18
Google Inc. 19
Comcast Corporation 20
The Walt Disney Company 20
DirecTV 21
Time Warner 21
21st Century Fox, Inc. 22
Media Market Key Mergers and Acquisitions 24
Media Market Trends and Strategies 26
Newspaper Digitization 26
Shift To Digital Books and Magazines 26
Transition To Digital Broadcasting 26
Big Data Driving Growth 26
Growth Of Audio Books 27
Virtual Reality in Filmmaking 27
Appendix 28
NAICS Definitions Of Industry Covered In This Report 28
Research Methodology 31
Abbreviations 31
Currencies 31
Research Inquiries 31
The Business Research Company 31

List of Figures
Figure 1: Global Media Market, Historic Market Size, 2012-2016, $ Billion 5
Figure 2: Global Media Market, Forecast Market Size, 2016-2020, $ Billion 7
Figure 3: Global Media Market Value, Comparison With Other Markets, 2016, $ Billion 9
Figure 4: Global Media Market, Historic and Forecast Growth Rate, Comparison With Other Industries, 2012-2020, Percentage (%) 11
Figure 5: Global Media Market, Split By Segments, 2016, $ Billion 13
Figure 6: G lobal Media Market, Historic And Forecast Growth Rate, By Segment, 2012-2020 15
Figure 7: Global Media Market, Split By Region, 2016, $ Billion 16
Figure 8: Global Media Market, Key Competitor Estimated Market Shares, 2016, Percentage(%) 18

List of Tables
Table 1: Global Media Market, Historic Market Size, 2012-2016, $ Billion 5
Table 2: Global Media Market, Forecast Market Size, 2016-2020, $ Billion 7
Table 3: Global Media Market Value, Comparison With Other Markets, 2016, $ Billion 10
Table 4: Global Media Market, Historic and Forecast Growth Rate, Comparison With Other Industries, 2012-2020, Percentage (%) 11
Table 5: Global Media Market, Split By Segments, 2016, $ Billion 14
Table 6: Global Media Market, Split By Region, 2016, $ Billion 16
Table 7 : Global Media Market, Key Competitor Estimated Market Shares, 2016, Percentage(%) 19


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